Demographics 1992 NOW 2042

Australian population 17,557,133 24,917,746 37,582,040

Victorian population 4,458,219 6,187,875 9,413,745

Average annual income $30,503 $78,832 $184,428

Average house cost -Melbourne $125,000 $770,000 $5,180,000

Number of births 262,600 315,500 441,474

Median age Australia 32.7 37.2 39.3

Population growth rate 1.1% 1.4% 1.7%

The future of Australia: 25 years of changeTourism 1992 NOW Increase

Short-term arrivals to Australia 2,603,300 7,836,300

Short-term arrivals to Australiafor convention / conference 32,300 199,700

Estimated international visitorexpenditure in Australia $4,264,200,000 $38,800,000,000

Average expenditure ofvisitors to Australia $1,634 $4,951

Top 5 source countries ofarrivals to Australia

Japan

New Zealand

UK

USA

Singapore

1.

2.

3.

4.

5.

Significantmoments intechnology

Melbourneevents

1992 NOWThe NEC SX-3/44 became the fastest supercomputer,performing 22 million calculations per second.

Coca-Cola was the world’s most valuable company.

Computer Gaming World magazine namedLemmings (released just the previous year) as theAction Game of the Year.

The Sunway TaihuLight supercomputer from Chinabecame the world's most powerful computer. It canperform around 125,000 trillion calculations per second.

Google parent Alphabet passes Apple in 2016 tobecome the world's most valuable public company.

Pokémon Go downloaded over 500 million times.

AFL Grand Final:West Coast Eagles won their first premiership.

AFL Grand Final:Western Bulldogs win the 2016 premiership after a62-year drought.

Australian Open mens singles final:Jim Courier defeated Stefan Edberg to win the title.

Australian Open mens singles final:Roger Federer won his fifth Australian Open title.

630,000

447,800

290,000

262,900

116,800

New Zealand

China

UK

USA

Singapore

1,327,500

1,160,600

708,300

670,900

432,000

Because everything is so techy and virtual,

conference becomes all the more important

because that face to face is lacking…the touch is

not there, the eye contact is not there, the human

connectivity is not there.*

5,700,000times faster

The future of meetings: 25 years of changeConventions

Top 3 technologies to impact the industry

Communication in the future

Meetings

Methodology

1992 NOWLargely male Australians,pen and paper in hand.

Half international, moredeveloping countries andminimum of 2-3 devicesin hand.

Past Present

Number of meetings - global 12,260 54,844

Number of Associationmeetings - Australia 304 1,140

Total participants - Australia 200,974 521,065

Average length of meeting (days) 4.9 3.8 days

Proportion of all meetings thatare held annually 42.5% 57.6%

Average number of participantsper meeting - global 591 424

Average registration fee*

Average expenditure perdelegate*

$562 $698

1988-1992

2008-2012

$2,553 $3,174

* Data from 1993-1994

Research analysis and infographic by McCrindle 2017.

The Future of Australia – ABS.

Melbourne Housing figures – REIV.

International Visitor Expenditure – State of the Industry 2015.

Expenditure in Victoria – DEDJTR TV Annual Report 2015.

Conventions – ICCA – A Modern History of International Association Meetings.

† McCrindle conducted a survey of stakeholders in the MICE industry, yielding a total of 224 responses. The survey was in field from 15 December 2016 to 23 January 2017.

* McCrindle conducted 14 in-depth interviews with industry experts, during November and December 2016.

1 3Internetof things

Live informationfeeds for instantpresentationadaptation

Real timelanguagetranslation

The history of delegates

2

1 2

3

4Face-to-face

89%

Online

Social media

Event apps

88%81%

70%

The average conferencelength is getting shorter.

The average plenarysession is getting shorter.

The average networkingtime is getting longer.

7% 57%

Longer Shorter

7% 42%

64% 10%

Comparison

10 years ago: 70min | Now: 50min | 10 years time: 35min

mccrindle.com.au

C O M M I S S I O N E D B Y

R E S E A R C H & I N F O G R A P H I C B Y

% of surveyrespondents†

Change