The Five Pitfalls That Hold Blogs Back
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By Mike Essex @Koozai_Mike THE FIVE PITFALLS THAT HOLD BLOGS BACK
Transcript of The Five Pitfalls That Hold Blogs Back
By Mike Essex@Koozai_Mike
THE FIVE PITFALLSTHAT HOLD BLOGS BACK
Frequency
Good content is
really expensive…
And takes a
big team…
Which makes it easy
to have a lot of waste.
WE C
EDULE BY
SCH
UT OUR BLOG1 3RD/
Identify the team members that can
write
Research the other
content in your
industry
Create a list of possible
topics
Create guidelines
for your blog
Proof and improve content
Check the results with
Google Analytics
THE PROCESS
Traffic increased
Social Shares
increased
Rankings increased
Comments increased
Leads & sales
increased
THE RESULTS
Bad Content
THE PROBLEM WITHOLD CONTENT
Outdated
Irrelevant
Not as well written
Possible broken links and 404 errors
May not be as commercially driven
Follows old SEO best practice
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Export CSV of entire
blog
Import MajesticSEO
link data
Import Analytics
data
Filter to identify low quality posts
Keep pages with good
links / traffic
Redirect or expand others
THE PROCESS
No SEO Penalty
Readers didn’t notice
(that’s a good thing)
Some 404 errors in WMT that
were quickly fixed
Traffic rose by 10%
Conversions increased
THE RESULTS
Responsive
The more devices you can reach
the larger your audience.
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You can even get our blog
delivered to Kindles.
WHAT NEEDS TO BE RESPONSIVE?
All page templates /
navigation
Images
Videos
Slides
Contact options
Social sharing buttons
Use Analytics to determine
devices used
Create a site template
that works on these devices
Test it on a separate location
Identify pieces that
aren’t responsive
Refine the site until it works on
core devices
Launch and get feedback
THE PROCESS
Traffic from mobiles
went up by 74.6%
Conversions from
mobiles/ tablets went up by 213%
Traffic from tablets went
up by 3,019%
THE RESULTS
Legal Issues
You can steal images without
even doing it on purpose.
Fines can range from
£500 - £10,000+.
IMAGES THAT COULDGET YOU IN TROUBLE
Images from
User generated
content
Stock photos
if not credited
Copyrighted characters / properties
Creative Commons images
Memes
It has never been easier
for people to catch you.
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900BLOG POSTS
Run Screaming
Frog on blog
Check which pages have
credited images
Find credits for images
without sources
Update images without credit
Find new images for those you
can’t credit
Create policy for future images
THE PROCESS
Peace of mind over
old content
Blog posts got more images
Team got clearer
guidance on where to find
images
THE RESULTS
Conversions
REASONS FOR HAVINGA BLOG
SEO benefits
To educate customers
To build a brand
To sell more products
To grow a mailing list
To build a community
If you want people to complete
an action, then tell them.
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Identify your target market
Research the content they
like
Create content that appeals to
them
Add calls to action on
your content
Promote it on the sites they read
Track it and write more
of what works
THE PROCESS
6,500 whitepaper downloads
15,800 Social Media
followers
8,000 opted-in email
addresses
Year on year traffic
increased by 72.89%
Annual ROI from blog channels
increased by 201%
THE RESULTS
LOADS MORE FREETIPS AND ADVICE
FREEWhitepaper
http://kooz.ai/Content-Whitepaper
REFERENCEShttp://en.wikipedia.org/wiki/List_of_Game_Boy_Advance_games
http://www.bigstockphoto.com/image-5555848/stock-photo-cartoon-crowd%2C-hole
http://www.bigstockphoto.com/image-48135941/stock-photo-international-motor-show-autoexotica-2013
http://www.bigstockphoto.com/image-42271948/stock-photo-electronic-waste
http://www.bigstockphoto.com/image-22720367/stock-photo-cartoon-crowd%2C-gun
http://www.bigstockphoto.com/image-8541196/stock-photo-cartoon-crowd%2C-square-grid
http://www.bigstockphoto.com/image-6623826/stock-photo-cartoon-crowd%2C-shield-ring
http://www.bigstockphoto.com/image-54259598/stock-photo-stolen-piece-of-art
http://www.bigstockphoto.com/image-49623251/stock-photo-fifty-pounds-sterling-an-coin-stack-uk-currency-macro
http://www.bigstockphoto.com/image-5555836/stock-photo-cartoon-crowd%2C-end-of-the-road
