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THE FIFTEENTH ANNUAL

AIRLINE STRATEGY AWARDS

July 10, 2016

www.strategyawards.com

The Honourable Society of Middle Temple

London, England

Ctrl+Click box above to 4 minute video of the 2015 event highlights

AWARD SPONSOR’s PACK

TABLE OF CONTENTS

Page 3 -- Introduction & Venue Page 4 / 5 -- 2015 Guest List (by type; title; company) Page 6 -- 2015 Award Categories Page 7 -- Judging Panel Page 8 -- 2015 Winners and winners supplement link Page 9 -- Marketing Schedule and about Airline Business magazine Page 10 -- Time Plan / Check List / Contacts

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INTRODUCTION The Airline Strategy Awards are a unique set of industry awards launched by Airline Business to recognise excellence in boardroom leadership. Launched in 2002, as the industry struggled to emerge from crisis, the Airline Strategy Awards are designed to recognise the crucial role that management talent plays in shaping future success. They are open to any senior executives or airline teams that have demonstrated excellence over the last year in setting out strategy in their area and seeing it through to success. The inaugural event in July 2002 took place on the eve of the Farnborough Air Show in the magnificent setting of the Great Hall of Lincoln’s Inn, home to London’s oldest legal community. In 2003, the Awards moved to the IATA AGM in Washington DC linking in with the celebration of a Century of Powered Flight. In 2005 the event returned to London to Middle Temple Hall, another magnificent piece of London’s legal history on the bank of the River Thames. From 2006 to 2013 the event has been held within the magnificent setting of the Great Hall Lincoln’s Inn and returned in 2014 to Middle Temple Hall.

THE VENUE

Located in the heart of London’s legal quarter, Middle Temple Hall is one of the four ancient Inns of Court. Just a few minutes from Fleet Street, The Strand and Embankment and overlooking the River Thames, the secluded environment lends itself perfectly to hosting corporate and private events such as the prestigious Airline Strategy Awards. Middle Temple Hall was built between 1562 and 1573 and remains virtually unchanged to this day having survived the Great Fire of London and both World Wars. Middle Temple continues to service the legal profession today, and also houses some of the most imposing event space in London available for formal dinners, weddings, meetings, receptions, corporate events, garden parties and outdoor functions. The first performance of Shakespeare’s Twelfth Night is recorded as having taken place here in 1602.

GUEST LIST The guest list for the Airline Strategy Awards has always been composed of a highly select group of individuals to reflect the senior readership level that Airline Business has within the air transport industry. Numbers are strictly controlled with over 200 guests attending the 2015 event. The list naturally focuses on the airline boardroom, but there is a strong mix of other influential professionals, including academics, journalists, financiers and analysts. Spouses are also invited to help ensure a relaxed and social environment in which this senior group of peers can network. Highlights from the 2015 guest list include:

Guest list highlights from the Airline Strategy Awards 2015 2015 attendance by organisation type

2015 attendance by job title

26%

6%

1%62%

5%

Airlines

Airports

Judges

OEMs / Suppliers / Finance /Consultants / Associations / Staff

Sponsors

1%1%1%2%3%

5%

5%

5%

5%

7%

7%

10%

12%

16%

20%

Chairman Executive Vice President Founder

Managing Partner Executive Director President

COO/CIO Partner Senior Vice President

Managing Director Vice President Manager

CEO Director Other

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2015 attendance by company Airline Aer Lingus African Aviation Air Berlin Air Europa Air France Alitalia American Airlines ANA Ariana Afghan Airlines Arik Air International BMI Regional EasyJet Etihad Airways Fastjet Flynas Flybe IAG IndiGo KLM Royal Dutch Airlines KTA Public Relations Lufthansa Malaysia Airlines Monarch Airlines Oneworld Alliance Privat Air Qatar Airways Royal Air Maroc Royal Jordanian Airlines Scandinavian Airlines System, SAS Star Alliance Virgin America Virgin Atlantic Airways Vueling Airlines Wizz Air Airport Allegheny County Airport Authority Cardiff International Airport Dallas/Fort Worth International Airport Dublin Airport Authority Gatwick Airport Manchester Airports Group Newquay Cornwall Airport San Diego International Airport Seville Airport Tampa International Airport

