The Financial Services and Insurance Industries’ trusted ... · The Financial Services and...

TRANSUNION ADFUEL Audience Buying GuideThe Financial Services and Insurance Industries’ trusted source for consumer and small business audiences

Q4, 2015

TU AdfuelSM —Make the Right Impressionsm

TransUnion AdFuel powers your digital media campaigns with highly qualified audiences in-market for financial services, insurance and small business products. Find our audiences across the online advertising ecosystem on the industry’s leading publishers and platforms.

© 2015 TransUnion LLC All Rights Reserved

No part of this publication may be reproduced or distributed in any form or by any means, electronic or otherwise, now known or hereafter developed, including, but not limited to, the Internet, without the explicit prior written consent from TransUnion LLC.

Requests for permission to reproduce or distribute any part of, or all of, this publication should be mailed to:

Law DepartmentTransUnion555 West AdamsChicago, Illinois 60661

The “TU” logo, TransUnion, and other trademarks, service marks, and logos (the “Trademarks”) used in this publication are registered or unregistered Trademarks of TransUnion LLC, TransUnion Digital LLC, or their respective owners. Trademarks may not be used for any purpose whatsoever without the express written permission of the Trademark owner.

www.transunion.com

TU AdFuel audiences leverage TransUnion data, delivering actionable data and insights to financial services and insurance organizations. Our data helps organizations identify new opportunities and assess risk.

We see information not for what it is, but for what it can help people achieve.

Achieve great things with

TransUnion.

Find The Right Audience

5 ABOUT TRANSUNION 8 The TU AdFuel Difference 9 Audience Overview 10 Consumer and Small Business Targeting

12 CONSUMER FINANCE16 TU AdFuelSM —

Make the Right ImpressionSM

18 Credit Tiers and Demographics20 Credit Card24 Insurance28 Mortgage32 Auto

37 SMALL BUSINESS44 Prospecting46 Small Business Identification for Cross-Sell48 Digital Marketing Optimization

51 HOW TO ACCESS TU ADFUEL AUDIENCES52 Adobe Audience Manager54 eXelate56 Facebook58 Google AdWords/DoubleClick Bid Manager60 Oracle Data Cloud62 Twitter

©TransUnion LLC All Rights ReservedTransUnion AdFuel Audience Buying Guide2 3

About TransUnion

About TransUnion

8 The TU AdFuel Difference

9 Audience Overview

10 Consumer and Small Business Targeting

TransUnion AdFuel Audience Buying Guide4 5©TransUnion LLC All Rights Reserved

TransUnion’s numbers speak for themselvesWith both nationwide consumer credit data and comprehensive, diverse public records data, we can better predict behaviors and assess risk for our customers.

230 Million Credit ProfilesTransUnion maintains credit profiles for 230 million U.S. consumers

65,000 BusinessesWe have a global customer base of over 65,000 businesses

90,000 Data SourcesOur 90,000 data sources include financial institutions, private databases and public records

200+ Data Scientists Our resources include more than 200 data scientists in 25 centers distributed globally

3.6 Billion Updates Per MonthData stays current with 3.6 billion updates per month

30 Months, 20 Addresses EachUp to 30 months of historical data and 20 addresses per consumer account delivers longitudinal financial history of consumers

TransUnion consumer research

Join top companies who have already discovered the benefits of working with TransUnion

5 of the top 5

Credit Card Issuers

5 of the top 5

Wireless Providers

14 of the top 15

Insurance Carriers

25 of the top 25

Auto Lenders

9 of the top 10

Banks


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Audience Overview

Consumer Finance

Credit Tiers and Demographics, Credit Card, Insurance, Mortgage, and Auto

Small Business

Industry-specific examples for how to create an ideal audience

Access Audiences

Step-by-step guide for finding these audiences across the digital advertising ecosystem

The TU AdFuel Difference

Precision Targeting

TU AdFuel provides consumer and small business data from over 90,000 primary data sources, delivering precision reach for improved campaign performance.

