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The Future of Technology
Technological Breakthrough
What is technology?
“Combined resources, knowledge & tools used to solve real-world problems”
Technology is Change
Technology forms & changes Culture It can change the way we
Relate Operate Connect
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rce: B
orgm
ann
, Alb
ert (2006). "Techn
olo
gy as a Cu
ltural Fo
rce: Fo
r Alen
a and
Griffin
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e C
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ian Jo
urn
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ciolo
gy 31 (3): 351–360. d
oi:10.1353/cjs.2006.0050.
Pace of Technological Change
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World Wide Web
Personal Computer
Space Rockets (man on the moon!)
Model A
Printing Press
Writing
Symbols Speech Homosapiens Evolve
Year of Event
Natural log of ratio of total years to years
since last event
2
4
6
8
10
12
14
0 50,000 100,000 150,000 200,000 250,000 300,000
What went wrong?
Trends
Technology trends driving us to change
Connectivity
Usability & Simplicity
Mobility
Social Media Personalisation
Trends
Connectivity
Cloud Computing
• What is Cloud Computing?
• IT evolving in the same way as electricity generation
• Benefits: Cost, simplicity & agility
Buy IT like you buy pay TV
Integration
Cloud case study
• Built a new Cloud IT Consulting company drawing on previous successes & experiences
• All business functions were available in the cloud
• Aglity: no servers, no software and no barriers to change
• Savings: <10% spend on IT compared with previous business
• “Our benchmark for new systems is start at free & go up from there!”
Home Plus
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• Korean branch of Tesco
• Virtual stores on subway platforms with purchases via smartphone
• Online sales increased 130% with 10,000 stores visit
Trends
Mobility
Smartphone madness
• Australia has highest smartphone penetration in the world
• Today at 37% 50% by end 2011
• 71% of people would never leave home without smartphone
• 44% do local searches everyday
• 26% have made a purchase on their mobile phone
• 50% of websites are not optimised for smartphone screen
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Accounting goes mobile
Allen’s Freight
• Inefficiencies & lack of visibility
• Chose cloud-based GeoOP for job dispatch & workforce management
• On premise systems cost around $60k
• Available on App Store for few cents per job
• Easy setup & integration
ThinkNear
http
://ww
w.sp
ringw
ise.com
/retail/thin
knear/
Trends
Extreme Usability + Simplicity
Expansion of new computing interfaces
adiVERSE
• Adidas partnered with Intel to create a Virtual Footwear Wall
• Presents customers with choice of 8,000 shoes
• eCommerce, 3-D display with touch screen & video
Growth in touch screen devices
• Apple iPad provides intuitive and easy to use interface
• Microsoft Surface: enables interaction with a 360-degree interface
• Real commercial applications: Royal Bank of Canada, Sheraton Hotels & Hard Rock Cafe
Trends
Social Media
Source: Trendwatching.com
Levis Facebook Integration
Crowdsourcing
Product Recommendations
Domino’s turnaround
How to turnaround a big and hairy complaint into one of your brand’s most loyal advocates
with SOCIAL MEDIA
Trends
Personalisation
Personalised In Store Messaging
Koala Deal
Behavioural Science… Online!
Targeted at Ana, Interested in Home Loans
Takeaways
Don’t be afraid of the online world
• Understand its benefits
• Think about which technologies to leverage
• For franchisors, means more efficient and cost effective marketing tools
• For franchises, improved support and real-time and measurable ROI
Targeted & Affordable Marketing
• Leverage social media (when it suits!) but get started today!!
• Understand the power of viral campaigns
• Multi franchise, yet local campaigns Instant ROI measurement
• Personalise the offers
Boost the Offline Experience
• Human interaction is still (if not more) relevant
• How can franchisors and franchisees improve the in-store experience?
– From a customer support perspective
– Integrating online technologies into the physicality of the brick and mortar store.
• How can the in-store experience blend with the online world?
Usable & Simple Systems
• Leverage the power of integrated cloud solutions for your franchise backend systems
– Lower setup and running costs
– More efficiencies
– Easier and faster integrations (custom made systems)
– Structured systems which will increase the support provided from the franchisor to the franchisee.
• Provision a cloud solution in the next 3 months – understand how it all works
The Future of Technology