OEMs / Suppliers / Finance / Consultants / Associations 80:20 Communications AAPA AEA Air Transport Action Group Airbus Airline/Aircraft Projects Inc. Airport Coordination Amadeo Amadeus APG APG Network Ascend Athena Aviation Aviado-Partners Consulting Aviationwise Bar UK Bell Pottinger BKH Aviation Black Sheep PR BOC Aviation Cabot Aviation CIT Aerospace International

OEMs / Suppliers / Finance / Consultants / Associations CTAIRA Dentons Department for Business, Innovation & Skills (BIS) Doric Dunleavy White Emerald Media Farnborough International Flightglobal GC Aviation Partners Gold Mercury International Gravity Global HEICO Helios Hill Dickinson HMG Aerospace IBA Group ICFI Innovata UK InterVISTAS Consulting Group Isavia JLS Consulting Lease Corporation International Leider Lockheed Martin Mango Aviation NyRAS Capital Odgers Ray & Berndtson Oliver Wyman Pacific Asia Travel Association PCC - Perowne Charles Communications (Malaysia Airlines PR) Premier Inn / Whitbread Private Plane Prologis Pugs Reuters Routes (UBM) School of Mathematics, Computer Science and Engineering Seabury Shannon Group plc Spencer Stuart The Wall Street Journal Travel Technology Research Travelport Unisys Volantino Wataniya GECAS

Sponsors CFM International Dallas/Fort Worth International Airport Panasonic Avionics Sabre Airline Solutions SITA Tampa International Airport

WARD CATEGORIES The Airline Strategy Awards cover each of the main functions that make up a successful airline Leadership Team, from the Chief Executive down. The judges will look for executive teams or individuals, who have demonstrated memorable and measurable achievements in these areas over the past year.

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Executive Leadership: For the airline president who has demonstrated outstanding strategic thinking and leadership

over the past year. The Award recognises the achievement of the individual executive, rather than the airline, based on areas such as:-

o Strong people/team leadership o Success in business transformation and restructuring o Establishing a clear corporate vision o Setting an innovative strategic direction

Particular note will be taken of achievements that have strategic lessons/application for the wider industry.

Low-Cost Leadership: For the management team that have demonstrated excellence in leading a low-cost carrier. This

category targets airlines that predominantly operate in one geographic region, offering low-fare, short-haul services, but can also include the growing number of longer-haul operators that are adopting a low-cost model. Among the key criteria are exploiting the high growth rates on offer, maintaining a tight grip on costs and production integrity and taking innovative approaches to growing ancillary revenue streams.

Regional Leadership: For the management team that have demonstrated excellence in leading a regional carrier. This

category targets airlines flying within clear geographic boundaries, either as independent carriers providing point-to-point service or as a feeder for mainline network majors. A key criterion is successfully exploiting regional markets with high operational integrity, the ability to produce good growth rates and keep a tight grip on costs.

Finance: The nominee should demonstrate success in seeing through a major financial transaction, new strategy or cost

initiative over the past year. Areas range from financial restructuring programmes, new market launches and acquisitions, through to key transactions in leasing or debt financing. Achievements should demonstrate success in laying down and completing a sound financial plan, with note taken of broader implications for the industry as a whole.

Marketing: The nominee should demonstrate excellence in setting and executing a marketing strategy or major

innovation. Judges will look for evidence of a focused strategy which has helped to strengthen or reshape a carrier's market positioning. Attention is given to the clarity of the strategy and/or level of innovation applied across the whole marketing mix from sales and distribution, through to the on-board product and managing the customer relationship.