Using our patent-pending offline-to-online matching technology, you can be more confident that when ad impressions are served to TU AdFuel audiences, real consumers and small businesses will view them.

These audiences reach consumers and small businesses that are more likely to meet your financial and insurance related targeting criteria, helping drive increased performance for your campaigns.


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Our consumer finance audiences target consumers who are likely to act on a given promotion across categories such as credit card, insurance, mortgage and auto.

TU AdFuel audiences are based on actual financial information on nearly every market-active consumer in the country. Aggregated and depersonalized, our methodology uses ZIP+4 micro-geographies to achieve a high level of targeting effectiveness while maintaining regulatory compliance.

consumer & Small Business Targeting

Consumer Audiences

We bring together TransUnion consumer data with firmographics to enable targeting of over 32 million small business decision makers—like owners and executives.

consumer & Small Business Targeting

Small Business Audiences


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Consumer FinanceAccording to eMarketer, the Financial Services industry will spend $3.7 billion on U.S. display advertising in 2015.* With much of this spend focused on products like credit cards, insurance, mortgages and auto, finding consumers who are likely to respond to a given product or promotion is key to driving performance.

When financial services campaigns target consumers that are unlikely to act, impressions are wasted. By targeting consumers based on their likelihood to meet a financial institution’s ideal consumer profile, impressions are focused where they can have the most impact, driving higher campaign ROI and greater consumer satisfaction.

* eMarketer, U.S. Ad Spending Q4, 2014 Complete Forecast

Consumer Finance

15 Consumer Finance

16 TU AdFuelSM —

Make the Right ImpressionSM

18 Credit Tiers and Demographics

20 Credit Card

24 Insurance

28 Mortgage

32 Auto

©TransUnion LLC All Rights Reserved 13

Consumer finance

QualityTransUnion’s data is based on primary sources of information for consumer finance - not panels, surveys or online behavior.

ReachTU AdFuel audiences reach more than 110 million market-active, online adults in the U.S.* with data derived from over 90,000 primary data sources.

RecencyTransUnion data is updated 3.6 billion times per month to make available the most up-to-date information possible. Access highly qualified consumer audiences based on current, aggregated data.

ComplianceAs a Consumer Reporting Agency (CRA), we are subject to rigorous oversight and regulation. TU AdFuel audiences are aggregated and depersonalized.

*Oracle Data Cloud, July 2015

TransUnion AdFuel Audience Buying Guide14 ©TransUnion LLC All Rights Reserved 15

TU AdFuelSM —Make The Right ImpressionSM

Our audiences help you identify consumers who are most likely to respond to a given product or promotion. The key to precision targeting consumer finance audiences is to ensure that the data being used is derived from primary sources and linked to online users with a high degree of confidence.

Consumer Finance

Behavior Demographics

Precision Targeting

Identify consumers who are most likely to act on a product or promotion

Suppress consumers who are unlikely to act on a product or promotion to avoid wasting marketing dollars


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Credit Tiers & Demographics

Aggregated Credit Tiers, Age, Estimated Income, and Gender

Income and credit tiers are two primary determinants of consumer likelihood to act on financial products and promotions such as a credit card, insurance, mortgage and auto. TU AdFuel has developed a privacy-friendly and compliant solution for identifying consumers likely to meet certain income and credit-related criteria. Using aggregated income and credit targeting helps minimize impressions that are otherwise wasted on consumers unlikely to act on an advertiser’s offer, increasing the likelihood of meeting campaign objectives.

