The Five Tasks of Strategic Management
-
Upload
zubaydatul-ulum -
Category
Documents
-
view
215 -
download
0
Transcript of The Five Tasks of Strategic Management
7/23/2019 The Five Tasks of Strategic Management
http://slidepdf.com/reader/full/the-five-tasks-of-strategic-management 1/14
MANAJEMENSTRATEGI
(Policy Statement)
1
7/23/2019 The Five Tasks of Strategic Management
http://slidepdf.com/reader/full/the-five-tasks-of-strategic-management 2/14
DEFINISI STRATEGI
• GLUECK & JAUC! RENCANA "GDISATUKAN# LUAS & TERINTEGRASI
• CRISTENSEN! P$LA%P$LAERAGAI TUJUAN SERTA KEIJAKAN
DASAR & RENCANA UTK MENCAPAITUJUAN
• ANS$FF! ATURAN UNTUK
PEMUATAN KEPUTUSAN DANPENENTUAN GARIS PED$MAN
• U"TER$E'EN! USAA PENCAPAIANTUJUAN
2
7/23/2019 The Five Tasks of Strategic Management
http://slidepdf.com/reader/full/the-five-tasks-of-strategic-management 3/14
• NEMAN & L$GAN!PERENCANAAN "G MELIAT KEDEPAN DIPADUKAN
DG K$NSEP DASARMISI PERUS*• CANDLER! PENETAPAN SASARAN &
TUJUAN JK PJG PERUSAAAN SERTAAL$KASI SD "G DIPERLUKAN
• U++EL & GALE! KEIJAKAN &KEPUTUSAN KUNCI
• $MAE! UPA"A MENGUA
KEKUATAN PEUSAAAN• T$MPS$N & STRICKLAND!DASARMEN"USUN LAJU K$MPETITIF
3
7/23/2019 The Five Tasks of Strategic Management
http://slidepdf.com/reader/full/the-five-tasks-of-strategic-management 4/14
DEFINISI STRATEGIMANAJEMEN
• GLUECK & JAUC! ARUS KEPUTUSAN& TINDAKAN "G MENGARA PDPERKEMANGAN SUATU STRATEGI "G EFEKTIF
• GLUECK! SERANGKAIAN RENCANA "GDISATUKAN#LUAS & TERINTEGRASI*
• EELEN & UNGER! KEPUTUSAN &
TINDAKAN MANAJERIAL "GDIDALAMN"A TERDAPATPEN"USUNAN RENCANA STRATEGIS*
4
7/23/2019 The Five Tasks of Strategic Management
http://slidepdf.com/reader/full/the-five-tasks-of-strategic-management 5/14
THE FIVE TASKS
OF STRATEGIC MANAGEMENT
Developing
Strategic
Vision
& business
Mission
Setting
Objectives
Crafting
a Strategy to
Achieve the
objectives
Implementing
& Eecuting
the Strategy
Evaluating
!erformance"
#evie$ing
%e$
Development"
InitiatingCorrective
Ajusments
#evise
as %eee
#evise
as %eee
Improve'
Change
as %eee
Improve'
Change
as %eee
#ecycleto tas(
)"*"+ or
as %eee
5
7/23/2019 The Five Tasks of Strategic Management
http://slidepdf.com/reader/full/the-five-tasks-of-strategic-management 6/14
PR$SES MANAJEMEN STRATEGIK
A, A%A-ISIS -I%./0%.A%
MEMO%I1O# -I%./, O#.A%ISASI 0%10/IDE%1I2I/ASI /ESEM!A1A% & 3AM4A1A%
4, A#A3 O#.A%ISASI
I%DI/A1O#5 SASA#A% & MISI O#.A%ISASI
C, 2O#M0-ASI S1#A1E.I O#.A%ISASI
MEM4E%10/ & ME%6E-E/SI S1#A1E.I
D, IM!-EME%1ASI S1#A1E.I O#.A%ISASI
1I%DA/A% ME%.EM4A%./A% S1#A1E.I D#1A3A! SE4E-0M%6A
E, EVA-0ASI S1#A1E.I
ME%E-I1I DA% ME%.EVA-0ASI
6
7/23/2019 The Five Tasks of Strategic Management
http://slidepdf.com/reader/full/the-five-tasks-of-strategic-management 7/14
STRATEGIC PR$CESS
MISI1. CRAIG & GRANT: PERNYATAAN TTG
SASARAN-SASARAN STRATEGI, TUJUAN
UTAMA & BAG. IDENTIK PERUSAHAAN2. DAVID: “WHAT IS OUR BUSINESS?
