The future of blogging, 2015

Why is 2015 so important for bloggers?

Why is 2015 so important for bloggers?

Because of the mobile tipping point

Mobile tipping point?

Mobile tipping point?

Yes - more web content is now consumed via mobile than desktop

Mobile tipping point?

Yes - more web content is now consumed via mobile than desktop We’re on our phones

all day. Not at our computers.

Mobile tipping point?

Yes - more web content is now consumed via mobile than desktop We’re on our phones

all day. Not at our computers.

Twitter, Instagram, email, photos, editing, sharing.

But blogging goes on, no?

Yes, blogging goes on. But…

Yes, blogging goes on. But…Have you noticed your comments are down?

Yes, blogging goes on. But…Have you noticed your comments are down?

Have you dropped in Google search rankings?

Yes, blogging goes on. But…Have you noticed your comments are down?

Have you dropped in Google search rankings?

Is anyone looking at your sidebar any more?

Yes, blogging goes on. But…Have you noticed your comments are down?

Have you dropped in Google search rankings?

Is anyone looking at your sidebar any more?

Are bloggers in your niche spending more time on Twitter and Instagram than last year?

The problem with comments...

Nobody wants to log in on a phone

The problem with comments...

Nobody wants to deal with captchas

on their phone

The problem with comments...

Everyone wants to engage on Twitter.

Or Instagram. Or Facebook.

The problem with comments...

Everyone wants to engage on Twitter.

Or Instagram. Or Facebook.

Somewhere that is frictionless.

The problem with comments...

Are you fighting a losing battle with your comments?

The problem with comments...

Are you fighting a losing battle with your comments?

Maybe it’s time to switch them off and move to social.

The problem with comments...

The problem with Google...

Google will drop your blog in its rankings unless

it is mobile friendly

The problem with Google...

If you want readers to find you on Google,

you must have a mobile responsive blog

The problem with Google...

The problem with sidebars...

The sidebar shows up great on desktopThe problem

with sidebars...

The sidebar shows up great on desktop

But on your phone the sidebar is right at the bottom.

The problem with sidebars...

Will your readers scroll all the way to the bottom

to read your sidebar?

The problem with sidebars...

Will your readers scroll all the way to the bottom

to read your sidebar?

Should you rethink your sidebar advertising?

The problem with sidebars...

The problem with social media...

People prefer to read, graze, consume, absorb, find, share,

engage and talk, on social media.

The problem with social media...

People prefer to read, graze, consume, absorb, find, share,

engage and talk, on social media.

The hard truth is, they might not want to have to find you

on your blog.

The problem with social media...

Why not go to where the people are, and post more updates

on social media than you used to?

The problem with social media...

Why not go to where the people are, and post more updates

on social media than you used to?

What’s the worst that can happen?

The problem with social media...

2015 is your chance to be a trailblazer

Remind yourself that you don't have to do what everyone else is doing.

By the way, would your blog benefit if you signed up for a year’s worth of free photography lessons?

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@EmmaDaviesPhoto

Commercial and fine art flower photographer Blogger Host of #BlogPhotoChat Teacher of photography to bloggers and florists