The focus of this presentation is on popular The focus of this presentation is on popular youth fashion trends in Japan.youth fashion trends in Japan.

This presentation has been enhanced with This presentation has been enhanced with photos, videos, and website links to excellent photos, videos, and website links to excellent sources on Japanese culture and fashion as well sources on Japanese culture and fashion as well as website links to Japanese stores, which can as website links to Japanese stores, which can be used for educational exercises.be used for educational exercises.

This presentation is appropriate for grades 6-12 This presentation is appropriate for grades 6-12 and would be most useful in geography or world and would be most useful in geography or world cultures classrooms.cultures classrooms.

Check out updates at Check out updates at http://japaneseteenfashion.mypodcast.com

Bixby Middle School Bixby Middle School Presents…Presents…

Popular Youth Popular Youth Styles in JapanStyles in Japan

By Catherine Woods By Catherine Woods and Karan Stubbs,and Karan Stubbs, World Geography World Geography

Teachers, Teachers, Bixby Middle SchoolBixby Middle School

Where is the Center of Teen Where is the Center of Teen Fashion in Japan?Fashion in Japan?

Tokyo – the youth in Tokyo set the fashion Tokyo – the youth in Tokyo set the fashion trends for all of Japan and most of Asia. trends for all of Japan and most of Asia. Many of their trendy fashions have also Many of their trendy fashions have also traveled across the Pacific to the United traveled across the Pacific to the United States.States.

Two special wards of Tokyo, Shibuya and Two special wards of Tokyo, Shibuya and Harajuku, are where two totally different Harajuku, are where two totally different styles of Japanese youth fashion begin.styles of Japanese youth fashion begin.

ShibuyaShibuya

Shibuya is one of the 23 special wards of Tokyo. Shibuya is one of the 23 special wards of Tokyo. It is also the name used to refer to the business It is also the name used to refer to the business district which surrounds Shibuya Station, one of district which surrounds Shibuya Station, one of Tokyo's busiest railway stations. Shibuya is Tokyo's busiest railway stations. Shibuya is known as one of the fashion centers of Japan, known as one of the fashion centers of Japan, particularly for young people.particularly for young people.

Shibuya 109 Building is a shopping center filled Shibuya 109 Building is a shopping center filled with many very trendy clothing boutiques. Visit with many very trendy clothing boutiques. Visit their website and check out the shops (click on their website and check out the shops (click on “shop list”): “shop list”): http://www.shibuya109.jp/

What is Kawaii?What is Kawaii?

Japan’s teen fashion industry revolves entirely Japan’s teen fashion industry revolves entirely around what Tokyo girls say is around what Tokyo girls say is kawaii kawaii (usually (usually translated as “cute”).translated as “cute”).Tokyo girls spend three times more than the Tokyo girls spend three times more than the average Japanese high-schooler on their average Japanese high-schooler on their wardrobes keeping up with what is considered wardrobes keeping up with what is considered kawaii.kawaii.Japan’s high-schoolers read, on average, at Japan’s high-schoolers read, on average, at least five fashion magazines a month to see least five fashion magazines a month to see what is kawaii.what is kawaii.To keep up with kawaii, Japanese fashion firms To keep up with kawaii, Japanese fashion firms in Shibuya hire in Shibuya hire karisuma teninkarisuma tenin (charismatic (charismatic salesgirls who are still in high school) as salesgirls who are still in high school) as salesgirls, stylists and marketers. These girls salesgirls, stylists and marketers. These girls have a knack for keeping ahead of fashion have a knack for keeping ahead of fashion trends. trends.

What is Ganguro?What is Ganguro?

Ganguro is an Ganguro is an alternative fashionalternative fashion trend of which trend of which the Shibuya and Ikebukuro districts of Tokyo are the Shibuya and Ikebukuro districts of Tokyo are the center.the center.

In ganguro fashion, a deep tan is combined with In ganguro fashion, a deep tan is combined with hair dyed in shades of orange to blonde, or a hair dyed in shades of orange to blonde, or a silver grey (“high bleached”). Eyes are lined with silver grey (“high bleached”). Eyes are lined with black ink and white concealer is used as lipstick black ink and white concealer is used as lipstick and eyeshadow. Ganguro use false eyelashes, and eyeshadow. Ganguro use false eyelashes, plastic facial gems, and pearl powder. plastic facial gems, and pearl powder.

