Bronze Grantor:

Robert W. Dubois, MD, PhD, Chief Science Officer, National Pharmaceutical Council

Jessie C. Gruman, PhD, Founder and President, Center for Advancing Health; Co-editor, Journal of Participatory Medicine

Comparative Effectiveness

Summit

The FourTh NaTioNal

A Hybrid Conference & Internet

Event

See page 2

Diamond Grantor:

Gold Grantor:

ThE lEaDiNG Forum oN ThE rolE oF ComparaTivE EFFECTivENESS rESEarCh iN hEalTh SySTEm ChaNGE aND hEalTh rEForm

November 5 – 6, 2012 Grand hyatt Washington, DC

www.ComparativeEffectivenessSummit.com

media partners:

Co-located with the Thirteenth annual pharmaceutical regulatory and Compliance Congresswww.pharmaCongress.com

John Iglehart, Founding Editor, Health Affairs, National Correspondent, New England Journal of Medicine

Paul Wallace, MD, Senior Vice President and Director of the Center for Comparative Effectiveness Research, The Lewin Group

Carolyn M. Clancy, MD, Director, Agency for Healthcare Research and Quality (AHRQ), Department of Health and Human Services

Michael Lauer, MD, FACC, FAHA, Division Director, National Heart, Lung and Blood Institute, National Institutes of Health

Jeffrey C. Lerner, PhD, President and Chief Executive Officer, ECRI Institute

Joe V. Selby, MD, MPH, Executive Director, Patient-Centered Outcomes Research Institute; Former Director of the Research Division, Kaiser Permanente, Northern California

Sean Tunis, MD, MSc, President and Chief Executive Officer, Center for Medical Technology Policy; Former Director, Office of Clinical Standards and Quality and Chief Medical Officer, Centers for Medicare and Medicaid Services

Keynote Speakers:

Co Chairs:

2

Comparative effectiveness research (CER) is a broad concept that includes different methods for synthesizing existing evidence and for generating new evidence through a variety

of types of research studies. The goal is to help identify which test or treatment options work best for different kinds of patients. In addi-tion to improving the outcomes for individual patients, this research, it is hoped, will give all health care stakeholders the means to make decisions and set policies that will ultimately shift care to higher-value options across the health care system.

The 2010 federal stimulus legislation provided $1.1 billion to the Department of Health and Human Services, the National Institutes of Health, and the Agency for Healthcare Research and Quality to finance CER, including funding for studies and for the development of patient databases and other data collecting tools. In addition, under the Affordable Care Act (ACA), a new non-profit corporation, the Patient-Centered Outcomes Research Institute (PCORI) was established. The entity is governed by a board consist-ing of the directors of AHRQ and NIH (or their designees) and 17 members appointed by the Comptroller General of the United States. It is responsible for setting the national agenda for compara-tive effectiveness research as well as distributing funding, disseminat-ing results, and providing annual reports to the President and Con-gress. The recent Supreme Court decision on the ACA upholding the constitutionality of the law means that PCORI can continue its work, although there will almost certainly continue to be challenges to its funding from Republican members of Congress.

Some medical researchers, consumer groups, unions, insur-ance companies, and others that support comparative effectiveness research say that it is one way to eliminate ineffective treatments and reduce federal health spending. Skeptics of such research — which include some pharmaceutical and medical device manufacturers, medical trade groups, and consumer groups — have expressed con-cern that the research could lead to rationed health care, inadequate treatment for some patients, such as those in minority groups, and restricted efforts at personalized medicine.

The purpose of the National Comparative Effectiveness Sum-mit is to provide an understanding of what has changed now that comparative effectiveness is an institutionalized part of the American healthcare system. Summit presentations will draw lessons from CER experience in other countries and identify the practical implications of CER for various actors in the healthcare marketplace, including payors and health plans, hospital and health systems, physician orga-nizations, clinicians and other healthcare professionals, and pharma-ceutical, biotechnology, and medical device manufacturers.

