The Firm Media - Case Studies

THE FIRM MEDIA Prepared by:

Matt Carmichael | Director of Marketing

Jason Schlosky | Marketing Manager

Charles Anderson IV | Brand Advocate / Copywriter

the firm media case studies

CASE STUDY: When FreakNight Festival emerged in the mid-90s, it existed solely on traditional marketing and word of mouth.

With the turn of the Century came the introduction of digital marketing, and that’s where The Firm Media comes in.

When presented with the name “FreakNight Festival,” our digital media team was tasked with constructing a

unique online persona with only a handful of pre-existing ideas to utilize. The ultimate goal was to personify the

“FreakNight Festival” brand.

The Firm Media set out to create an overarching theme through visual storytelling that was representative of the

appropriate tone of voice of this brand extension. From here, the design team at The Firm collaborated with the

marketing team to identify the characteristics of FreakNight as its own brand entity. The imagery illustrated a

haunted carnival look, which needed to echo the intended voice and tone. The next step was to attribute

emotional characteristics to personify this design. The Firm Media was tasked to create the living embodiment of

this Festival through appropriating the proper tone and voice throughout the editorial, social, and advertising

content creation.

THE BRIEF:

Deliver a comprehensive digital marketing strategy to increase engagement, brand awareness, and conversions.

THE DETAILS: With the limited time horizon, The Firm Media created an integrated marketing strategy that combined social

engagement, content creation and syndication, social contests, and creative design to encourage brand

awareness, build brand resonance and ultimately drive revenue.

THE RESULTS: With less than two months until the event, The Firm Media crafted a compelling multi-platform content strategy,

across both web and social, in conjunction with digital advertising, which ultimately drove engagement and

revenue.

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INTEGRATED DIGITAL MARKETING CLIENT: USC EVENTS - FREAKNIGHT

SERVICES:

• Digital Marketing Strategy

• Social Media Management

• Digital Advertising

THE FIRM MEDIATHE FIRM MEDIA

THROUGH THIS INTEGRATED MARKETING APPROACH, THE FIRM MEDIA WAS ABLE TO

ATTRIBUTE 28% OF THE TOTAL REVENUE DIRECTLY TO THIS DIGITAL MARKETING

CAMPAIGN

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DIGITAL ADVERTISING ROI

2,516% Return on Digital Advertising

Investment from Tracked Conversions.

SOCIAL MEDIA MARKETING

74% increase in engagement from previous year

WEBSITE ENGAGEMENT

Drove traffic to website through content

strategy, and social syndication leading to over

500,000 page views.

THE FIRM MEDIA

CASE STUDY: Discover a paradise where digital meets nature. Nestled in one of the world’s most elite natural venues; The Gorge

Amphitheatre. Paradiso transcends the conventional festival experience by incorporating awe-inspiring theatrical

performers, full size amusement park rides, trampoline acrobats, breathtaking art installations, and so much more.

Take a spin on our larger-than-life rides that span the vast terrain, relax with your friends in the grassy meadow,

and encounter an array of fantastic creatures, all to the soundtrack of some of the best acts electronic music has

to offer.

THE BRIEF:

Paradiso is a another impressive example of what is achievable with access to The Firm Media’s full-

encompassing suite of services. From concept of design, tone, and theme, to social media management, digital

advertising, and more; The Firm Media’s fully comprehensible suite of services has no limits of what it can

accomplish. Paradiso is one of North America’s largest two-day and two-night destination festivals, incorporating

on-site camping and boasting an attendance of 25,000+ per day.

THE RESULTS: Through an integrated branding and marketing approach, The Firm Media was able to capitalize on strategic

objectives from social reach, engagement and growth, to non-brand referral traffic, surpassing key performance

metrics such as:

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THE FIRM MEDIA

SOCIAL MEDIA MANAGEMENT CLIENT: USC EVENTS / LIVE NATION - PARADISO

SERVICES:

• Digital Marketing



SOCIAL GROWTH & REACH

While total reach dropped due to Facebook’s

algorithmic change, a refocus in quality

copywriting and visually stimulating imagery

led to an increase in organic reach over paid

reach on a per-post basis year over year.

