ROCHESTER DOWNTOWN ALLIANCE PARTNERSHIP PACKET

brightTHE FUTURE LOOKS

“What a great [event] recap! We love working with your team and look forward to more

opportunities in the future! ”- 2018 Partner

Downtown Rochester – or the Rochester Downtown Alliance (RDA) – is a nonprofit organization committed to creating a vibrant urban experience and enhancing the quality of life for everyone who lives, works, and visits Downtown Rochester. By offering a variety of events, activities, and programs for people of all ages, the RDA brings an energy, excitement, and vitality that is uniquely Rochester. These efforts would not be possible without the generous support of businesses and organizations like yours.

Partnership Opportunities

Downtown Rochester needs your support to maintain and enhance our events, activities, and programs to make sure Downtown is the place to be all throughout the year. RDA partnerships provide numerous opportunities for local and regional businesses to gain increased brand recognition, enhance customer relationships, and demonstrate their support of Downtown. Each partnership agreement is tailored to ensure you receive the greatest possible return on your investment.

To be a unique, vibrant, urban experience; a central

gathering place for the community that is attractive,

inviting, fun, and livable.

MISSION

We’re the Downtown Experts

Build It Together

Strive for Excellence

Be Passionate

Have Fun

ORGANIZATIONAL VALUES

To provide opportunities and support for Downtown

Rochester.

PURPOSE

Bringing Downtown to life through events, activation

and advocacy.

VISION

Popcorn DayJanuary 18

SocialICEFebruary 8, 9, & 10

Ladies Night OutMarch

Thursdays on First & 3rdJune to August

Sidewalk SaleJuly 18

Movies in the ParkSelect Saturdays from

June to September

Dogs DowntownAugust 3

Fall FestOctober 5

Here Comes Santa ClausNovember 29

Small Business Saturday November 30

2019 EVENTS

Increased Brand Recognition: With events drawing up to 51,000 people, an RDA sponsorship will have both immediate and long-term benefits by exposing your business to a broad, diverse audience, leaving a lasting impression. Enhanced Economic Impact: For more than a decade, RDA’s events and programs have been vital to attracting and retaining new businesses and employees to Downtown. More visitors = greater economic impact through increased hotel occupancy and patronage of shops, bars, restaurants, and other Downtown businesses. Favorable Reputation: The RDA has long been known for fiscal responsibility, efficient operations, and a dedication to enhancing the vitality of Downtown. Partnering with us can help you create a positive perception for your own business.

Free Events: The sponsorship dollars you dedicate to the RDA not only benefit your business but also extend to the entire community by allowing us to keep our programs and events high-quality and free to the public.

FOUR BENEFITS OF PARTNERING WITH THE ROCHESTER DOWNTOWN ALLIANCE

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ABOUT OUR ORGANIZATION

HAVE QUESTIONS/INTERESTED IN PARTNERING WITH US?

Contact our Director of Events & Strategic Partnerships Meghann Southwick Phone: 507.216.9884Email: msouthwick@rdowntownalliance.com

Rochester Downtown Alliance311 S Broadway Ave, Suite A2

Rochester, MN 55904Tel: 507.216.9882

CONTACT

Downtownrochestermn.comFacebook: Downtown Rochester, MN

Instagram: @downtownrochestermnTwitter: @downtownrochmn

CONNECT

DO YOU HAVE INTEREST IN BUILDING A NEW EVENT FROM THE GROUND UP? WE’RE INTO IT. LET’S CHAT!

An outdoor ice festival celebrating all things winter with eight ice bars, a live DJ nightly, photo ops, and more!

Known for its creative cocktails and unique bar themes, SocialICE is Rochester’s official party of winter!

Expected Attendance: 50K+

Demographics: Ages 21-101, urban and trendy, intended for hearty Midwesterners

February 7, 8, 9, 2019Peace Plaza

Investment

Name attached to the event description

Exclusivity

Name mentioned in event media promotions

Logo on print and digital ads

Self-promotional space on event site

Stage mentions throughout the event

Blog post

Design your own ice sculpture with logo

Enewsletter and social media mentions

Logo on event webpage with link

Photo or video inclusion on giant projection wall at event

Color logo on Wall of ICE (38” x 19”)

PresentingPartner

Premier Partner

Photo Station Partner

Experience Partner

Wall of Ice Partner

DIY Partner

$15,000 $7,500 $2,500 $1,000 $375 Let’s Chat!

SocialICE Partner OppsWinter 2019

10’ x 20’ Rectangle

10’ x 10’ Square

8 Ice Blocks

4 IceBlocks

3 IceBlocks

LogoOnly

LogoOnly

LogoOnly

Add $300 Add $300 Add $300 Add $300

12 8 6 2

The perfect excuse for an evening (or a weekend) out with the girls. Shop, sip, and celebrate YOU.

