The four service marketing myths remnants of a goods-based, manufacturing model
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Reproduced with per mission of the copyright owner. Further reprod uction prohibited without permission. The Four Service Marketing Myths: Remnants of a Goods-Based, Manufacturing Model Stephen L Vargo; Robert F Lusch Journal of Service Research : JSR; May 2004; 6, 4; ABI/INFORM Global pg. 324
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Service Marketing myths and criticism
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e Four Service Marketing Myths: Remnants of a Goods-Based, Manufacturing Modelphen L Vargo; Robert F Luschrnal of Service Research : JSR; May 2004; 6, 4; ABI/INFORM Global324
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