the front skatepark

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main branding:-

the logo takes a positive or negative form. it’s shape refers popular elements of design combined with a diverse sans serif font. it also uses the italic weight to evoke motion and speed.


sub branding:-

the branding has also been considered to use the logo in various colour ways. this will be used where there is a need to direct attention to the subject away from it environment.


type branding:-

we choose to use century gothic as the main typeface. this works very well in full caps with an italic centre word to create a dynamic experience, or as body copy. its not a fad or niche typeface either, so will still look great in the future.

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image branding:-

predominantly the brand will utilise black and white imagery with the positive or negative image. this branding is used to apply a creative atmosphere where the user become the colour


image branding:-

black and white imagery shown where with the positive logo in place.


signage / exterior branding:-

again, predominately black and white and utilising the typeface elements to create a clean and considered environment to the exterior. this will be a subtly addition to the frontage and remind and direct people to the park.


apparel branding:-

these are beautifully screen printed t-shirt. they reinforce the brand by keeping inside the colour ways and giving the logo a big and bold presence. they will be used as part of the membership and for sta�. the will have versions will have ‘STAFF’ printed on the reverse to identify them in the park.


apparel branding:-

this demonstrates the versatility of the branding / logo by use on di�erent colour clothing. we intend to continue the range and introduce sweats and beanies later in the year


card branding:-

this is a prototype of a proposed 10 ticket pass. it would be purchased by the user for a set price. this would then entitle them to 10 sessions, once the card is full, they get a free session when handing the card back. a t-shirt could be added to pack, along with stickers. we should also collect email and contact details for emergency and marketing purposes.


posters and merch branding:-

this mock-up indicates �e Front branding applied to event posters. the logo is centre stage, reinforcing the brand. the subheading pulls from the type branding and is accented with the body copy. all elements work and complement each other.


stickers and merch branding:-

pin badges and stickers are among a few ideas we have to increase the brand presence and help with the day to day running costs of the park.

the front skatepark

Documents

Transcript of the front skatepark