Revamp your wardrobe and freshen up your look just in time for spring break trips and summer fun!

Expected Attendance: 500+

Demographics: Everyone is welcome of course, but the event caters to those of the adult female persuasion

March 2019Downtown Rochester Retailers

Investment

Name attached to event description

Exclusivity

Blog post

Live radio mentions throughout event (if included)

Name mentioned in event media promotions

Logo on print and digital ads

Self-promotional booth on event site

E-Newsletter & social media mentions

Logo on event webpage and link

Opportunity to speak to attendees at Style Session

Presenting Partner

Premier Partner

Style Session

DIY Partner

$3,000 $1,500 $500 or In-Kind Let’s Chat!

Ladies Night Out Partner OppsMarch 2019

5 3 2

N I G H T O U T

“I enjoyed the night! The map was extremely helpful and appreciated ahead of time. All the businesses were friendly and having a good time.”

- 2018 Ladies Night Out Survey Response

Investment

Name attached to the event title

Exclusivity

Name on official beverage cup

Logo on all market bags

Name mentioned in event media promotions

Logo on print ads

Weekly opportunity to speak to crowd

Self-promotional 10 x 10 space on event site

Large banner/signage on event site

Blog post

E-newsletter or social media mentions

Mentions in pre-recorded messaging on partner dates

Logo on event webpage with link

Opportunity to include promotional item in mark bags

Presenting1st Ave Stage

Partner

PresentingPeace Plaza

Stage Partner

Lunchtime Entertainment

Partner

3rd Street Activation

PartnerBand

PartnerHospitality

PartnerMarket Bag

Partner

SOLD SOLD $7,500 $3k to $10k $2,500 In-Kind $200

Nope! You get all of 3rd St.

Rochester’s can’t-miss weekly summer party is back for another year of music, arts, entertainment, food, and fun! This premier event is the soul of summer! Each week’s happenings bring an unbeatable energy to Downtown and unites musicians, artists, entertainers, foodies, crafters, and more in the heart of our city.

Expected Attendance: 20K+ attendees each week with more than 225K in total during the summer.

Demographics: All ages – from Downtown employees and residents to global visitors and Mayo Clinic patients.

Corporate Partner OppsSummer 2019

Every Thursday from June thru August1st Ave SW and Peace Plaza

12 12 8 Activation Week(s)

Partnering Week(s) 6

Investment

Name attached to the partnership title

Large banner/signage on event site

Blog post

E-newsletter or social media mentions

Mentions in pre-recorded messaging on partner dates

Logo on event webpage with link

Opportunity to include promotional item in market bags

Innovation Village Partner

Lounge on 3rd Partner

Meet-Up Partner

Sustainability Partner

Photo Station Partner

$2,500 $1,500 $1,200 $1,000 $500+ Let’s Chat!

*NEW* Thursdays on First & 3rdExperience Partner Opps

Summer 2019Pop-Up

Activation Partner

“This weekly gathering is what summer is all about for me! Good food, being outside, and listening to a wide variety of music. I look forward to the connecting and the neat

vendors with all their special products. Fun in Rochester. ”- Thursdays on First & 3rd Facebook Review

Communication Channels

REACHWEBSITEdowntownrochestermn.com

233,562Visitors

8% increase over 201782% were new visitors

592,609Page Views

2% increase over 2017

29,350Blog Page Views

314% increase over 2017

Audience48% of visitors are between

the ages of 25 and 44

61% of visitors identify as female

57% of visitors live in Rochester

22% of visitors live in the Twin Cities

51% of visitors viewed our website on a mobile device

SOCIAL MEDIA@DowntownRochesterMN14,166 Followers25% increase over 2017

@ThursdaysOnFirst12,501 Followers9% increase over 2017

@DowntownRochMN4,053 Followers10% increase over 2017

@DowntownRochesterMN3,054 Followers31% increase over 2017

WEEKLY ENEWSLETTERWeekly Updates for Downtown

8,003Subscribers25% increase

Data from November 2017 to November 2018

“Downtown Rochester, MN gives you a wide variety of things to do in the Rochester area all year long - even in the bitterly cold winter!”- Downtown Rochester MN Facebook Review

“What a wonderful city! Loved everything about it. The people were extremely friendly. Can’t wait to go back!”- Downtown Rochester MN Facebook Review

6 4 3 Activation Week(s)2

For the ultimate outdoor big screen experience, grab a blanket, and head to Central Park for a film-inspired meal and a movie under the stars!

