The Future is Mobile
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Transcript of The Future is Mobile
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The Future is Mobile
@appinstruct #startupAUS
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Speakers
Nic WrightMobile Strategy, Former Lawyer
Vijay SanthanamMobile Development,Optus Recharge Now
Ash DonaldsonUser Experience,Consulting to CBA
@appinstruct #startupAUS
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App Economies – Move to Mobile Devices
2012 2017
722
1,516
Desktop PC Portable PC Tablet Smartphone
Un
it S
hip
men
ts(m
illi
on
s)
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App Economies – Anglo Markets Readily Accessible
India Brazil Russia US UK Italy Australia China South Korea
10%
36% 37%
53%
61% 62%65% 66% 67%
Ow
ner
ship
of
smar
tph
on
e d
evic
es
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Future is Mobile – 3x Growth
• Growth in downloads– Gartner predicts there will be 310b app downloads in 2016
– Most downloads will be Free – 288b
– But paid downloads to grow 3x – 8.1b in 2013; 21.6b in 2016
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2013 2016
8.1
21.6
Val
ue
($ b
illi
on
s)
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Future is Mobile – 3x Growth
• Growth in revenues– Apple has paid out over $5b in last 12 months, same amount as in 1st 4 years
– Gartner predicts app store revenues of $24.5b in 2013 (includes advertising)
– Gartner predicts estimated value of $74b in revenue from app stores in 2016
– Paid-for downloads will contribute 45.2% of this revenue by 2016
– In-app-purchase will account for 41% of this revenue by 2016
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2013 2016
24.5
74
Val
ue
($ b
illi
on
s)
Paid apps45%In app-
pur-chases
41%
Other14%
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Lean Methodologies
• Eric Ries –Harvard Professor of Entrepreneurship
• Minimum viable product • Validate hypothesis
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Lean – Iterative Product Development
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Case Studies
Snapchat: Just turned 2 years old, raised $60million at a $860million post raise valuation – started as an idea pitched in a Stanford design class for impermanent photos
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Poke: Facebook hacked it together in 12 days – It failed to stop Snapchat, but demonstrates how quick product cycles can be on mobile devices
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Australian Start-Up Scene
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Sydney Incubators & Co-Working Spaces
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Successful Australian Start-Ups
Half Brick Studies: Based in Brisbane - 1 of 4 top free publishers on Google Play - Fruit Ninja, Jet Pack Joyride – Their mobile games have been downloaded over 500 million times
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Successful Australian Start-Ups
Mature technology companies may Exit this year
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Google Credit
Google offering $2000 in Google Cloud Platform credit
to launch your idea
http://cloud.google.com/starterpack Promo Code: gfe-in
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Future is Mobile
Gartner predicts that by 2016, use of
mobile apps will surpass that of internet
domain names
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Thank you! Questions?
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@appinstruct #startupAUS