Age and gender are two of the most commonly used demographics to classify online users into an ideal audience. Our gender data identifies approximately 94% of our consumer population as female or male.* Our age data identifies adult consumers 18 and over for approximately 80% of our consumer population.*

* TransUnion consumer research

TU AdFuel Audiences

Credit Tiers & Demographics

Average Aggregated Credit Tiers

Measures average aggregated credit score of consumers, based on credit scores averaged across a geographical area (ZIP+4)

� Sub Prime – 1st Quartile � Sub Prime to Near Prime – 2nd Quartile � Near Prime to Prime – 3rd Quartile � Prime to Super Prime – 4th Quartile

Age

Consumer age in ranges � 18 – 24 � 25 – 34 � 35 – 44 � 45 – 54

� 55 – 64 � 65 – 74 � 75+

Estimated Income

Measures average estimated household income ranges of consumers in a geographical area (ZIP+4)

� Less than $50,000 � $50,000 – $74,999 � $75,000 – $99,999 � $100,000 – $124,999

� $125,000 – $149,999 � $150,000 – $174,999 � $175,000 - $199,999 � $200,000+

Gender

� Female � Male � Unknown


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Credit Card

Credit card account acquisition is fiercely competitive. In the U.S. alone, more than $659 billion in outstanding credit card balances were reported for 2014. In 2015, over 100 million new credit card accounts are forecast to be issued in the U.S. Approximately 35% of new cards are issued to consumers with sub prime and near prime credit risk.*

When targeting for new cardholder acquisitions, consider which risk tiers best fit your target profile.

* TransUnion consumer research

In 2015 Over 100 million new credit card accounts are forecast to be issued in the U.S.

Precisely target this audience with TU AdFuel.


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TU AdFuel Audiences

Credit CardLikelihood of Applying for a New Credit Card

Measures average of consumer’s likelihood to apply for a credit card

Likelihood to Respond to a New Credit Card Offer

Indicates if average total revolving balances are increasing or declining

Seasonality of Spend

Measures average total activity low to high by quarter as a percentage of last 12 month spend

Available Balance

Measures average available balance of all credit cards

Prepayments

Average loan prepayments in last 12 months, total amount prepaid and average number of prepayments

Retail Credit Card Account Balance

Measures average total retail account balance

Retail Credit Card Utilization

Measures average current utilization for all retail credit accounts

New Accounts Opened

Measures average number of new consumer credit accounts opened in the last 12 months

targeting in Practice

Credit Card

Objective

Acquire new, prime to super prime card customers.

Ideal Audience

Consumers who are more likely to apply for a new credit card and who fall within an income range appropriate to a credit product.

TU AdFuel Audiences

Average Aggregated Credit Tiers: Select prime and super prime consumers (4th quartile).

Estimated Income: Set an income range appropriate to the product (e.g., $75,000–$99,999).

Likelihood of Applying for a New Credit Card: Select this audience (3rd and 4th quartiles) to include consumers who are most likely to apply for a new card.


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Insurance

With 71% of consumers shopping online, obtaining an average of 2.7 quotes*, insurance carriers are increasingly dependent on display advertising to support their overall marketing efforts. It’s imperative to keep conversion rates high and acquisition costs low.

With TransUnion’s insurance audiences, carriers can expand campaign reach beyond existing customers to find new prospects based on insurance risk, loyalty, and likelihood to be in-market for insurance products.

*comScore 2013 & 2014 Online Auto Insurance Shopping Report Source: comScore 2014 & 2014 Online Auto Insurance Shopping Report

71% Of consumers shopping for insurance shop online.

Take advantage of this trend by targeting this audience with TU AdFuel.


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TU AdFuel Audiences

Insurance

Autos – Average Aggregated Insurance Risk Tiers

Measures average auto insurance score of consumers, based on aggregated auto insurance scores averaged across a geographical area

Property – Average Aggregated Insurance Risk Tiers

Measures average property insurance score of consumers, based on aggregated property insurance scores averaged across a geographical area

Insurance Shopping Indicators

Measures average amount of insurance shopping activity in the last 3, 6, 9, 12, 18 and 24 months

Average Insurance Loyalty Tiers

Measures average likelihood of consumers to continue a life insurance policy for at least 3 years based on aggregated life insurance persistency scores across a geographical area

Objective

Acquire new property and casualty insurance customers.

Ideal Audience

Consumers who have recently moved and have been shopping for insurance are more likely to purchase new property and casualty insurance.* Additionally, the ideal target audience would fall within a specific aggregated credit tier and hold a low property risk score.

