The Future of Advertising. WTF?
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17-Oct-2014 -
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Transcript of The Future of Advertising. WTF?
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The Future of Advertising.
WTF?
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Hello.David ArmanoSr. Partner, Dachis Corpdachiscorporation.com
Logic + Emotiondarmano.typepad.com
@armano
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The future of advertising?
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W…T...F
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is going on?
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How should I know?(I used to design websites)
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But…
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The signs are everywhere.
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Agency models are broken.
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assembly line
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silos
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production
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Change happens.
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Craig is the new David,Goliath is in trouble.
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With over thirty million new classified advertisements each month, Craigslist is the leading classifieds service in any medium.
~Wikipedia
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From the makers ofsubservient chicken
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What? No Flash Microsite?
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The new copywriters &art directors?
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Everybody
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From Passive Consumption To Active Participation
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100 people100 blogs, twitter accounts,facebook pages, etc. etc.
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It’s the me-conomy, stupid
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Everyone will have their 15megabytes of micro-fame.
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Ok. Stay calm.
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Screw that.
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applications
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ideas
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“Our advertising agency, Crispin Porter + Bogusky, said it was time to bring back the Rabbit name.”
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interactions
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…and micro-interactions
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service
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conversations
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entertainment
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products
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goodwill
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community
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theatre
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The future of advertising?
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Or something more familiar?
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Viral videos
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Don’t bet on it.
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The future is behavior.
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Source: Wikipedia Complex-adaptive-system.jpg
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adaptive behavior(organizations + individuals)
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Influence behavior. Adapt. Thrive.
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Change minds (and hearts).
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FTW
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Thank You.
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The Future of Advertising.
WTF?
David ArmanoSenior Partner, Dachis Corp // dachiscorporation.comdarmano.typepad.com // @armano