Technology, Environment & Operations: This category recognizes innovation and application of new systems

or initiatives in the fields of IT, the environment and operations. A key criterion is the way in which technology, environment or operations policies are integrated into overall corporate strategy and used to support wider business goals, efficiency improvements or “green” credentials. Credit will be given for a policy that has broader implications for the industry. The judges will look for evidence that technology or operational strategies have helped to win cost or customer advantage, or demonstrate technical innovation. With regard to the environment, nominees should demonstrate a comprehensive strategy that puts environmental responsibility at the center of its corporate and operational thinking, produce environmental benefits or support of industry-wide initiatives. The Airline Business Award: This special Award is made by Airline Business to recognise an individual who has made

a lasting strategic contribution to the air transport business. Unlike the other awards, the final decision rests with the Airline Business team and represents recognition for lifetime achievement.

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2015 WINNERS

>>> To view the print replica of the 20 page 2015 winners supplement click here. <<<

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MARKETING SCHEDULE

(Exact dates to be confirmed)

JANUARY / FEBRUARY 2016 2016 event website live

Full page advertisement in Airline Business Jan/Feb combined issue

MARCH 2016 Nomination advert in Airline Business APRIL 2016 Full page advert in Airline Business MAY 2016 Full page advert in Airline Business

E-shot out to Flight database inviting guests to attend JUNE 2016 Full page advert in Airline Business

E-shot out to Flight database inviting guests to attend JULY /AUGUST 2016 Winners supplement in Airline Business

E-shot out to Flightglobal database

Press Release sent out

ABOUT AIRLINE BUSINESS MAGAZINE

STRATEGY FOR AIRLINE BOARDOOMS WORLDWIDE

Airline Business has established itself over thirty years as an essential read for senior airline management, with a reputation for providing high quality industry insight, analysis and intelligence.

Since 1985 when Airline Business magazine made its debut in airline boardrooms, the magazine has forged a high quality reputation of reporting in-depth on the strategic and economic drivers of the airline business.

Airline Business deals with management issues, including corporate strategy, alliances, marketing, cost control, yields, financial performance and labour.

TIME PLAN: Throughout the marketing campaign, we will require various things from you. Below is a list of what is required and when. There is no need for you to remember these dates as we will contact you as each deadline approaches.

Requirement Details WHEN CONTRACT SIGNED Company logo Required for awards website and journal adverts

(once the 2016 campaign has launched) 100 word company profile Required for awards website and winner’s brochure Company website URL Required for awards website – to enable us to hyperlink to your own

website FROM MARCH 2016 List of potential people to invite Send database (names, company names, email addresses) of those that

you would like Airline Business to invite on your behalf ONGOING FROM MAY 2016 Guest list Airlines Business to liaise with sponsor on who to place on their table Advert for winners brochure To be sent to Airline Business (ad spec to be provided)

CHECKLIST:

Company logo sent to Carly McGowan…………………………………………………………………………………………………………….. 100 word company profile sent to Carly McGowan……………………………………………………………………………………………

Company website URL sent to Carly McGowan ……………………………………………………………………………………………….

List of potential people to invite sent to Carly McGowan ……………………………………..…………………………………………..

Advert for Winner’s Brochure sent to Carly McGowan………………………………………………………………………………………. Company profile for Awards Programme sent to Carly McGowan………………………………………………………………………

WARDS CONTACTS: General Awards Enquiries:- Carly McGowan Event Executive Airline Strategy Awards Tel: +44 (0)20 8652 8845 Carly.mcgowan@flightglobal.com

Editorial / Nomination Enquiries:- Max Kingsley-Jones Executive Director Flightglobal / Airline Business Tel: +44 (0)20 8652 3825 Max.kingsley-jones@flightglobal.com Sponsorship Enquiries Robert Hancock VP Americas Flightglobal / Airline Business Tel: +1 703 836 7444 Cell: +1 703 795 5155 robert.hancock@flightglobal.com