TU AdFuel Audiences

Property – Average Aggregated Insurance Risk Tiers: Select consumers with the least amount of risk (4th and 5th quartiles).

Insurance Shopping Indicators: Select 9 month indicator and highest activity (4th and 5th quartiles) to target consumers most likely to be shopping for an annual policy in the next three months.

Average Tenure at Current Address: Select consumers who have been at an address for the least amount of time, indicating a recent move (1st

quartile).

Targeting in Practice

Property Insurance

*TransUnion consumer credit database


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Mortgage

Nearly 5 million new mortgages are issued each year in the U.S. with the vast majority going to consumers with prime or better credit ratings.*

TU AdFuel audiences help you target consumers most likely to have the intent to take out a new mortgage or refinance accounts. These factors are crucial to achieving new mortgage and refinance acquisition campaign objectives.

* TransUnion consumer credit database

5 Million New mortgages are issued each year

Target consumers who are likely to apply for new mortgages or refinance accounts and who fall within a specific average aggregated credit tier.


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TU AdFuel Audiences

Mortgage

Number of Mortgages

Measures average number of active, open mortgages (first, second, etc.)

Recent Mortgage Application Activity

Measures average number of mortgage inquiries in the last 6 months

Potential Equity

Measures average balance as compared to original loan amount—used as a proxy for home equity

Mortgage Balance

Measures average outstanding balance of active, open mortgages (first, second, etc.)

Likelihood of Applying for a New Mortgage

Measures average likelihood of consumers to apply for a mortgage


Mortgage

Objective

Acquire new mortgage or refinance accounts.

Ideal Audience

Consumers who are likely to apply for new mortgages or refinance accounts and who fall within a specific average aggregated credit tier.

TU AdFuel Audiences

Average Aggregated Credit Tiers: Select prime or higher consumers (4th quartile).

Likelihood of Applying for a New Mortgage: Select consumers who are likely to be ready for a new mortgage (3rd and 4th quartiles).

Potential Equity: For refinance accounts, select consumers with more equity (1st and 2nd quartiles).


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Auto

More than 17 million new autos are forecast to be sold in 2016 in the U.S.*

Over 36% of new auto loans are issued to sub prime and near prime accounts.** When targeting audiences for auto campaigns, consider which tiers an auto lender typically targets when acquiring new customers.

In addition to income and credit-related criteria, consumers who have low auto balances are highly correlated with new auto loan account openings.**

* National Automobile Dealers Association Press Release Aug 4, 2015

** TransUnion consumer research

17.4 Million New autos are forecast to sell in 2016

People with low auto balances are most likely to be in-market for new auto loans.

Use TU AdFuel audiences to target consumers who are ready for a new auto loan.


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TU AdFuel Audiences

Auto

Active and Open Auto Loans

Measures average number of active, open auto loans

Auto Loan Balance

Measures average auto loan balance amount for open auto loans in a geographical area


Auto

Objective

Acquire new auto loan or refinance customers.

Ideal Audience

Consumers who are likely in the market for a new car, fall within a specific average aggregated credit tier and are likely to respond to a lender offer.

TU AdFuel Audiences

Auto Loan Balance: Select consumers who have lower auto loan balance amounts and are more likely to be in the market for a new auto loan (1st and 2nd quartiles).

Average Aggregated Credit Tiers: Select prime or higher consumers (4th quartile).


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TU AdFuel uses data on 27 million unique businesses from over 70 small business data sources to create your ideal audience.

Small Business

39 TU Small Business

44 Prospecting

46 Small Business Identification for Cross-Sell

48 Digital Marketing Optimization

TransUnion AdFuel Audience Buying Guide36 37©TransUnion LLC All Rights Reserved

Small Business Start

TU Small Business Small businesses represent over $6 trillion in economic activity annually.*

These businesses need banking and insurance products and services and represent significant opportunities for advertisers who are able to find and engage them.

TU AdFuel audiences connect brands with small business decision makers, delivering messages across multiple channels and screens.