IMPACT:

One key way to validate brand messaging as being impactful is often through the tracking of

page metrics. These metrics, while often the only reliable validation, generally only represent a

quantitative approach.

Tasked with a key objective to convey health and safety messages, The Firm Media created

original content to be syndicated across a variety of mediums. This resulted in a high

percentage of “message” resonation, which was communicated to our Live Event On-Site

Colleagues by patrons and staff of our client.

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THE FIRM MEDIA

CASE STUDY: Life In Color, is a production and promotions company that stages more than 200 concerts annually in the United

States and Internationally. From a small college event to a world-renowned live concert, Life In Color transports

fans into the ultimate mind-blowing, head-bumping, and heart-pumping experience! Featuring the world’s biggest

DJ’s, soaring aerial acts, stilt walkers, contortionists, and fire shows…leading up to the ever so famous PAINT

BLAST!

THE BRIEF: Life In Color faces strong competition in a growing landscape of competitive music festivals. Life in Color

differentiates itself from its competitors by offering a unique festival experience unlike any other and by utilizing

their marketing partners’ expertise on this Global brand tour.

THE RESULT:

The Firm Media was able to capitalize on the momentum of

this global brand and execute a targeted cross-network

campaign which led to an amazing 1,308% return on

investment from Life in Color’s advertising spend. This high-

yielding result from converted revenue was due in large part to

a combination of captivating visual imagery, creative ad copy,

and excellent market segmentation and targeting.

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DIGITAL ADVERTISING CLIENT: LIFE IN COLOR / SFX

SERVICES:


• Copywriting

• Market Segmentation

THE FIRM MEDIA

CASE STUDY: Das Energi is Salt Lake City’s largest, annual dance music festival with an average attendance of 7,500 dancing

music aficionados per-day. This indoor/outdoor festival features multiple music stages with full concert production

including pyro cannons, world class artists, LED walls, live performers, a vendor village, and much, much more.

The electrostatic energi of this festival radiates throughout the city and The Firm Media is thrilled to be part of it.

THE BRIEF: Das Energi is another example of the benefits of long-term/consistent marketing and branding efforts. The Firm

Media offers full social, web and design services for V2 Presents, with 5+ years of longstanding business. This

long-term approach has resulted in the maturation of what was once a small brand name, Das Energi Festival, into

Utah’s largest multi-day dance music festival.

THE RESULTS: Through an integrated branding and marketing approach, The Firm Media was able to capitalize on strategic

objectives from social reach and growth, to non-brand referral traffic, page views and unique visitors, which has

increased consistently year over year.

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THE FIRM MEDIA

SOCIAL GROWTH SOCIAL REACH UNIQUE WEB VISITORS

DIGITAL MARKETING CLIENT: V2 PRESENTS / DAS ENERGI

SERVICES:




CASE STUDY: Insomniac produces some of the most innovative, immersive music festivals and events in the world. Enhanced by

state-of-the-art lighting, pyrotechnics and sound design, large-scale art installations, theatrical performers and

next-generation special effects, these events captivate the senses and inspire a unique level of fan interaction. The

quality of the experience is the company’s top priority.

THE BRIEF: Insomniac events was utilizing the Firm Graphics for the majority of all digital and print collateral required for their

events. Upon an internal analysis of their existing social channels, the Firm Media identified an under utilization and

brand fragmentation that needed to be addressed.

The Firm Media proceeded to activate their master brand channel as the central hub of the wheel supporting all

the differing brand segments. Thus, a content strategy was developed, approved, and deployed which treated the

individual channels as independent extensions of the overarching master brand with a surgical focus on the

specific channel offerings. Through this strategic approach, The Firm Media was able provide increases in

engagement and fan growth across all channels year over year.

