The Future of Child Passenger Safety in a ‘Ride-on-Demand ......The Future of Child Passenger...
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The Future of Child Passenger Safety in a ‘Ride-on-Demand’ World National Road Safety Conference 2018 Brighton UK, November 28, 2018 Jon Sumroy, CEO Carfoldio Ltd [email protected]
Transcript of The Future of Child Passenger Safety in a ‘Ride-on-Demand ......The Future of Child Passenger...
The Future ofChild Passenger Safetyin a ‘Ride-on-Demand’ WorldNational Road Safety Conference 2018
Brighton UK, November 28, 2018 Jon Sumroy, CEO Carfoldio Ltd
Something is wrong …
Here is the research data
Department for Transport: Reported casualties by road user type, age and severity, Great Britain, (2012-2016) https://www.gov.uk/government/statistical-data-sets/ras30-reported-casualties-in-road-accidents#table-ras30030%20 (retrieved 6/8/17)
Ja ̈nsch, M et al.: Accidents with children in different transport modes a descriptive and in-depth analysis of French and German accident data (2015)
France Spain
Jesu ́s Monclu ́s et al.: Child passenger safety in Spain: General statistics, study of fatal crashes and long-term consequences (2014)
USA
IIHS Fatality Facts 2016: http://www.iihs.org/iihs/topics/t/child-safety/fatalityfacts/child-safety
Germany
Ja ̈nsch, M et al.: Accidents with children in different transport modes a descriptive and in-depth analysis of French and German accident data (2015)
0%
25%
50%
75%
100%
Germany Sweden USA CzechRepublic
France Australia Spain Italy Austria China India
CRS Usage of Children in Cars
With CRS Without CRSMHH Accident Research Unit, Medizinische Hochshchule Hannover, Heiko Johannsen 9-12-16
0%
25%
50%
75%
100%
0-1 2-3 4-5 6-7 8-9 10-11 >11 Unknown
CRS Usage of Children in Cars Depending on Age (all countries)
With CRS Without CRS
MHH Accident Research Unit, Medizinische Hochshchule Hannover, Heiko Johannsen 9-12-16
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A shocking 34 per cent of 8 to 11-year oldsin the UK are not using a booster seat on car journeys when one is required
http://www.goodeggcarsafety.com/blog/one-third-of-8-to-11-year-olds-not-using-the-mandatory-booster-seat-says-new-report.html 2016
- Good Egg Safety (UK)
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Among the youngest children (age 4-5 years) only 84% are using appropriate child restraints for their size and age [16% were not]A constant decrease of booster usage at higher ages are seen with 47% usage among the 8-year-olds
Booster usage in cars 2000-2013, in Sweden, Lotta Jakobsson, Magdalena Lindman Volvo Cars, Sweden, 13th Annual Protection of Children in Cars
- Volvo (Sweden)
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One in five parents … say they “bend the rules” allowing children to ride without belts or without the boosterTwo-thirds of parents say they notice other drivers bending the rules
Buckle Up Booster Seats, Safe Kids Worldwide, September 2014
- Safe Kids Worldwide (USA)
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33% of parents admit that they have taken a child out in a car without a suitable car seat in place.
Among 18-24 year old parents, the statistic is 46%
Parents present knowledge and attitudes towards child safety, A study in 6 EU countries Sabrina Michael and Farid Bendjellal - Britax Deutchland (2016)
- Britax (EU)
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Among parents who report using a child safety seat, only half always have their child use a booster seat when riding with friends who do not have boosters
Carpooling and Booster Seats: A National Survey of Parents, Michelle L. Macy, Sarah J. Clark, Gary L. Freed, Amy T. Butchart,, Dianne C. Singer, Comilla Sasson, William J. Meurer and Matthew M. Davis, Pediatrics 2012;129;290; originally published online January 30, 2012; DOI: 10.1542/peds.2011-0575
- UMTRI, University of Michigan (USA)
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In Switzerland over 50% of all children travelling in motor cars aren’t correctly secured. 7% are not belted.