TU AdFuel can help you:

� Prospect small business target audiences, including decision makers

� Cross-sell small business services to existing customers

� Optimize and personalize website experiences

* Small Business Administration FAQ, March 2014 www.sba.gov/advocacy


Prospecting at ScaleBased upon a breadth of information, TU AdFuel includes data on 27 million unique, telephone-verified businesses from over 70 small business data sources

Cross-SellTU AdFuel identifies consumers that are also business owners to improve up-sell and cross-sell activities

Digital Marketing OptimizationAccess TU AdFuel small business data for digital marketing optimization in the Adobe Marketing Cloud


Small business location by state

� Less than 2 years � 2 - 5 years � 6 - 10 years � More than 10 years

� Up to $250,000 � $250,001 - $500,000 � $500,001 - $1,000,000 � $1,000,001 - $3,000,000 � $3,000,001 - $10,000,000 � More than $10,000,000

Company Location

Total Number of Years in Business

Annual Company Revenue

TU adfuel Audiences

Small Business

� Up to 2 employees � 2 - 4 employees � 5 - 9 employees � 10 - 49 employees � 50 - 100 employees � More than 100 employees

� Chairman � Chief Executive/C Level � Executive � Owner � President � Professional/Medical

� Business/Professional Services

� Construction � Financial Services � Government

� Healthcare � Non-Profit � Personal Services � Retail � SOHO

Total Number of Company Employees

Employment Title

Industry Vertical Business Classifications Based Upon SIC/NAICS Codes


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Prospecting

Small business accounts are 2-4x more profitable than consumer accounts.*

Whether they are shopping for insurance quotes for office space, applying to finance a fleet of business cars or buying new IT equipment, small business executives are continually investing in their businesses. TU AdFuel knows how to find the small business executives who are a perfect fit for any lender or insurance carrier campaign.

* Financial Insights, 2013


Small BusinessProspecting

Objective

Credit card companies want to target small business owners with fewer than 10 employees for new card offers.

Ideal Audience

The ideal small business audience for new credit card acquisition includes decisions makers in small companies who are likely in higher aggregated credit tiers.

TU AdFuel Audiences

Employment Title: Select Owners and Executives to target the decision makers.

Total Number of Company Employees: Select entries of up to 2 employees, 2-4 and 5-9 to find businesses with fewer than 10 employees.

Average Aggregated Credit Tiers: Select small business owners and executives in higher average aggregated credit tiers (3rd and 4th quartiles).


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Small Business Identification for Cross-Sell

The small business market is widely viewed as a largely untapped revenue source for the financial services industry.

Use TU AdFuel small business audiences to identify small business prospects within an advertiser’s first party data.

By intersecting small business audiences with existing first party audiences, a new cross-sell audience can be created to deliver targeted campaigns.

Cross-Sell Opportunity

Small Business Audience

First Party Consumer Data


Small BusinessCross-Sell

Objective

A large national bank wants to identify and target small businesses within its existing customer file to cross-sell small business and credit card products.

Ideal Audience

The ideal small business audience for cross-sell includes existing bank customers who would be interested in offers unique to small business and who are decision makers, such as business owners and executives within those small businesses.

TU AdFuel Audience

Employment Title: Select Owners and Executives to identify and target decision makers, and layer this audience with the bank’s existing customer records.


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Adobe digital marketplace Digital Marketing Optimization

Increase ROI by extending TU AdFuel audiences across multiple Marketing Cloud Solutions. Using Adobe Audience Manager as the central management console, you can integrate TU AdFuel audiences into key Marketing Cloud Solutions, such as:

Adobe Target

Adobe Experience Manager

Optimize site and application content for different audience segments, using A/B and multi-variate testing, to increase conversion and engagement.

Personalize site and application content based on audience segments to drive greater engagement and higher revenue per user.

Optimization with TU AdFuel data in the Adobe Marketing Cloud

Import your existing web analytics segmentation framework into Adobe Audience Manager to enrich and extend these segments with TU AdFuel audiences.