Featuring:SPECIAL SESSIONS ON:• UpdatefromthePatient-CenteredOutcomesResearchInstitute(PCORI)• CurrentAHRQandNIHActivityinComparativeEffectivenessResearch• LessonsLearnedfromMajorPublishedCERStudiesandtheirAdoption orLackThereof• WhatDecisionMakersNeedfromCER:Payers,Providers,andPatients• UsingCEDtoLowerCostsandImproveOutcomesinMedicare• ComparativeEffectivenessResearch–AnInternationalPerspective• TheAdvantages—andLimits—ofCER• Evidence-BasedPolicyMakinginaPolarizedEnvironment• InnovationandtheRoadAhead

AND MINI SUMMITS ON:• HealthPlanandACOUseofCER• GettingCERintoClinicalPractice:AcademicDetailingand Educational Outreach• CommunicatingCERInformation:theDuelingGoalsofPublicHealth and Commercial Speech• MethodologyandFindingsfromThreeCERStudiesofSpecific Populations/Procedures

The Fourth National Comparative Effectiveness Summit

participation options Traditional onsite attendanceSimply register, travel to the conference city and attend in person.PROS:subjectmatterimmersion;professionalnetworkingopportunities;facultyinteraction.

Onsite At your office . . .

. . . or home

EXHIBIT AND SPONSORSHIP OPPORTUNITIESTake advantage of this unique opportunity to expand your reach! The Summit is attended by highly influential and experienced professionals. Sponsorship offers you strategic positioning as an industry leader. For more information call 206-673-4815 or email exhibits@hcconferences.com.

live and archived internet attendanceWatchtheconferenceinlivestreamingvideooverthe Internet and at your convenience at any time 24/7 for six months following the event.The archived conference includes speaker videos and coordinated PowerPoint presentations.PROS:Livedigitalfeedand24/7Internetaccessforthenextsixmonths;accessibleintheoffice,athome or anywhere worldwide with Internet ac-cess;avoidtravelexpenseandhassle;notimeawayfromtheoffice.

Who Should attend:• EmployersandOtherPayors• HealthPlanRepresentatives• HospitalandHealthSystem Representatives • MedicalGroupandIPA Representatives • HealthcareGroupPurchasing Organization Representatives • HealthcareExecutives and Administrators • CliniciansandOther Healthcare Professionals • HealthcareCompliance ProfessionalsandLegalCounsel

• Pharmaceutical,Biotechand MedicalDeviceManufacturers• DiseaseManagementand Health Promotion Companies • InformationTechnologyVendors• Consumer/PatientAdvocates• Academics• StateandFederal RegulatoryOfficials• CapitolHillStaff• AdministrationandCongressional Representatives • HealthServiceResearchers• HealthPolicyExperts

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monday, November 5, 2012PRECONFERENCE: PATIENTS AND COMPARATIVE EFFECTIVENESS RESEARCH

7:00 am Registration and Welcome Coffee

8:00 am Welcome and IntroductionsJessie C. Gruman, PhD, Founder and President, Center for Advancing Health; Co-editor, Journal of Participatory Medicine, Washington, DC (Preconference Chair)

8:15 am Consumers’ View of Comparative Effectiveness ResearchKristen L. Carman, PhD (Invited), Managing Director of Policy and Research, American Institutes for Research, Washington, DC

8:45 am How to Translate CER into Consumer- Friendly (and Provider-Friendly) LanguagePeter A Ubel, MD, The Jack O. Blackburn Distinguished Profes-sor of Marketing, Fuqua School of Business; Professor of Public Policy, Sanford School of Public Policy, Duke University, Durham, NC

9:15 am Improving Physician-Patient Dialogue about CERRichard Wexler, MD, Director, Patient Support Strategies, Foundation for Informed Medical Decision Making, Boston, MA

9:45 am Break

10:15 am Patient Group Concerns about CERJessie C. Gruman, PhD, Founder and President, Center for Advancing Health; Co-editor, Journal of Participatory Medicine, Washington, DC

10:45 am What Research Does (and Doesn’t) Tell us about Patients and CERStaff TBD, Center for Medical Technology Policy, Baltimore, MD

11:15 am Faculty Q&A and Wrap-UpJessie C. Gruman, PhD, Founder and President, Center for Advancing Health; Co-editor, Journal of Participatory Medicine, Washington, DC (Moderator)

11:45 am Adjournment and Lunch on Your Own

monday, November 5, 2012Day i opENiNG plENary SESSioN

THE CURRENT COMPARATIVE EFFECTIVENESS LANDSCAPE

1:00 pm Welcome and Overview

The Current Comparative Effectiveness Research LandscapeJohn Iglehart, Founding Editor, Health Affairs; National Correspondent, New England Journal of Medicine, Washington, DC (Co Chair)

