The Fresh Connection
description
Transcript of The Fresh Connection
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The Fresh Connection
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What is The Fresh Connection
• Learning experience on supply / value chain management
• Webbased simulation
• Blended with training program
• Tactical/Strategic level
• Cross functional team
• Professionals and students
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The Fresh Connection is a producer of fruit juices• suffering severe losses in the last year• poor supply chain performance
A new management team has been appointed consisting of four roles
• Sales management• Purchasing management• Supply chain management• Operations management
The assignment is to make the company profitable again• By making strategic and tactical choices
The challenge
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The Simulation –The Supply Chain
Finished productComponents
Supply Production Distribution
Supply Chain
Purchasing Operations Sales
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SCOR model as basis
ReturnReturn Return
Return Customer’sCustomer
Deliver
Suppliers’Supplier Supplier
Internal or ExternalYour Company
Customer
Internal or External
SourceDeliverMakeDeliverMakeSource Source
Plan
Return ReturnSource
Return
DeliverMakeReturn
Plan Plan
Source: Adapted from Supply-Chain Council (SCC)
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“The Fresh Connection” gives a real life supply chain experience within a simulated environment:
• SCM is not only the responsibility of one function or manager, it is teamwork;
• Coordinated decision making is critical;• A strategy is necessary to have a common direction• How to translate strategy into action• The quality of the supply chain has a big impact on the company
profitability• The right management information is very important;• Internal and external collaboration is key to success.
Experience
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• Team / leadership challenges• Communication & decision making• Alignment / consistency• In- and external collaboration• Get out of the box, experiment & learn
• Important supply chain topics • supply chain strategy• sales & operations planning (S&OP) • demand management• inventory management • operations management • supplier management
Key Challenges
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highestROI
RevenuePrice:
Customer satisfactionVolume:Portfolio
CostsOperational costs
Improvement projects
InvestmentsWorking capital
EquipmentBuildings
Performance evaluation
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Individual scores
Role Based onPurchasing Purchasing price
Operations Operational costs
Supply chain Stock value
Sales Revenue
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Quick Tour
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Learning with TFC
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Learning by experiencea lasting learning effect
Learning effect
listening seeing experiencing
10% 25% 80%
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Reflect
Experience
Apply
elsewhere
Training approach
Klabbers, The Magic Circle, Principles of Gaming & Simulation, 3rd Ed, 2009
Macro cycle
Conceptualize
- Real Life- Business Simulations (micro cycle)
- Feedback- Evaluations- Discussions- Presentations
- Models & Tools- Presentations- Case studies
- Exercises- Workshops- Break-outs- Coaching
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The Fresh Connection configurations
• The business simulation is highly configurable• # of rounds, decisions per role• # of entities (components, end products, suppliers, customers)• language (now Dutch, English or German)
• A simulation can be:• static: during the rounds the content does not change, however
difficulty levels can be set• dynamic: context changes and events can occur in certain
rounds• Simulations can also be customer specific by including or
excluding content elements or events
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Modules around TFC
• Cross functional trade offs
• Strategy into action
(level1,2,3)
S&OPSCRM
CO2 (carbon
footprint)
External Colla-
boration
SC fundamentals (e-learning/classroom)
Creating alignment in the
value chain
KPIs
- Inventory mgt- Capacity management- Demand management- Supplier relation mgt
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Themes around creating alignment
Creating Alignment in the Value Chain
1. Strategy into action2. Sales & Operations Planning3. Strategy into KPI’s and targets4. External Collaboration5. Supply Chain Risk Management6. Managing the carbon footprint
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Strategy into actionLevels in version 2013
Theme Sales SCM Operations Purchasing
Level 1 ReliabilityService level
Order deadlineShortage rule
Safety stocks# Shifts
# Pallet locations# FTE
Delivery windowDelivery reliability
Level 2 Batches and frequencies
Shelf lifeTrade unit
Lotsizing in production and purchasing
SMEDIncrease speed Trade unit
Level 3 Speed and quality Payment terms Frozen period
Intake timePreventive
maintenanceSolve breakdowns
trainingRaw materials
inspection
Supplier selectionPayment terms
QualityTransport mode
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Extensionsin version 2013
Theme Sales SCM Operations Purchasing
Extension a S&OPPromotional pressureCategory management
ForecastingProduction interval
toolResource selection Dual sourcing
Extension b External collaboration
Promotion horizonVMI
Outsourcing warehouse (MCC)
Inflate PETVMI
Supplier development
Extension c CO2 footprintSustainabilty
CO2 sla Decrease of water usage
Decrease of energy usage
Decrease of start up productivity loss
Extension d KPIs and targets KPI selection KPI selection KPI selection KPI selection
Extension e Supply chain risk management
Risk eventsRelaunch (horizon) Scenarioplanner
Tracking & tracingQuarantineRisk events
Pooling warehouse FTE
Contract durationSupplier development
Dual sourcingRisk events
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Trackrecord
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History
• Since 2008– 10,000+ professionals – from 500+ companies – in 25+ countries – 5,000+ students– from 40+ universities– In 20+ countries
learned with The Fresh Connection.• Global Challenge for professionals: 250 teams, 17 countries• Incorporated in several incompany training programs• Incorporated in several university learning programs
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21The Fresh Connection, a global experience
yy
Legend
Partners
Partners in development
Contacts
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Some companies that have participated
Abbott DuPont ShellLamb-Weston Nucletron HuntsmanAkzo Nobel DHL StorkLoders Croklaan Nutricia InforApple Diebold TNTLogica Philips International FlavorsBosch DSM and FragrancesGKN QuinTech TycoCanon FloraHolland KLMNACCO Rockwell UnileverCapgemini Henkel KodakNestlé SCA UPSCorporate Express Heineken Kuehne + NagelNIKE Schenker Walt DisneyDeloitte Herbalife International Astellas
For a complete list go to www.thefreshconnection.biz
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Example education
• MIT• Georgia Tech• VU University Amsterdam• RSM Rotterdam• Vlerick School of Mgt• Stellenbosch University• University of Western Sydney• Curtin University• EADA Barcelona• WU Wien• Arts & Metiers ParisTech• University of Sao Paulo
• TU Stuttgart• IMM Ahmedabad• VU University Brussels• University of Würzburg• Copenhagen Business School• TU Hamburg-Harburg• Lund University• University of Verona• Kühne Logistics University• University of Twente• LaSalle University, Barcelona• University of Wageningen
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More info
For more information• contact [email protected] • e-mail [email protected] • visit our business partner website at
www.thefreshconnection.eu• educational organizations can visit
www.thefreshconnection.org• for an example of an open competition website
please go to www.thefreshconnection.biz • Join us at The Fresh Connection