THE RESULTS:

Through creative and compelling copywriting, visually stimulating

imagery and individualized tones per brand channel, The Firm

Media was able to increase monthly active users from 200% to

300% across all brand segments year over year.

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THE FIRM MEDIA

DIGITAL MARKETING CLIENT: INSOMNIAC / EDC

SERVICES:




CASE STUDY: Global Dance, AEG Live, and Live Nation team up together to provide the Global Dance brand extension of

Decadence NYE. This event is one of America’s Largest New Year’s Two-Night Dance Celebration with an

estimated 20,000+ person attendance each night.

THE BRIEF: Global Dance is a great example of what is achievable when The Firm Media can deliver our full-encompassing

suite of services. From concept of design, tone, and theme, to web development, content strategy, Social Media

Management, and digital advertising.

THE RESULTS: Full design, branding, and marketing from inception of this brand extension. This integrative approach to event

branding and marketing allows The Firm Media to execute on strategic objectives in the most fluid and expedited

fashion. In the 2016 edition of Decadence NYE we were able to achieve these exception results:

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DIGITAL MARKETING CLIENT: GLOBAL DANCE, AEG, LIVE

NATION / DECADENCE

SERVICES:




THE FIRM MEDIA

SOCIAL GROWTH ADVERTISING ROI REPUTATION MANAGEMENT

The Firm Media ran a full suite of tools

and staff to ensure consumer inquiries and concerns were addressed in the

highest level of empathetic

professionalism.

The Firm Media’s community

management team led an average

response time of 95% within two hour during peak time leading up to the

event.

CASE STUDY: The Firm Media loves to be on the ground floor when a new product, service, or even an entire business is

launched. The go-to-market strategy on the Irrupt launch took some creativity regarding the social, email

marketing, SEO and digital advertising deployment. The main mission of Irrupt is to “change the game” regarding

sound products for producers and remixers. This game-changing mission required The Firm Media to think and

speak in an entirely new way on how these products were served and how inbound traffic was acquired.

THE BRIEF: IRRUPT – Sounds not samples

IRRUPT creative sound elements are designed to inspire you and your productions. Embracing exploration,

evolution, and uncharted sonic landscapes. Designed sounds that never settle for the formulaic, routine or typical.

• Channel Inspiration

• Push Limits and Innovate

• Make Something Extraordinary

THE RESULTS:

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THE FIRM MEDIA

GO-TO-MARKET STRATEGY CLIENT: IRRUPT AUDIO

SERVICES:




WEB SOCIAL EMAIL MARKETING

CASE STUDY: First Gear Skid School (Denver, CO). A pioneer in defensive driving education, offering classes to drivers of any skill

level, background and profession. With an innovative platform coupling both safety-based curriculum and

experiential training, First Gear Skid School offers its students’ a combination of theoretical information and

practical experience. Their training services deliver skills and knowledge to drivers at all levels of experience, with

the application of an international system known as SKIDCAR™ and a safety-based curriculum to teach skid

control and driver safety all year round!

THE BRIEF:

First Gear Skid School partnered with The Firm Media to advance their brand presence through digital advertising

and a social media consultation. After speaking with the client, The Firm Media set out to uncover various market

segments through social advertising. We utilized a variant testing that covered specific demographics,

psychographics, and interests in a geographical radius.

THE RESULTS: Once the market segments were identified, The Firm Media

developed a visual and copy strategy. Upon deployment of this

advertising campaign, The Firm Media identified a strong

segment that was compounded with a geographical weather

pattern. This real-time advertising adjustment increased brand

response and web traffic by 1000% and unique user visits to

97%, ultimately driving conversions and first-time enrollments..

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THE FIRM MEDIA

DIGITAL ADVERTISING & CONSULTATION CLIENT: FIRST GEAR SKID SCHOOL

SERVICES:


• Consultation

• Growth Strategy

The Firm Media - Case Studies

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