1:15 pm Update from the Patient-Centered Outcomes Research Institute (PCORI)Joe Selby, MD, MPH, Director, Patient-Centered Outcomes Research Institute; Former Director of the Research Division, Kaiser Permanente, Northern California, Washington, DC

1:45 pm Current AHRQ Activity in Comparative Effectiveness ResearchCarolyn M. Clancy, MD, Director, Agency for Healthcare Re-search and Quality (AHRQ), US Department of Health and Human Services, Washington, DC

2:15 pm Current NIH Activity in Comparative Effectiveness ResearchMichael Lauer, MD, FACC, FAHA, Division Director, National Heart, Lung and Blood Institute, National Institutes of Health, Bethesda, MD

2:45 pm Break

CER AT THE POINT OF DECISION MAKING

3:15 pm CER at the Point of Decision Making — Introduction and a Framework for Understanding when CER Adoption OccursRobert Dubois, MD, PhD, Chief Science Officer, National Pharmaceutical Council, Reston, VA (Co Chair)

3:45 pm Lessons Learned from Major Published CER Studies and their Adoption or Lack Thereof Teresa Gibson, PhD, MS, MA, HSOP (Invited), Lecturer, Health Care Policy, Harvard Medical School; Senior Director, Health Outcomes, Truven Health, Ann Arbor, MI

4:15 pm Getting to the Promised Land — What Decision Makers Need: Payers Tools to Critique and Summarize Real World Evidence Steven D. Pearson, MD, MSc, FRCP, President, Institute for Clinical and Economic Review (ICER), Harvard Medical School; Former Special Advisor, Technology and Coverage Policy, Centers for Medicare and Medicaid Services, Boston, MA

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Tuesday, November 6, 2012aGENDa: morNiNG oF Day ii

MINI SUMMIT BLOCK A

Mini Summit I — Health Plan and ACO Use of CER

8:00 am CER in the Private Sector — An OverviewPaul H. Keckley, PhD, Executive Director, Deloitte Center for Health Solutions, Washington, DC (Mini Summit Chair)

8:30 am Blues Plans and CERNaomi Aronson, PhD, Executive Director, Technology Evaluation Center, Blue Cross Blue Shield Association

9:00 am CER in an Integrated System — the Kaiser Permanente ExperienceSharon Levine, MD, Associate Executive Director, The Permanente Medical Group, Inc., Oakland, CA

9:30 am Faculty Q&APaul H. Keckley, PhD, Executive Director, Deloitte Center for Health Solutions, Washington, DC (Moderator)

9:45 am Networking Break in the Exhibit Hall

Mini Summit II — Getting CER into Clinical Practice: Academic Detailing and Educational Outreach

8:00 am Introduction and OverviewMichael A. Fischer, MD, MS, Assistant Professor of Medicine, Harvard Medical School; Director, National Resource Center for Academic Detailing, Division of Pharmacoepidemiology and Pharma-coeconomics, Brigham and Women’s Hospital, Boston, MA (Mini Summit Chair)

8:10 am Academic Detailing and the Pediatric Population Lisa Honigfeld, PhD, Vice President for Health Initiatives, Child Health and Development Institute of CT, Children’s Fund of Connecticut, Farmington, CT

8:30 am Academic Detailing and Renal DiseaseJames W. Mold, MD, MPH, Professor and Director of the Research Division, Department of Family and Preventive Medicine and Adjunct Professor, Department of Geriatrics, University of Oklahoma Health Sciences Center, Oklahoma City, OK

8:50 am Academic Detailing and Breast Cancer ScreeningSherri Sheinfeld Gorin, PhD (Invited), Herbert Irving Comprehensive Cancer Center, Columbia University, New York, NY

9:10 am Faculty Panel and Audience Q&AMichael A. Fischer, MD, MS, Assistant Professor of Medicine, Harvard Medical School; Director, National Resource Center for Aca-demic Detailing, Division of Pharmacoepidemiology and Pharmaco-economics, Brigham and Women’s Hospital, Boston, MA (Moderator)

9:45 am Networking Break in the Exhibit Hall

4:45 pm Getting to the Promised Land — What Decision Makers Need: Providers’ Practice Guidelines to Incorporate CERJ. Sanford Schwartz, MD (Invited), Leon Hess Professor of Medicine and Health Management and Economics at the School of Medicine and The Wharton School; Senior Fellow at the Leonard Davis Institute of Health Policy and Economics and Senior Scholar at the Center for Clinical Epidemiology and Biostatistics, University of Pennsylvania, Philadelphia, PA

