The Future of Canadian eCommerce
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Transcript of The Future of Canadian eCommerce
![Page 1: The Future of Canadian eCommerce](https://reader034.fdocuments.in/reader034/viewer/2022051513/546c3a08af79596b708b4bc7/html5/thumbnails/1.jpg)
The Future of Canadian eCommerce
![Page 2: The Future of Canadian eCommerce](https://reader034.fdocuments.in/reader034/viewer/2022051513/546c3a08af79596b708b4bc7/html5/thumbnails/2.jpg)
The Basics Aren’t Changing
Acquisition
Conversion
Retention
Order of priority as you build and scale into new channels / markets.
![Page 3: The Future of Canadian eCommerce](https://reader034.fdocuments.in/reader034/viewer/2022051513/546c3a08af79596b708b4bc7/html5/thumbnails/3.jpg)
It was so much easier…(Acquisition, Conversion, Retention)
Golden Age of Retail
(Multiple Stores)
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Birth of Digital Retail(Acquisition, Conversion, Retention)
Two Sets of
Customers
Physical Store
Transactions
Web Store(s)
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Multi-Channel Retailing!(Acquisition, Conversion, Retention)
Still, Silos of
Data
Physical Store
Transactions
Marketplaces(Ebay, Amazon)Web Store(s)
Let’s be honest, this is where most digital retailers are today...
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More Channels = More of Everything(Acquisition, Conversion, Retention)
Ok, now we have a problem.
Physical Store Transactions
Cars?
Social Networks
Mobile / Devices
Wearable Tech
iBeacon
Web Store(s)
Marketplaces
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Multiplier Effects
• The more channels we add onto this “omni-channel” world, the more revenue opportunities become available.
• Each new channel effectively has a multiplier effect on existing processes and technologies required.
• Each new market you enter (Think Global) is also a multiplier.
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