HarajukuHarajukuHarajuku is the common name for the area around Harajuku is the common name for the area around Harajuku Station on the Yamanote Line in the Harajuku Station on the Yamanote Line in the Shibuya ward. The area is known internationally Shibuya ward. The area is known internationally for its youth style and fashion for its youth style and fashion One of the main shopping streets in this district One of the main shopping streets in this district caters to youth fashions and has many small caters to youth fashions and has many small stores selling Gothic Lolita, visual kei, rockabilly, stores selling Gothic Lolita, visual kei, rockabilly, hip-hop, and punk outfits.hip-hop, and punk outfits.Visual kei is dressing up like your favorite band.Visual kei is dressing up like your favorite band.Many youth “cosplay” or dress up in costumes and Many youth “cosplay” or dress up in costumes and act out scenes from Anime (animated cartoons). act out scenes from Anime (animated cartoons).

“Cosplaying”

Dressing “Lolita” aims to imitate the look of Victorian children

or porcelain dolls.

Check out Tokyo Eye’s episodes on the Check out Tokyo Eye’s episodes on the “Gothloli” look:“Gothloli” look:

Part I: Part I: http://www.youtube.com/watch?v=mocYr0XFRPA

Part II: Part II: http://www.youtube.com/watch?v=ochHOFAbIvQ

Teenagers hanging out at Harajuku Station on a Sunday afternoon

Harajuku and Fruits Magazine Harajuku and Fruits Magazine Shoichi Aoki began documenting street fashion in Shoichi Aoki began documenting street fashion in the Harajuku area in the mid 1990s when he the Harajuku area in the mid 1990s when he noticed a change in the way young people were noticed a change in the way young people were dressing. Rather than following European and dressing. Rather than following European and American trends, people were customizing American trends, people were customizing elements of traditional Japanese dress and elements of traditional Japanese dress and combining them with handmade, secondhand and combining them with handmade, secondhand and alternative designer fashion in an innovative 'DIY' alternative designer fashion in an innovative 'DIY' approach to dressing, often imitating characters approach to dressing, often imitating characters from their favorite mangas and bands.from their favorite mangas and bands.In 1997 Shoichi Aoki started the monthly magazine In 1997 Shoichi Aoki started the monthly magazine FRUiTS, now a cult fanzine with an international FRUiTS, now a cult fanzine with an international following, to record the freshness of fashion in following, to record the freshness of fashion in Harajuku. Harajuku.

Shoichi AokiShoichi Aoki

Visit wikiHow to learn how to dress Visit wikiHow to learn how to dress “Harajuku Style”: “Harajuku Style”: http://www.wikihow.com/Dress-Harajuku-StyleCheck out the styles of Harajuku Check out the styles of Harajuku teenagers playing to the Gwen Stefani teenagers playing to the Gwen Stefani song, “Harajuku Girls”: song, “Harajuku Girls”: http://www.youtube.com/watch?v=obQ3ClBXPWg

Other Influences from Comic Books Other Influences from Comic Books and Animated Filmsand Animated Films

Maid Cafes are inspired by Japanese video games Maid Cafes are inspired by Japanese video games where the main characters work as maids in a where the main characters work as maids in a restaurant. Hardcore gamers and anime fans, restaurant. Hardcore gamers and anime fans, known as “otaku,” or nerds, are doted upon by known as “otaku,” or nerds, are doted upon by maids who called customers “master” and would maids who called customers “master” and would even blow on food to cool it off. even blow on food to cool it off. Akihabara is a district in central Tokyo, famous for Akihabara is a district in central Tokyo, famous for its many electronics shops. In recent years, it has its many electronics shops. In recent years, it has also gained fame as a center of the gaming, manga also gained fame as a center of the gaming, manga (Japanese comic books) and animation culture (Japanese comic books) and animation culture (animated films). This area has become flooded (animated films). This area has become flooded with maid cafes.with maid cafes.

