The Future of Connected Thinking, Portland Digital Marketing Conference 2013
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Transcript of The Future of Connected Thinking, Portland Digital Marketing Conference 2013
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Part I.
The Future of Connected Thinking.
PDX Digital Marketing Conference #pdxdmc
JUNE 19, 2013
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Hi!
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Quinn SimpsonUX Director
Nicki VanceUX Designer
cars
running math
hates cilantro
cognitive science
has a twin
+Citizenwww.pluscitizen.com @pluscitizen
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Agenda
1:30 - 4:30pm
Part I. The Future of Connected Thinking
Quick Break
Part II. Connected Data
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Citizen, Inc.
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Game-changers
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In the last 20 years...
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Be Proactive, Not Reactive
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p h o t o b y x - r a y d e l t a o n e
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Speculation
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Connected Thinking
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T E C H N O L O G Y I N D U S T R Y
U S E R
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Con!icting
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Technology
User
Industry
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Aligned
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Technology
User
Industry
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Future of... Exercise
Economy
Environment
Government
Technology
Humanity
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History Lessons
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Social Spectrums
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Print - Web 1.0
Traditional Web 2.0 - Now
Future
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The Future
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Meet Jane’s Family
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2023
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Marketing Opportunities
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Future Trends
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Broadband Everywhere
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Broadband Everywhere
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Convergence
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Voice Communication Moving Image Computing Games
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NetworkedDecentralization
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Platformi"cation29
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Mass Customization30
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Mass Customization
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Internet of You
TweetPee by Huggies
QR Code covered Pajamas
by Smart PJ
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Interactive Rich Media
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Interactive Rich Media
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Phygital
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BEFORE AFTER
Your Digital Footprint
Your Physical Environment
YOU YOU
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Access Not Ownership
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Marketing Opportunities
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What’s the next step?
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Part II.
ConnectedData.
PDX Digital Marketing Conference
JUNE 19, 2013
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Connected Thinking.
TECHNOLOGY INDUSTRY
USER
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Jane.
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Broadband Everywhere
Decentralization
Platformi!cation
Convergence
Interactive Rich Media
Mass Customization
Phygital
Access over Ownership
Trends.
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BIG DATA
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BIG DATA
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[big-dey-tuh]
a collection of data sets so large and complex that it becomes difficult to process using on-hand database
management tools.
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LOCATIONDATA
100-500Megabytes
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LOCATIONDATA
100-500Megabytes
CITY TRANSITSCHEDULE
500 Megabytes to4 Terabytes
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LOCATIONDATA
100-500Megabytes
CITY TRANSITSCHEDULE
500 Megabytes to4 Terabytes
CITY’S HOMEENERGY USE
100 Terabytes
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LOCATIONDATA
100-500Megabytes
CITY TRANSITSCHEDULE
500 Megabytes to4 Terabytes
CITY’S HOMEENERGY USE
100 Terabytes
ASTRONOMICALDATA
140 TerabytesPer Day
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LOCATIONDATA
100-500Megabytes
CITY TRANSITSCHEDULE
500 Megabytes to4 Terabytes
CITY’S HOMEENERGY USE
100 Terabytes
PURCHASEHISTORY
100 Terabytes to5 Petabytes Per Day
ASTRONOMICALDATA
140 TerabytesPer Day
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LOCATIONDATA
100-500Megabytes
CITY TRANSITSCHEDULE
500 Megabytes to4 Terabytes
CITY’S HOMEENERGY USE
100 Terabytes
PARTICLEPHYSICS
500 PetabytesPer Day
PURCHASEHISTORY
100 Terabytes to5 Petabytes Per Day
ASTRONOMICALDATA
140 TerabytesPer Day
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BIG DATA
LOCATIONDATA
100-500Megabytes
CITY TRANSITSCHEDULE
500 Megabytes to4 Terabytes
CITY’S HOMEENERGY USE
100 Terabytes
PARTICLEPHYSICS
500 PetabytesPer Day
PURCHASEHISTORY
100 Terabytes to5 Petabytes Per Day
ASTRONOMICALDATA
140 TerabytesPer Day
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BIG DATA
LOCATIONDATA
100-500Megabytes
CITY TRANSITSCHEDULE
500 Megabytes to4 Terabytes
CITY’S HOMEENERGY USE
100 Terabytes
PARTICLEPHYSICS
500 PetabytesPer Day
PURCHASEHISTORY
100 Terabytes to5 Petabytes Per Day
ASTRONOMICALDATA
140 TerabytesPer Day
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LOCATIONDATA
100-500Megabytes
CITY TRANSITSCHEDULE
500 Megabytes to4 Terabytes
CITY’S HOMEENERGY USE
100 Terabytes
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LITTLE DATA
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LITTLE DATA
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[li-tl dey-tuh]
what we know about an individual, his or her specific behaviors.
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?BIG
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DATA<DATALITTLE
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101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110
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101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110
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BIG DATA LITTLE DATA
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BIG DATA LITTLE DATA
HealthCare
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BIG DATA LITTLE DATA
HealthCare
Health& Wellness
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Citizen C3PO
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This system will backfire intheir faces!!!“
“Apr 2013
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Sounds like slavery.““
Apr 2013
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Body Nazis.““
Apr 2013
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"Humans don’t just use data to learn about themselves, but
rather, use data to construct the stories that they tell themselves
about themselves.”Jenny Davis - Cyborgologist
““
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LOCATIONDATA
100-500Megabytes
CITY TRANSITSCHEDULE
500 Megabytes to4 Terabytes
CITY’S HOMEENERGY USE
100 Terabytes
PARTICLEPHYSICS
500 PetabytesPer Day
PURCHASEHISTORY
100 Terabytes to5 Petabytes Per Day
ASTRONOMICALDATA
140 TerabytesPer Day
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IdentitySelf-View
BehaviorLittle Data
TrendsBig Data
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IdentitySelf-View
BehaviorLittle Data
TrendsBig Data
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IdentitySelf-View
BehaviorLittle Data
TrendsBig Data
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IdentitySelf-View
BehaviorLittle Data
TrendsBig Data
Exercise.
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IdentitySelf-View
BehaviorLittle Data
TrendsBig Data
Exercise.
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IdentitySelf-View
BehaviorLittle Data
TrendsBig Data
Exercise.
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Where will you take this?
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Where will you take this?
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Nicki Vance
Quinn Simpson
Citizen, Inc.
@pluscitizen
2001 NW 19th Avenue, Suite 105
Portland, Oregon 97209
pluscitizen.com
Thank You.
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