Adobe Media Optimizer

Adobe Analytics

Increase the ROI on your paid media campaigns by targeting audience segments created using Adobe Analytics and TU AdFuel data across programmatic search, display and social channels, with creative optimization.


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TU AdFuel AUDIENCES

How to AccessTU AdFuel audiences are made available through multiple platforms. Use the table of contents below to find details on how to access these audiences.*

52 Adobe Audience Manager

54 eXelate

56 Facebook

58 Google AdWords/DoubleClick Bid Manager

60 Oracle Data Cloud

62 Twitter

TransUnion is not affiliated with Acxiom, Adobe Systems Incorporated, BlueKai, eXelate, Datalogix, DoubleClick Bid

Manager, Facebook, Google AdWords, The Nielsen Company, Oracle Corporation, or Twitter. All trademarks and

registered trademarks are the property of their respective owners.

*Not all TU AdFuel audiences may be available through every platform. If you have questions, please contact us:

[email protected]


Adobe Audience Manager is a data management platform (DMP) that enables publishers, brands and agencies to build unique audience profiles and syndicate high-value audiences across any digital channel in real time.

Audience Marketplace is a groundbreaking feature of Audience Manager, providing unified access to audience data from leading data providers.

With Audience Marketplace and Audience Manager, users can:

� Continually discover and organize new, valuable segments for smarter targeting and personalization.

� Make ad campaigns more productive by targeting specific segments on any platform, bridging the worlds of ad tech and marketing tech together for the first time.

� Source data from a simple, yet powerful end-user experience.

Audience Marketplace is a neutral destination for clients to evaluate data that performs best in their campaigns—across any channel at any time.

Adobe does not sell data or own data, so buyers and sellers have complete control.

Adobe

Adobe Audience Manager

Navigate to the Audience Marketplace section on the left navigation bar of the Audience Manager user interface.

Click the Marketplace sub-menu.

Search for “TransUnion” using the search bar, OR sort and browse the listed data offerings in alphabetical order until you find “TransUnion” data offerings.

Select a TransUnion offering to review details and subscribe (turn on the data offering). Select other TransUnion data offerings to add more audiences to your campaign.

TU AdFuel audiences are available in Adobe Audience Manager by subscribing to the TransUnion data offerings.

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eXelate, a Nielsen® company, is the leading provider of data technology powering the digital marketing ecosystem.

Our unified customer profiles connect identities across all channels and devices—including display, video, audio, offline, mobile and TV. When coupled with eXelate and Nielsen’s audience segments, which reach over 5 billion unique users and devices, marketers can engage consumers with personalized messages at scale.

As a member of the NAI, IAB, trustE, Council for Accountable Advertising, and Ghostery’s Open Data Partnership, eXelate adheres to privacy-compliant advertising practices.

For more information, please visit www.eXelate.com.

exelate

Search for either eXelate or TransUnion in your ad/media platform.

Locate the list of 80+ eXelate/TransUnion segments.

Select the segments that best fit the campaign goals.

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eXelate

All TU AdFuel audiences are organized under eXelate.

Credit Card

Auto

Mortgage

eXelate

TransUnion

SEGMENT

Small Business


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Facebook has unparalleled reach, with 193 million people visiting monthly in the U.S.

Now with TransUnion’s aggregated financial data—available through a partnership between TransUnion and Oracle | Datalogix—you can identify the optimal Facebook audience for your digital marketing campaign by selecting audiences most likely to have interest in your offer and the ability to act on it.

TransUnion credit insights are aggregated, contain no personally-identifiable information and are matched to Facebook in a privacy-safe manner.

Visit Facebook.com/business to learn more about Facebook.

facebook

Facebook

Visit http://www.datalogix.com/partnerhotline/ or http://www.datalogix.com/Facebookhotline/ if you are with Facebook.

Select “Order an Audience.”

Identify that you are interested in TU Audiences.