VISI
KEINGINAN!CITA-CITA PERUSAHAAN "“WHAT DO WE WANT TO BECOME
7
7/23/2019 The Five Tasks of Strategic Management
http://slidepdf.com/reader/full/the-five-tasks-of-strategic-management 8/14
•$JECTI'ES (T,-,an)
Ke.,t,/an y0 mem,n01in1an mana-eUnt,1 men0a2a31anmem.e4omani
& men0,1,2 .2e/ta/i,
•.OA-S 7Sasaran8
ANSOFF: Nilai ttt pada skala yg ingin dicapai
ANTHONY: Apa yg ingin dicapai organisasi
RAY & RICKT: !"rnyataan ttg ara# organisa
8
7/23/2019 The Five Tasks of Strategic Management
http://slidepdf.com/reader/full/the-five-tasks-of-strategic-management 9/14
Perencanaan Perush Misi & Tujuan
Lingkungan umum
Lingkungan industri& internas.
akt!r interna"
#na"isis $trategis
utama
%ariasi strategis
Pi"ihan strategis
$ & $truktur
'e(ijakan)rencana &
*e"aksanaan
Peni"aian &
*engenda"ian
#na"isis &iagn!sis
Pi"ihan
Pe"aksanaan
Menent,1an mi/i#t,-,an 4an nilai%nilai.e2,/a3aan 4an .a2a.en0am5il 1e.,t,/an,tamaMeneliti lin01,n0an &
men4ia0no/i/ 4am.a1ancaman & .el,an0
Men01a-i 4anmen4ia0no/i/1e1,atan & 1elema3an
Mem.e2tim5an01an5e25a0ai alte2nati6 &mema/ti1an 1ete.atan.ili3an /t2ate0i
Mem5an4in01an2encana#1e5i-a1an#/,m5e24aya#/t2,1t,2 & 0aya.ela1/anaan 40 /t2,1t,2
Mema/ti1an 5a37a /t2ate0i& .ela1/anaannya a1an
menca.ai t,-,anUm.an 5ali1 +
7/23/2019 The Five Tasks of Strategic Management
http://slidepdf.com/reader/full/the-five-tasks-of-strategic-management 10/14
P#$#%'%''%
P#$()'*''%
T(+('% P#$()'*''%
Un/,2%,n/,2 Mana-emenSt2ate0i/
A%''% & P#('%
K#(%('% /#$)'0%'%
M#/#$0'%3'% )$'#0
'#$%'04
M#00* )$'#0
SD & S$(3($
K#0+'3'% & '50%0)$')0
E6'(')0 *')0 & )$'#0
ANALISIS
PILIAN
PELAKSANAAN
E'ALUASI 1,
7/23/2019 The Five Tasks of Strategic Management
http://slidepdf.com/reader/full/the-five-tasks-of-strategic-management 11/14
M$DEL PERUMUSAN STRATEGI
IDENTIFIKASITUJUAN# STRATEGI&
KEIJAKAN
ANALISISLINGKUNGAN
ANALISISSUMERDA"A
PELUANG &ANCAMAN STRATEGI
UTAMA
ALTERNATIFSTRATEGI
NILAI%NILAIMANAJEMEN
TANGGUNGJAA S$SIAL
PENGAMILANKEPUTUSANSTRATEGI
TUJUAN# STRATEGI &KEIJAKAN "G TELA
DISEMPURNAKAN 11
7/23/2019 The Five Tasks of Strategic Management
http://slidepdf.com/reader/full/the-five-tasks-of-strategic-management 12/14
TUJUAN PEMASARAN
& PENJUA7AN
1. MA8.
PERTUMBUHAN
PERUSH.
2. MENYEDIAKAN
JASA & PRODUK
TERBAIK
9. PEMIMPIN PASAR
TUJUAN
PR$FITAILITAS
8* MA9*KEUNTUNGAN
:* MA9*
DE'IDEN
;* STAILITAS
KEUANGAN
12
7/23/2019 The Five Tasks of Strategic Management
http://slidepdf.com/reader/full/the-five-tasks-of-strategic-management 13/14
TUJUANEFISIENSI!
PERUSAAAN "G EFISIEN &
PEMIMPIN INDUSTRI
TUJUAN
TG*J S$SIAL
8*PERUS "G
ERTG*J* S$SIAL
:* MELA"ANI MAS"*
1090A%
304, D. /A#6A:A%
), IM4A-A%
& MA%2AA1*,1EM!A1 /E#9A
6. A/#A4
+, MEM0AS/A%
/A#6A:A%
13
7/23/2019 The Five Tasks of Strategic Management
http://slidepdf.com/reader/full/the-five-tasks-of-strategic-management 14/14
• INDOESKRIM MEIJI: MEMILIKI
GIZI TINGGI & MAKANAN
ALTERNATIF YG
BERVITAMINAMAN BG ANAK-ANAK
• AUDI A.4 2.6 V6 TIPTRONIC:
KEPUASAN DINAMIKA SPORTIF
• PIZZA HUT : MENJUAL SUASANA &
KELEZATAN PIZZA
• PT. TELKOM: WORLD CLASS
OPERATOR
14