Check out Tokyo Eye’s episode on “Maid Check out Tokyo Eye’s episode on “Maid Cafes” in Akihabara: Cafes” in Akihabara: http://www.youtube.com/watch?v=VSSqJZmn3AE

Now It’s Time To Shop!Now It’s Time To Shop!

American Dollar Japanese Yen

$1 93.67

$5 468.38

$10 936.55

$100 9,378.02

$500 4683.75

Visit Yahoo Finance to find the latest exchange rate for the Japanese Yen:http://finance.yahoo.com/currency?u

Japanese Shopping SitesJapanese Shopping Sites

Shibuya 109 – Shibuya 109 – http://www.shibuya109.jp/

Narumiya International (site is Japanese Narumiya International (site is Japanese only – a great place to see how much only – a great place to see how much clothes in Japan cost and convert from clothes in Japan cost and convert from Yen to Dollar) Yen to Dollar) http://www.narumiya-net.co.jp/

Harajuku Lovers (American Company)- Harajuku Lovers (American Company)- http://www.harajukulovers.com/

Great Websites for Great Websites for Culture and FashionCulture and Fashion

Shibuya 109 Gals: Shibuya 109 Gals: http://www.shibuya109gals.com/

Japanese Streets, follow the fashion trends of Japanese Streets, follow the fashion trends of Japanese youth: Japanese youth: http://japanesestreets.com/

Japanese Lifestyle: Japanese Lifestyle: http://www.japaneselifestyle.com.au/

Harajuku Subculture and Fashion Information: Harajuku Subculture and Fashion Information: http://www.harajukustyle.net/dress_harajuku_style.html

VocabularyVocabulary

ward ward ShibuyaShibuya HarajukuHarajuku boutiqueboutique trendtrend kawaiikawaii karisuma teninkarisuma tenin cosplaycosplay mangamanga animeanime maid cafémaid café traditionaltraditional ganguroganguro

BibliographyBibliography

“ “Kwest for Kawaii.” Kate Drake. June 18, 2001. Kwest for Kawaii.” Kate Drake. June 18, 2001. http://www.time.com/time/arts/article/0,8599,131022,00.htmlhttp://www.japan-guide.com/e/e3007.htmlJapan Lifestyle: Japan Lifestyle: http://www.japaneselifestyle.com.au/tokyo/shibuya_109.htmJapanese Streets: Japanese Streets: http://japanesestreets.com/Yahoo Finance: Yahoo Finance: http://finance.yahoo.com/currency?uWikipedia: Wikipedia: http://www.wikipedia.org/

ImagesImages

http://images.google.com/imgres?imgurl=http://www.tokyosamurai.com/shop/images/hanachu02-08.jpg&imhttp://www.xandria.ca/Tokyo/harajuku.jpghttp://images.google.com/imgres?imgurl=http://mmitokyo.com/TokyoMap.gif&imgrefurl=http://mmitokyo.com/contact.htm&usg=__XPqghttp://en.wikipedia.org/wiki/Image:Map_Shibuya-ku_en.pnghttp://www.japaneselifestyle.com.au/tokyo/shibuya_109.htmhttp://www.japaneselifestyle.com.au/tokyo/shibuya_109.htmhttp://z.about.com/d/diyfashion/1/0/j/-/-/-/Harajuku12.jpghttp://www.tokyomade.com/blog/harajuku-japanese2.jpghttp://en.wikipedia.org/wiki/Image:Harajuku_girls,_Tokyo.jpghttp://cosplay.anim-e-motion.org/wp-content/uploads/2007/10/cosplay095du7.jpghttp://upload.wikimedia.org/wikipedia/commons/3/33/Gothic_lolita_takeshita_street.jpghttp://static.zooomr.com/images/536813_5e59cb3769.jpghttp://cache.kotaku.com/assets/resources/2007/01/bedmaidcafes.jpghttp://www.japanesestreets.com/media/125.jpghttp://www.kk.org/cooltools/archives/fruits2.jpghttp://www.theforeigner-japan.com/archives/200402/images/fruitbig.jpghttp://www.japoneitor.com/wp-content/uploads/2008/04/ganguro14.jpghttp://upload.wikimedia.org/wikipedia/commons/4/4b/Ganguro1.jpghttp://www.japaneselifestyle.com.au/fashion/image/Ganguro2.jpg