Facebook partners with Oracle | Datalogix for targeting. To include TU AdFuel audiences in a targeting campaign with Facebook, you’ll work with Oracle | Datalogix to order an audience.

Before you get started, be sure to have your Facebook Account ID ready.

The Data Hotline team will take care of everything from here and enable the TU Audiences in your Facebook account within 24 hours.

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Reach always-connected consumers when and where it matters with our complete programmatic

buying platform. TransUnion has a single integration that allows TU AdFuel audiences to be accessed across DoubleClickTM Platforms like Bid Manager and DFP for Publishers and also on AdWords and YouTube Reservation buys. Highlights include:

� Precise targeting and optimization � A single access point � Cross-screen made simple � Premium video inventory � Industry-leading fraud protection

DoubleClick Bid Manager gives you access to top-tier inventory across screens and formats, and the real-time insights you need to make your buys count.

To access TU AdFuel audiences:

Google

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Login to Partner account.

Navigate to selected advertiser.

Select specific line items where you would like to include TU data.

Add TU targeting from the 3rd party audiences dropdown and add targeting to line items.

Save.

Google Bid Manager and AdWords

Navigate to AdWords and from the top navigation bar, select Tools > Display Planner.

Find the text form labeled Your customers are interested in. It’s in the Display Planner under Get Ideas and Estimates.

Type “Transunion” and click Get Ad Group Ideas.

Select the Individual Targeting Ideas tab on the resulting Ad Group Ideas page.

Select the Remarketing tab under Individual Targeting Ideas.

Add TransUnion audiences to your plan and then select Review Plan.

Save by clicking Save to Account.

Add the TransUnion plan to an existing campaign or create a new one.

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TU AdFuel audiences are accessed from an account in AdWords.


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Oracle Data Cloud delivers the richest understanding of consumers across both digital and traditional channels based on what they do, what they say, and what they buy.

The Audience Data Marketplace enables leading brands to personalize and measure every customer interaction and maximize the value of their digital marketing.

Oracle

Oracle Data Cloud

Log in at partners.bluekai.com.

Select "New Audience."

Then select "Branded Audiences" or search for TransUnion.

Choose the TransUnion audiences that best fit your needs.

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Access TransUnion data through the BlueKai Audience Data Marketplace portal. There you can find TransUnion audiences listed under branded audiences.

If you need help, the Data Hotline team can guide you. Reach out to [email protected] and you'll get a same-day response.


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With partner audiences, you can now target Twitter Ads to users who have shown powerful signals of intent off of Twitter—helping you drive the highest possible ROI with your advertising campaigns. For example, by using a partner to provide the desired audience, an auto brand can connect with audiences that are in-market for a new car.

These partner audiences can also be combined with look-alike targeting, giving you the ability to expand the reach of your campaigns to people who have interests similar to those in your partner audience. In addition, you have the option to exclude partner audiences from your campaigns, if you only want to target customers who haven’t purchased a category or brand in the past.

twitter

Twitter

Login to http://ads.twitter.com.

Select Create new campaign on the top right hand side.

Click +Add Behaviors to select your targeting criteria.

Browse the Behavior categories to find the audiences you need.

To access TU Audiences, provided by Acxiom, on Twitter:

If additional audiences are needed, you can email [email protected] with your request and Twitter handle.

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The value inherent in precision targeting can be easily underestimated, especially in the financial services and insurance industries. With TU AdFuel, you can now precisely target audiences who are ready to act and meet a desired income or credit tier profile, driving improved campaign results. No one specializes in discovering the stories that live within the data like we do. We see information not for what it is, but for what it can help people achieve.

Contact us to learn more about TU AdFuel or to schedule a training session on our audiences.

TU AdFuel - Make the Right Impression

[email protected]

www.TransUnion.com

Choose TU AdFuel

TransUnion AdFuel Audience Buying Guide

TransUnion | 555 West Adams | Chicago, Illinois 60661TransUnion.com | [email protected]

TU AdfuelSM — Make the Right Impressionsm

The Financial Services and Insurance Industries’ trusted ... · The Financial Services and...

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