5:15 pm Getting to the Promised Land — What Decision Makers Need: Decision Aids for Patients to Incorporate CERMichael J. Barry, MD, President, Informed Medical Decisions Foundation; Medical Director, John D. Stoeckle Center for Primary Care Innovation, Massachusetts General Hospital; Clinical Professor of Medicine, Harvard Medical School, Boston, MA

5:45 pm CER at the Point of Decision Making — Faculty Q&ARobert Dubois, MD, PhD, Chief Science Officer, National Pharmaceutical Council, Reston, VA (Moderator)

6:15 pm Adjournment and Networking Reception

Special Subscription offer

Accountable Care News, Medical Home News, Predictive Modeling News and Readmissions News are pleased to offer attendees of The National Comparative Effectiveness Sum-mit a special discounted subscription offer.

All offer 12 pages of outstanding content each month. Everyissueincludesthreemajorarticles,industrynewsandresources,aThoughtLeadersegmentfeaturingnationalopinion leaders commenting on an important issue of the day, and an interview with a key figure in the field.

SpECial SummiT aTTENDEE SuBSCripTioN oFFEr

Save $173 off the annual subscription rate for your first year, plus you can cancel at any time and receive a pro rata refund.

SPECIALANNUALSUBSCRIPTIONRATE— payjust$295insteadoftheregular$468.

UsetheSummitRegistrationForminthisbrochureandcomplete the respective newsletter subscription information.

5

MINI SUMMIT BLOCK B

Mini Summit III — Communicating CER Information: the Dueling Goals of Public Health and Commercial Speech

10:15 am Introduction and Framing of the IssueRobert Dubois, MD, PhD, Chief Science Officer, National Pharmaceutical Council, Reston, VA (Mini Summit Chair)

10:25 am The Dueling GoalsTevi Troy, PhD (Invited), Senior Fellow, Hudson Institute; Former Deputy Secretary, U.S. Department of Health and Human Services, Washington, DC

10:45 am An Industry PerspectiveSteven J. Romano, MD, Senior Vice President and Head, Medicines Development Group, Global Primary Care Business Unit, Pfizer, Inc., New York, NY

11:05 am FDA Rules in this AreaDan Cracov, Head of Life Sciences, Arnold Porter LLP, Washington, DC

11:25 am Faculty Panel and Audience Q&ARobert Dubois, MD, PhD, Chief Science Officer, National Pharmaceutical Council, Reston, VA (Moderator)

Noon Networking Luncheon

Mini Summit IV — Methodology and Findings from Three CER Studies of Specific Populations/Procedures

10:15 am Welcome and Introduction

CER Study of Robotic vs. Laparoscopic HysterectomyJason D. Wright, MD, Levine Family Assistant Professor of Women’s Health; Florence Irving Assistant Professor of Obstetrics and Gynecology, Division of Gynecologic Oncology, Columbia University Col-lege of Physicians and Surgeons, New York, NY (Mini Summit Chair)

10:45 am MRSA Cost Effectiveness StudyJoseph Bosco, MD, Vice Chair of Clinical Affairs, NYU Hospital for Joint Diseases, New York, NY

Lorraine Hutzler, Quality Project Manager, NYU Hospital for Joint Diseases, New York, NY

11:15 am CER Study of Black Patients and AsthmaElliot Israel, MD, Professor of Medicine, Brigham and Women’s Hospital, Boston, MA

11:45am Faculty Q&AJason D. Wright, MD, Levine Family Assistant Professor of Women’s Health; Florence Irving Assistant Professor of Obstetrics and Gynecology, Division of Gynecologic Oncology, Columbia University College of Physicians and Surgeons, New York, NY (Moderator)

Noon Networking Luncheon

aGENDa: aFTErNooN oF Day ii

CloSiNG plENary SESSioN

1:00 pm Welcome and Introduction

Topic TBDPaul Wallace, MD, Senior Vice President and Director of the Center for Comparative Effectiveness Research, The Lewin Group; Former Medical Director for Health and Productivity, Management Programs and Senior Advisor, The Care Management Institute and Avivia Health, The Permanente Federation, Kaiser Permanente, Washington, DC (Co Chair)

