The Fray Target Audience

What is your gender?

Out of the responses we got back, most of the fray target audience is female. Females are more known to like bands who are emotional through music. In contrast to males who usually like more rock bands.

How old are you?

All of the people who responded to our survey are in the 13-18 age category. This shows us that The Fray’s target audience are teenagers/ young adults. This shows that we need to target our music video at teenagers/ young adults.

What are your interests?

The responses to this question shows that The Fray fans all have similar interests, listening to music and watching TV and films were the most people answers. This shows us that the fray fans all have similar interests. As the other answer options were not as popular.

Have you seen the Fray live?

90% of the people who answered this survey have not seen The Fray live. This shows us that while a lot of people who answered our survey like to listen to The Fray’s music they don’t have any intention to see them live.

What is your favourite song?

Never Say Never and How to save a life were the most popular answers to this question. As a group we have decided to do a music video for Never Say never. The popularity of this song shows us that this is a good idea.

Why is it your favourite song?

From the responses to this question, it is clear that people like The Fray songs because they are emotional, have good lyrics and are catchy. People also like The Fray songs because they can relate to the lyrics.

What do you like about the Fray’s music videos?

The most popular answer to this question is that a music video that makes you emotional is the the thing that people like best about The Fray music videos. Narrative is the second highest answer, this is good because both emotion and narrative feature in the music video. Connection to the band had no responses, this is good because we don’t feature this.