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a ff o r d a b l e U . S .

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S t y l e C r u s t w i t h t h e

a u t h e n t i c i t y o f a h a n d -

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p i z z e r i a c r u s t .

Neapolitan-Style Pizza Crust

The Popularity of CrustsAmerica’s Top Pizza Trends

• Top 3 most popular crust attributes • Crispy, Chewy/Doughy, Blackened/Charred …Neapolitan & Lavosh

• 46% of consumers said that a truly great pizza starts with having a truly great crust.

• Trend report: Americans are eating pizza, and a lot of it, SmartBlog, 12/2014

• Twenty-one percent of the 2013 Pizza Week Survey responders chose Neapolitan as their favorite pizza, second only to New York-style thin crust … thinner crusts are IN!

• 30% of consumers were interested in wood-fired or coal-fired pizzas, speaking to the growing popularity of authentic, Neapolitan-style pizza.

• Trend report: Americans are eating pizza, and a lot of it, SmartBlog, 12/2014

• Three of the top Five Most Popular Types of Pizza have thin-ner crusts• “2013 Pizza Week Survey Results Are Live!” Zagat.com, 9/2013

• The trending of Thick and Thin Crust Pizzas via Google Trends • A comparison of, 2005 to the present

• Consumer Web Searches For Thinner Crusts are far and above those seen for Thick Crust Pizza showing support for the popularity of thinner pizza Crusts.

Neapolitan-Sytle Pizza Crust is IN!

• Preparation• “style is important: … 77% say crust texture is highly important”

• Importance of • high-quality ingredients (crust, sauce & toppings), convenience and

flexibility from the consumer’s perspective …. “raise the profile of the thinner, lighter Neapolitan-style pizza crusts.”

• The Industry • must keep up with the “better-for-you” movement …”better beer,

better burger and now, better pizza” • “Pizza Preferences”, Prepared Foods, On the

National Menu, 5/2014

• The ‘better pizza’ IS thinner crusts and they are becoming booming business!

• Rick Hynum, The 2014 Pizza Power, PMQ, Pizza Magazine

• Even in the heart of deep-dish country, thin crust is gaining popularity. • This cracker-like pizza is less about the toppings and more about the dough-

fresh and simple. • “Dough Doctor Tom Lehmann explores Chicago

thick and thin crusts,” Pizza Today, 11/2014

• Consumers are placing emphasis on pizza quality through hand-tossed, artisan preparations and differentiated crust offerings

• “The Evolving Pizza Landscape”, Deanna Jordan, Technomics, 3/2014

The Popularity of Crusts

Base: Approximately 1,100 consumers aged 18+

Respondents indicated their opinion on a scale from 1–6 where 1 = not important at

all and 6 = extremely important

Source: Technomic, Inc., The Pizza Consumer Trend

Report (2014)Cited From: The Evolving Pizza Landscape, Deanna

Jordan, 3/2014

Please indicate how important or unimportant the following factors are in creating a good pizza. (Top two box = important

and extremely important)

Crust- texture, consistency and flavor- are just as important to consumers as cheese flavor, the richness of the sauce, and rates just below the availability of fresh toppings according to Technomics, 2014.

Kronos’ offers anew crust that fulfills the demands seen above.

It’s About the Crusts

Fast Casual concepts all center around authentic Neapolitan-Style Crust

The Popularity of Neapolitan-Style Pizza

The retail frozen pizza category is also moving toward Neapolitan-Style Crust

Neapolitan-Style Pizza Crust

Kronos, as an industry leader, has established the gold standard of

Neapolitan-Style Crusts

• We’ve pioneered the U.S. manufacturing of Neapolitan-Style Crusts• Kronos is the only U.S. manufacturer

• We offer an affordable and authentic option • Producing it stateside eliminates expensive importing• Large-scale production allows higher efficiencies • Maintains “hand stretched,” hand-made appearance • Slightly different shapes of crusts packed in every case

• A Convenient Tradition• Individually quick frozen

• Locks in flavor• Quick and easy to use one

crust at a time• Ideal for customized toppings

• Maintains bubbly hand-made appearance

Neapolitan-Style Specifics

• Authentic Appearance

• Thick rim for that undeniable “hand stretched” look

• Random bubbling and additional toast points are indicative of a wood-fired pizza• Three slightly different shapes packed in every

case

• Traditional Flavor• Simple, premium ingredients yield full flavor • Ideally created to hold upscale ingredients well

• Prosciutto, Roasted Asparagus, Baby Portobello Mushrooms, Parmesan

• Bite • Crispy on the outside• The airy nature of the inside yields a semi-crisp bite

• Preparation • Toppings

• Easy to customize • Top from frozen or thawed stated

• Baking• Par baked and formulated for end-user to heat at high

oven temperatures for short bake times to simulate the traditional wood-fired cooking method

Perfecting large-scale production while maintaining the traditional, Kronos’ Neapolitan-Style Crust guarantees

The Menu:• Traditional Neapolitan Pizza topped with crushed tomatoes,

Mozzarella and fresh basil.• Roasted Asparagus Pizza with caramelized onions, sun-dried

tomatoes and baby Portabella mushrooms. • Crushed tomato base with prosciutto, shaved parmesan and

arugula.

Neapolitan-Style Pizza Crust

Preparation:Our Crust is par baked and can be topped from either a frozen or thawed state. Preheat Conventional Oven to 400° F or 375 ° F for Convection Ovens. Position an oven rack in the bottom third of the oven. Create pizzas by topping with a variety of high quality toppings. Simply place the topped crust directly on the rack to bake. For lighter toppings bake at 400 °F, Conventional Oven for 10-12 minutes and for heavier toppings bake at 375 °F, Conventional Oven for 15-17 minutes.

Neapolitan-Style Pizza Crust

ITEM # 002370

SEC/GTIN # 100 77589 40370 3FOB Chicago

Pricing: $8.42/ Master Case

$0.94/Crust Neapolitan-Style Pizza Crust

Individual Crust Weight

11.3 oz. (320 g)

Crust Dimensions 14” x 13”

Serving Size 1 slice (1.4 oz.)

Crusts Per Master Case

9

Master Case Net Weight

6.3 lbs.

Master Case Gross Weight

8 lbs.

Master Case Dimensions

14.8125” x 13.1875” x 8.375”

TI x HI 9 x 8

Case Cube .95

STORAGE: FrozenSHELF LIFE:

Frozen: 6 MonthsRefrigerated: 14

Days (40°F)Ambient: 7 Days (70°F)

CLAIMS: KosherINGREDIENTS: WHEAT FLOUR ENRICHED (NIACIN, REDUCED IRON, THIAMIIN MONONITRATE, RIBOFLAVIN, FOLIC ACID) MALTED BARLEY FLOUR, WATER, SOYBEAN OIL, YEAST, SUGAR, OLIVE OIL, DOUGH CONDITIONER (WHEAT FLOUR, L-CYSTEINE, CULTURED WHEAT SPONGE), SALT, BAKING POWDER (SODIUM ACID PYROPHOSPHATE, SODIUM BICARBONATE, CORN STARCH, MONOCALCIUM PHOSPHATE).CONTAINS WHEAT.

Neapolitan Style Crust Product Specifications