TCS Test: Child seats in the car, Product Testing Expert Daniel Ballmann, Emmen LU, December 2015
- TCS (Switzerland)
Why is this important?
Most kids need boosters seat beyond age 10
135cm
95thpercentile
Age 8
5thpercentile
Age 11
150cm
95thpercentile
Age 10
5thpercentile
Age 14
Most kids need boosters seat beyond age 10
Why are children traveling unprotected?
Barriers to Booster Seat Use
• Lack of Knowledge
• Gaps in CPS and Seat Belt Laws
• Cost
• Child Behavior
• Situational Influences
• Inconvenience
Barriers to Booster Seat Use and Strategies to Increase Their UseEdith M. Simpson, Elisa K. Moll, Nancy Kassam-Adams, Gwenyth J. Miller, Flaura K. WinstonChildren’s Hospital of Philadelphia - Pediatrics 2002;110;729-736
Barriers to Booster Seat Use
• Lack of Knowledge
• Gaps in CPS and Seat Belt Laws
• Cost
• Child Behavior
• Situational Influences
• Inconvenience
Barriers to Booster Seat Use and Strategies to Increase Their UseEdith M. Simpson, Elisa K. Moll, Nancy Kassam-Adams, Gwenyth J. Miller, Flaura K. WinstonChildren’s Hospital of Philadelphia - Pediatrics 2002;110;729-736
Situational Influences, Inconvenience
Published this year• Situational Use of Child Restraint Systems and
Carpooling Behaviors in Parents and Caregivers
• Catherine C. McDonald 1,2,3,4,* , Erin Kennedy
1,3, Linda Fleisher 2,3 and Mark R. Zonfrillo 5
• Published: 20 August 2018
McDonald, C.C.; Kennedy, E.; Fleisher, L.; Zonfrillo, M.R. Situa>onal Use of Child Restraint Systems and Carpooling Behaviors in Parents and Caregivers. Int. J. Environ. Res. Public Health 2018, 15, 1788.
McDonald, C.C.; Kennedy, E.; Fleisher, L.; Zonfrillo, M.R. Situa>onal Use of Child Restraint Systems and Carpooling Behaviors in Parents and Caregivers. Int. J. Environ. Res. Public Health 2018, 15, 1788.
McDonald, C.C.; Kennedy, E.; Fleisher, L.; Zonfrillo, M.R. Situational Use of Child Restraint Systems and Carpooling Behaviors in Parents and Caregivers. Int. J. Environ. Res. Public Health 2018, 15, 1788.
McDonald, C.C.; Kennedy, E.; Fleisher, L.; Zonfrillo, M.R. Situational Use of Child Restraint Systems and Carpooling Behaviors in Parents and Caregivers. Int. J. Environ. Res. Public Health 2018, 15, 1788.
What is inconvenient about current seats?
This explains the plateau …
Why is it getting worse?
500k Increase in the number of ‘no car’ US households in 20151
540mGlobal users estimated to be using ride-sharing services by 20212
10m+Self-driving cars estimated to be on the road by 20203
54%Of the world’s population lives in cities, which is expected to grow to 60% by 20304
23%Millennials are more likely to travel abroad when compared to their older counterparts5
1. U.S. Census Bureau2. Statista3. Business Insider4. United Nations Department of Economic and Social Affairs5. Hospitalitynet
Mobile, urban and asset-light
We are living through a personal transportation revolution
but car seats have not changed
parents need more compact portability
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one thing has been absent from the conversation so far: An understanding about the unique needs of children, our most vulnerable passengers, when it comes to this emerging form of transportation.
Torine Creppy
Safe Kids Worldwide President
today boosters need to stay with the child not the car
a child restraint- for every child- in every car- on every journey- every time
the mifold vision
The Future ofChild Passenger Safetyin a ‘Ride-on-Demand’ WorldNational Road Safety Conference 2018
Brighton UK, November 28, 2018 Jon Sumroy, CEO Carfoldio Ltd