1:30 pm Using CED to Lower Costs and Improve Outcomes in MedicareSean Tunis, MD, MSc, President and Chief Executive Officer, Center for Medical Technology Policy; Former Director, Office of Clinical Standards and Quality and Chief Medical Officer, Centers for Medicare and Medicaid Services, Baltimore, MD

2:00 pm Comparative Effectiveness Research — An International PerspectiveDanyi Zhang, MD, Chief Medical Officer, VitalStrategic Research Institute, Berwyn, PA

2:30 pm The Advantages of Comparative Effectiveness ResearchMichael A. Fischer, MD, MS, Assistant Professor of Medicine, Harvard Medical School; Director, National Resource Center for Academic Detailing, Division of Pharmacoepidemiology and Pharmacoeconomics, Brigham and Women’s Hospital, Boston, MA

3:00 pm Evidence-Based Policy Making in a Polarized EnvironmentSara E. Abiola, JD, PhD, Postdoctoral Research Fellow, Department of Health Policy and Management, Harvard School of Public Health, Boston, MA

3:30 pm Innovation and the Road AheadJeffrey C. Lerner, PhD, President and Chief Executive Officer, ECRI Institute, Plymouth Meeting, PA

4:00 pm Summit Adjournment

HOTEL INFORMATION/RESERVATIONSThe Grand Hyatt, Washington DC is the official hotel for the FOURTH NATIONAL COMPARATIVE EFFECTIVENESS SUMMIT. A special group rate of $289.00 single/double per night (plus tax) has been arranged for Summit Attendees. Information on how to make your reservation online is available on the travel page of the conference website, www.ComparativeEffectivenessSummit.comTo make a reservation by phone, please call Hyatt Reservations directly at 1-888-421-1442 or 402-592-6464 and refer to the group name “Compare Effect” in order to receive the group rate.Hotel reservations at the group rate will be accepted while rooms are available or until the cut-off date of Monday, October 8, 2012. After this, reservations will be accepted on a space-available basis at the prevailing rate.

Grand Hyatt Washington DC1000 H Street NW Washington, DC 20001 US

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REGARDING INTERNET REGISTRATIONS1. Individuals or groups may register for Internet access. Organizations may register for group access without presenting specific registrant names. In such instances the registering organization will be presented a series of user names and passwords to distribute to participants.2. Each registrant will receive a user name and password for access. Registrants will be able to change their user names and passwords and manage their accounts.3. Internet registrants will enjoy six (6) months of access from the date of issuance of a user name and password.4. Only one user (per user name and password) may access the archived conference. It is not permissible to share the user name and password with third parties. Should Internet registrants choose to access post conference content via alternative media (Flash Drive), this individual use limitation applies. It is not permissible to share alternative media with third parties.5. User name and password use will be monitored to assure compliance.6. Each Internet registration is subject to a “bandwidth” or capacity use cap of 5 gb per user per month. When this capacity use cap is hit, the reg-istration lapses. Said registration will be again made available at the start of the next month so long as the registration period has not lapsed and is subject to the same capacity cap.7. For online registrants there will be no refunds for cancellations. Please call the Conference Office at 800-503-8960 or 206-452-5215 for further information.

REGARDING ONSITE REGISTRATION, CANCELLATIONS AND SUBSTITUTIONS1. For onsite group registrations, full registration and credit card informa-tion is required for each registrant. List all members of groups registering concurrently on fax or scanned cover sheet.2. For onsite registrants there will be no refunds for “no-shows” or for cancellations. You may send a substitute or switch to the online option. Please call the Conference Office at 800-503-8960 or 206-452-5215 for further information.

METHOD OF PAYMENT FOR TUITIONMake payment to Health Care Conference Administrators LLC by check, MasterCard, Visa or American Express. Credit card charges will be listed on your statement as payment to HealthCare (HC) Conf LLC. Checks or money orders should be made payable to Health Care Conference Admin-istrators LLC. A $30 fee will be charged on any returned checks.

REGISTRATION OPTIONSRegistration may be made online or via mail, fax or scan.You may register through either of the following: • Online at www.ComparativeEffectivenessSummit.com.• Fax/Mail/Email using this printed registration form. Mail the completed form with payment to the Conference registrar at 22529 39th Ave. SE, Bothell, WA 98021, or fax the completed form to 206-319-5303, or scan and email the completed form to registration@hcconferences.com. Checks or money orders should be made payable to Health Care Confer-ence Administrators LLC.The following credit cards are accepted: American Express, Visa or MasterCard. Credit card charges will be listed on your statement as payment to HealthCare (HC) Conf LLC.

