Leading Concerts and Venues in Viral Photography, Post Event ROI and

Sponsor Funding

Overview

•What is the fotoShout Experience?• How does it work?• Value proposition• Summary

Introduction

• Combines traditional with digital photography • Permission based marketing NOT

interruptive• Creates content and directs concert goers to

specific online destinations (landing page, website or social platform) to access pictures• Place strong calls to action, custom incentives

and post-even promotions (e-mail / image)• Trackable results and metrics

What is The fotoShout Experience?

Opportunity

• Promotional email & online destinations create new revenue for…• Artists, future concerts tickets, promoters, venues,

merchandise, digital music sales• Increase sponsor funding• Concrete attribution of value/effectiveness

• Entertains & engages concert attendees• Nurture contacts • Extend event life

Traditional Photography

• We provide everything• Design custom backgrounds and/or overlays to meet the

branding and marketing needs of each event• Photograph & hand out complimentary photos

Digital Photography

• Publish to 11 different social media sites

• Build a bridge to your website(s)• Send out branded emails • Track metrics

Digital Process

• iPad Assistant greets guest while a physical print is being created• Collects data and signature from the guests, giving

permission to post there images and receive e-mails

What We Collect

• Name• E-mail• Salutation• Address• Telephone• Fax• Authorize to publish & Signature• (export)

Uploading & Directing Traffic

• Images posted to (multiple) online destinations• Guest receive an branded e-mail from the

venue/festival/sponsor/promoter with a link to their images • Link directs audiences to online destinations • Copy, tag, download, & share• Buy!

Digital Results

• Custom incentives, strong calls to action and post-even promotions (in e-mail & online destinations)• future events, artists, merch, digital music stores or sponsor items

• Untapped revenue by optimizing what you already do• Increases reach, engagement, likes, and post clicks by an

average of 5,000%. Younger demographics increase metrics dramatically

Sponsorship

• Off put costs • More affordable (Mad Decent - $25)• Better sponsor returns

Summary / Benefits

• “The fotoShout Experience” is turnkey solution• Manage all aspects of the fotoShout photo station

• pre-event, event execution, to post event follow up

• The only permission based photography• Only solution that directs traffic to custom online destinations• Increase sponsor funding

• Measurable social engagement, traffic & return

• Data collection, nurturing & metrics/analysis• Post event ROI• Event professionals

Pricing

• Factor of:• Time• Staff members needed• # of attendees• Estimated photographs taken• Type of hard copy• Placement

Contact Information

• Michael van der Roest• 714-904-6352• Michael@vdr.com

• Doug Carraway• 714-612-2604• doug@fotoshout.com

www.fotoshout.com

Statistics UsingThe fotoShout Experience

The fotoShout® Experience Social Media Metrics – RHS® International Convention 2014Procter & Gamble Brand Launch of Always Discreet™

  The fotoShout® Experience was used by Procter & Gamble “Always” at the Red Hat Society® International Golden Gate Convention to assist in increasing brand exposure for the Procter & Gamble product launch of “Always Discreet,™ Now Available at Walmart.” fotoShout® uploaded images to the RHS® Facebook page, captured data, delivered custom e-mails, etc. with signed permission of the guests. Images were branded with the “Always”™ logo.   Facebook metrics Using fotoShout Within the “Always Discreet”™ booth1,064 RHS female members attended the convention.Majority of members and convention attendees are age 55+.Approximately 1,300 photographic prints were distributed to guests.Over 640 different names & e-mail addresses were gathered with signed permission to contact.586 different images were processed within the “Always”™ trade-show booth.

Reach - 31,108. A 5,300% increase compared to the 586 images uploaded.Post Clicks – 55,929. A 9,527% increase compared to the 586 images uploaded.Likes, Comments, & Shares – 5,285. A 900% increase compared to the 586 uploaded.Combined – Reach, Post Clicks, Likes, Comments & Shares - 92,322. A 15,727% increase compared to the 586 images posted.  On 9/11 we revisited the above statistics. Like, Comments, Share, Post clicks continue to rise. Between 9/4 and 9/11 fotoShout processed images increased the totals an additional 10% to 101,748.

