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The Future Of Augmented Reality - Lynne d Johnson WebVisions Portland 2014 #Wvpdx
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Transcript of The Future Of Augmented Reality - Lynne d Johnson WebVisions Portland 2014 #Wvpdx
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The Future of Augmented Reality
Webvisions PDX 2014 #WVPDX
What Is Augmented Reality?
Less like this…
A little more like this…
“AR augments the real world environment with virtual information improving people’s senses and skills.”
- Ronald Azuma, A Survey of
Augmented Reality
For now, it’s mostly this…
AR is mostly thought of as having to do with Head-mounted Display (HMD), but three characteristics enable to include other technologies 1. Combines real and virtual objects in a real environment 2. Runs interactively in real time 3. Registered in 3-D (aligns real and virtual objects with each other)
AR History
Morton Helig 1957
1960’s - Boeing - hands-free flight navigation for pilots 1966 - Prof. Ivan Sutherland - Head Mounted Display (HMD)
1992 - LB Rosenberg - Air Force - Virtual Fixtures KARMA - Knowledge-based Augmented Reality for Maintenance Assistance 1999 - Nara Institute of Science and Technology – First AR Toolkit 2000 - AR Quake - First AR Video Game
AR Historical Timeline
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Internet of Things
Gaming
Where We Are Today
AR Is Everywhere • Architecture • Education and Training • Engineering • Entertainment (Movies/TV) • Gaming • Law Enforcement and Public Safety • Maintenance and Repair • Manufacturing • Marketing • Medical • Military • Print (Books/Magazines) • Retail • Robotics • Social • Sports • Tourism
Architecture – Real-time Visualizations
Medical – Overlays of body systems
Retail – Bringing Objects To Life
Robotics – Virtual Humanoid
AR Future
TechNavio's analysts forecast the Global Augmented Reality market to grow at a CAGR of 132.2 percent over the period 2013-2018.
AR Growth
AR Growth Driven By Mobile
“Annual revenues generated by mobile AR applications and services are expected to approach $1.5 billion by 2015, up from less than $2 million in 2010.” – Juniper Research
Soon, We’ll Go From Devices
To Deviceless
Future AR Vision – Innovega iOptik
Future AR Health – Google Smart Contact Lenses
Future AR Retail – Intel Digital Signage
Future AR Everything – Wearable Gestural Interface
1. Technology • Proprietary Technologies • User Experience • Application Barriers • Graphics Issues • Hardware Installation Barriers • Connectivity Barriers • Mobile - Lack of Browser Standardization
2. Societal • Safety • Privacy • Security • Negligence • Need to prove utility/use case - What is the value for the consumer?
3. Business/Industry Concerns • Legal Issues • Regulation • Copyright • Virtual Air Rights • Need to prove profitability/ROI
Challenges Ahead For AR
THANK YOU