For registrants awaiting company check or money order, a credit card number must be given to hold registration. If payment is not received by seven days prior to the Summit, credit card payment will be processed.

TAX DEDUCTIBILITYExpenses of training including tuition, travel, lodging and meals, incurred to maintain or improve skills in your profession may be tax deductible. Consult your tax advisor. Federal Tax ID: 91-1892021.

CONTINUING EDUCATION UNITS (CEUs)The Summit does not offer pre-approved Continuing Educations Credits (CEUs) directly. However, onsite attendees can request a Certifcate of At-tendance which they can file with appropriate entities for credit, and online attendees can request an Online Certificate of Attendance on which they can certify the number of hours they watched and can file with appropriate entities for credit.

CANCELLATIONS/SUBSTITUTIONSNo refunds will be given for “no-shows” or for cancellations of either online or onsite registrations. You may send a substitute or transfer your onsite registration to an online registration. For more information, please call the Conference Office at 800-503-8960 or 206-452-5215.

INTELLECTUAL PROPERTY POLICYUnauthorized sharing of Summit content via Internet access through the sharing of user names and passwords or via alternative media (Flash Drive) through the sharing of said media is restricted by law and may subject the copyright infringer to substantial civil damages. The Summit aggressively pursues copyright infringers. If a registrant needs the ability to share Summit content within his or her organization, multiple Summit registrations are available at discounted rates.The Summit will pay a reward for information regarding unauthorized sharing of Summit content. The reward will be one quarter (25%) of any recovery resulting from a copyright infringement (less legal fees and other expenses related to the recovery) up to a maximum reward payment of $25,000. The payment will be made to the individual or individuals who in the opinion of our legal counsel first provided the factual information, which was necessary for the recovery. If you have knowledge regarding the unauthorized Summit content sharing, contact the Summit registration office.

REGISTRATION BINDING AGREEMENTRegistration (whether online or by this form) constitutes a contract and all of these terms and conditions are binding on the parties. In particular, these terms and conditions shall apply in the case of any credit/debit card dispute.

GENERAL TERMS AND CONDITIONSProgram subject to cancellation or change. If the program is cancelled the only liability of the Summit will be to refund the registration fee paid. The Summit shall have no liability regarding travel or other costs. Registration form submitted via fax, mail, email or online constitutes binding agreement between the parties.

FOR FURTHER INFORMATIONCall 800-503-8960 (Continental US, Alaska and Hawaii only) or 206-452-5215, send e-mail to registration@hcconferences.com, or visit our website at www.ComparativeEffectivenessSummit.com.

THE FOLLOWING REGISTRATION TERMS AND CONDITIONS APPLY

7

HOW TO REGISTER: Fully complete the form on page 7 (one form perregistrant, photocopies acceptable). Payment must accompany each registration (U.S. funds, payable to Health Care Conference Administrators, LLC).

ONLINE: Secure online registration at www.ComparativeEffectivenessSummit.com.

FAX: 206-319-5303 (include credit card information with registration)

MAIL: Conference Office, 22529 39th Ave SE, Bothell, WA 98021

FOR REGISTRATION QUESTIONS:

PHONE: 800-503-8960 (Continental US, Alaska and Hawaii only) or

206-452-5215, Monday-Friday, 7 AM - 5 PM PST

E-MAIL: registration@hcconferences.com

Comparative Effectiveness Summit COMPLETE THE FOLLOWING. PLEASE PRINT CLEARLY:

NAME

SIGNATURE OF REGISTRANT - REQUIRED

JOB TITLE

ORGANIZATION

ADDRESS

CITY/STATE/ZIP

TELEPHONE

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❏ Special Needs (Dietary or Physical)

ONSITE CONFERENCE ATTENDANCEPRECONFERENCE❏ Patients and Comparative Effectiveness Research — one half day $ 495

CONFERENCE REGISTRATION (Does not include Preconference):❏ Through Friday, August 24, 2012* $ 995 ❏ Through Friday, September 28, 2012** $1,395 ❏ After Friday, September 28, 2012 $1,795