Statistics – continued

The fotoShout ExperienceOverall Summary Results Using fotoShout to Increase Brand Exposure I. The number listed first in each category is the average daily results from August 1 to August 19, before the

convention began, before fotoShout was being used.II. The second number listed is the average daily results while fotoShout was being used during the convention, from

Aug 20 to Aug. 25.III. View attached Excel file “Daily Stats 8_01 to 9_04” for full details and analysis. Daily Page Engaged Users (B)325 prior to start of conference and use of fotoShout1,776 during conference fotoShout being used A 546% increase using fotoShout  Daily Total Reach (C)2,818 prior to start of conference and use of fotoShout9,190 during conference fotoShout being used A 326% increase using fotoShout

Daily Organic impressions (F)7,536 prior to start of conference and use of fotoShout 36,905 during conference fotoShout being used A 490% increase using fotoShout Daily Organic Reach of Page posts (H)2,295 prior to start of conference and use of fotoShout8,211 during conference fotoShout being used A 358% increase using fotoShout

Statistics – continued

The fotoShout ExperienceWeekly Total Impressions of your posts (J)45,731 prior to start of conference and use of fotoShout 135,285 during conference fotoShout being used A 296% increase using fotoShout Daily Organic impressions of your posts (K)6,300 prior to start of conference and use of fotoShout 34,441 during conference fotoShout being used A 547% increase using fotoShout Daily Total Consumers (L)254 prior to start of conference and use of fotoShout 1,545 during conference fotoShout being used A 608% increase using fotoShout Daily Page consumptions (M)736 prior to start of conference and use of fotoShout 14,352 during conference fotoShout being used A 1,951% increase using fotoShout Weekly Total Impressions of your posts45,731 prior to start of conference and use of fotoShout 202,535 on Aug 24 during conference fotoShout being used214,228 on Aug 25226,460 on Aug 26224,908 on Aug 27204,256 on Aug 28

Statistics – continued

The fotoShout ExperienceBelow are the reach & engagement metrics created by The fotoShout™ Experience at the US Open of Surfing for O’Neil clothing. 58 images were created during a meet and greet with the O’Neil surf team on Friday, images were published using fotoShout to both the O'Neill and O'Neill Girls Facebook sites. All images were published 1 hour & 20 minutes after the meet & greet concluded. All metrics are spectacular.O’Neil Facebook Site (36 hours after posting images)

1. Reach was 42,662 for the 58 images posted. o Percent of increase in reach is 73,551%, compared to the number of images posted.o An average of 735 people viewed each image posted. 

2. Engagement was 23,293 for the 58 images posted. o Percent of increase is 40,160%, compared to the number of images posted.o An average of 401 people engaged with each image.

O'Neil Girls Facebook Site (36 hours after posting images)

3. Reach was 11,633 for the 58 images posted. o Percent of increase in reach is 20,000%, compared to the number of images posted.

4. Engagement was 13,405 for the 58 images posted. o Percent of increase is 23,120%, compared to the number of images posted.

“Likes” were not included in engagement.Please note - Photographs that had a small reach, still had a very large engagement.  A photograph with a reach of 17, had an engagement of 335, another photo with a reach of 19 had an engagement 342, another image with a reach of 22, had an engagement of 510.  In summary all photographs had a large engagement.

Statistics – continued

The fotoShout Experience

Impressions O'Neil Facebook Site

o 330,588 Daily Total Impressions on Friday, o 120,931 on Saturday. 

O'Neil Girls Facebook Site 41,415 daily total impressions on Friday.  29,055 daily total impressions on Saturday.Daily total Reach O'Neill Facebook site on Friday 170,334 O'Neill Girls Facebook site on Friday 16,701Daily Organic Reach O'Neill Facebook Site on Friday 82,858   O'Neill Girls Facebook Site on Friday 37,131 

Facebook statistics state the average 18 to 24 year old has 509 friends.  20% of those friends comment on another users photos, 22% comment on another users posts, 26% like another user’s content.  Based on Facebook stats an average response from the guests should have been 5,904 to 7,675, A 10,100% to 11,300% Increase. But fotoShout gave O'Neil an increase over 70 thousand percent.