There is nothing like taking in a great flick in the great outdoors. This family, date, and dog-friendly event is the perfect way to spend a weekend night with the ones you love.

Expected Attendance: Growing in popularity every year, this event is attended by hundreds of movie buffs.

Demographics: Families, friends, couples, and solos – this event draws them all!

Select SaturdaysJune - SeptemberCentral Park

Investment

Name attached to event description

Exclusivity

Blog post

Banner placement on event site

Personalized slides in event slideshow

Name mentioned in event media promotions

Logo on print and digital ads (if included)

Self-promotional space on event site

Logo recognition in event slideshow

E-Newsletter and social media mentions

Logo on webpage and link

Recognized in event announcements

Presenting Partner

Premier Partner

$3,500 $2,500

Movies in the Park Partner OppsSummer/Fall 2019

Experience Partner

DIY Partner

$500+ Let’s Chat!

12 8 2

“This is one of the BEST, minimal expense activities I can get all of my teenagers to do and get them to spend time doing it with me.”- 2018 Movies in the Park Survey Response

Let’s “paws” on the plaza to celebrate the dog days of summer with our furry four-legged friends!

This canine-centric event has pup-friendly activities, performances, games, and giveaways for your favorite four-legged friends and their favorite humans.

Expected Attendance: 9K people and over a thousand pups attend this annual event

Demographics: All ages, genders, and races.

August 3, 2019Peace Plaza

Investment

Name attached to event title

Exclusivity

Blog post

Logo on event promotional items

Name mentioned in event media promotions

Logo on print and digital ads

On-site signage

Self-promotional space on event site

E-Newsletter and social media mentions

Logo on webpage with link

Mention in on-site announcements

Presenting Partner

Premier Partner

$7,500 $1,500

Dogs Downtown Partner OppsSummer 2019

Activity Partner

DIY Partner

$500+ Let’s Chat!

10 4 2

Four 10’ x 10’ Two 10’ x 10’

“[Dogs Downtown] was GREAT! The interaction we got via social media was awesome. Thank you SO much for all of the work put in!”- 2018 Dogs Downtown Partner

Crisp air and pumpkins everywhere. Fall Fest will keep you “be-leafing” in the magic of the changing seasons.

Autumnal activities abound during Fall Fest with a pumpkin patch, live music, art activities, fall treats, and more!

Expected Attendance: 10K people gather to celebrate all things fall each year.

Demographics: Families and fall lovers of all ages.

October 5, 2019Peace Plaza

Investment

Name attached to event description

Exclusivity

Blog post

Name mentioned in event media promotions

Opportunity to speak to attendees at event

Signage on event site

Logo on print and digital ads

Self-promotional space on event site

E-Newsletter and social media mentions

Logo on webpage and link

Presenting Partner

Premier Partner

$5,000 $2,500

Fall Fest Partner OppsFall 2019

Experience Partner

DIY Partner

$1,500 Let’s Chat!

10 6 4

Three 10’x 10’ 10’x 10’

“What a wonderful event! We visit Rochester each year on this same weekend to celebrate our anniversary. Looking forward to checking it out again next year!”- 2018 Fall Fest Survey Response

He only appears once a year! Bring the whole family Downtown for this memorable holiday experience.

For more than four decades, Here Comes Santa Claus has been a cherished holiday tradition featuring appearances by Santa and Mrs. Claus and local celebs, with event entertainment and an official tree lighting ceremony in Rochester’s beloved Peace Plaza.

Expected Attendance: Thousands of believers kick off the holiday season at this annual event.

Demographics: Only for the young and young-at-heart.

November 29, 2019Downtown Rochester

Investment

Name attached to event title

Exclusivity

Blog post

Name mentioned in event media promotions

Name mentioned during on site announcements

Logo on print and digital ads

E-Newsletter and social media mentions

Logo on webpage with link

Presenting Partner

Premier Partner

$1,800 $500+

Here Comes Santa Claus Partner OppsWinter 2019

Experience Partner

Warming House

$500 Let’s Chat!

5 3+ 3

DIYPartner

8

$3,500

Here Comes Santa C laus“This is a tradition that my kids love, and we will continue to attend. Thank you for providing this event.”- 2017 Here Comes Santa Claus Survey Response

HAVE QUESTIONS/INTERESTED IN PARTNERING WITH US?

Contact our Director of Events & Strategic PartnershipsMeghann Southwick Phone: 507.216.9884Email: msouthwick@rdowntownalliance.com

facebook.com/DowntownRochesterMN twitter.com/Downtownrochmn

Rochester Downtown Alliance311 South Broadway Ave, Suite A2Rochester, MN 55904DowntownRochesterMN.com