GROUP REGISTRATION DISCOUNT (Does not include Preconference):Three or more registrations submitted from the same organization at the same time receive the following discounted rates for conference registration only. To qualify, all registrations must be submitted simultaneously:Conference:❏ Through Friday, August 24, 2012* $ 795 ❏ Through Friday, September 28, 2012** $1,095 ❏ After Friday, September 28, 2012 $1,395

CONFERENCE ELECTRONIC MEDIA:Onsite Attendees — Following the Summit, the video and presentations are made available in the following formats. To take advantage of the discounted prices below, you must reserve media WITH your Summit registration:

❏ Flash Drive ($99 + $15 shipping) $ 114 ❏ 6 months’ access on Web $ 99

SELECT YOUR MINI SUMMITS (Tuesday, Nov. 6, one from each block):

BLOCK A: 8:00 am ❏ Health Plan and ACO Use of CER ❏ Getting CER into Clinical Practice: Academic Detailing and Educational Outreach

BLOCK B: 10:15 am ❏ Dueling Goals of Public Health & Commercial Speech ❏ CER Studies of Specific Populations/Procedures

ONLINE CONFERENCE ATTENDANCEOnline conference registration includes the live Internet feed from the Summit, including the preconference, plus six months of continued archived Internet access, available 24/7.

INDIVIDUAL REGISTRATION (Includes preconference and conference): ❏ Through Friday, August 24, 2012* $ 795 ❏ Through Friday, September 28, 2012** $ 995 ❏ After Friday, September 28, 2012 $1,195

GROUP REGISTRATION:Group registration offers the substantial volume discounts set forth below.

Group registration permits the organizational knowledge coordinator either to share conference access with colleagues or to assign and track employee conference participation.

Conference Access: ❏ 5 or more $595 each ❏ 20 or more $395 each ❏ 10 or more $495 each ❏ 40 or more $295 each

See INTELLECTUAL PROPERTY POLICY, page 6.

CONFERENCE ELECTRONIC MEDIA:Online attendees — Following the Summit, the video and presentations are made available on a flash drive. To take advantage of the discounted price below, you must reserve media WITH your Summit registration:❏ Flash Drive ($99 + $15 shipping) $ 114(All online attendees automatically receive 6 months access on web.)

SPECIAL SUBSCRIPTION OFFER FOR BOTH ONSITE AND ONLINE ATTENDEES:You can purchase an annual subscription to Accountable Care News, Medical Home News, Predictive Modeling News or Readmissions News for only $295 (regular rate $468) when ordered with your conference registration.❏ Accountable Care News $ 295 ❏ Predictive Modeling News $ 295❏ Medical Home News $ 295 ❏ Readmissions News $ 295 * This price reflects a discount for registration and payment received through Friday, 8/24/12.** This price reflects a discount for registration and payment received through Friday, 9/28/12.

REGISTRATION BINDING AGREEMENTRegistration (whether online or by this form) constitutes a contract and all of these terms and conditions are binding on the parties. In particular, these terms and condi-tions shall apply in the case of any credit/debit card dispute. For online and onsite registrants there will be no refunds for “no-shows” or cancellations.

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TOTAL FOR ALL OPTIONS, ONSITE OR ONLINE:Please enclose payment with your registration and return it to the Registrar at Comparative Effectiveness Summit, 22529 39th Ave SE, Bothell, WA 98021, or fax your credit card payment to 206-319-5303.

You may also register online at www.ComparativeEffectivenessSummit.com.

❏ Check/money order enclosed (payable to Health Care Conference Administrators LLC)

❏ Payment by credit card: ❏ American Express ❏ Visa ❏ MastercardIf a credit card number is being given to hold registration only until such time as a check is received it must be so noted. If payment is not received by seven days prior to the Summit, the credit card payment will be processed. Credit card charges will be listed on your statement as payment to HealthCare (HC) Conf LLC.

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Comparative Effectiveness

Summit

The FourTh NaTioNal

A Hybrid Conference & Internet

Event

See page 2

ThE lEaDiNG Forum oN ThE rolE oF ComparaTivE EFFECTivENESS rESEarCh iN hEalTh SySTEm ChaNGE aND hEalTh rEForm

November 5 – 6, 2012 Grand Hyatt • Washington, DC

Co-located with the Thir teenth annual pharmaceutical regulatory and Compliance Congresswww.pharmaCongress.com