The Fashion Cycle - CBI
50
The Fashion Cycle
Transcript of The Fashion Cycle - CBI
The Fashion Cycle
THE FASHION CYCLE © Copyright reserved - Louk Grauwen
LOUK GRAUWEN
LOUK GRAUWEN
LOUK GRAUWEN
SEASONAL CYCLE
AUTUMN
WINTER
SPRING
SUMMER
WINTER SALE
SUMMER
JULY
JANUARY
APRIL OCTOBER
SUMMER SALE
WINTER
HOLIDAY
HIGH SUMMER
FASHION CYCLE MERCHANDIZE
JANUARY
APRIL
JULY
OKTOBER
SUMMER
HIGH SUMMER
WINTER
HOLIDAY
CHRISTMAS
PARTY
•LOW PRICED
•SHORT TIME DELIVERIES
•SALE ITEMS
•HIGH PRICED
•WINDOW STOPPERS
•TOTAL FASHION OFFERING
•HIGH PRICED
•WINDOW STOPPERS
•TOTAL FASHION OFFERING
•SPECIAL OFFERS
•SPECIAL OFFERS
•SPECIAL ITEMS
•SMALL QUANTITIES
•LOW PRICED
•SHORT TIME DELIVERIES
•SALE ITEMS
DESIGNER
BUYER
PRODUCER
CONSUMER
FASHION CYCLE PLAYERS
FASHION CYCLE WINTER 2014/2015
CONSUMER STARTS TO CONSUME IN JULY/AUGUST 2014
DESIGNER STARTS winter PREPARATIONS IN JULY 2013
BUYER START TO PREPARE ORDERS IN JANUARY 2014
PRODUCER STARTS PRODUCTION IN FEBRUARY-MARCH 2014
READY TO WEAR GARMENTS
SPECIALISTS DESIGNERS IN
WOVEN AND KNIT, STYLISTS
AND TREND WATCHERS
• MEN’S WEAR • WOMENS WEAR • CHILDREN WEAR • NIGHT WEAR • ACCESSORIES • CASUAL WEAR • EVENING WEAR
DESIGNER ACTIVITIES • ANALYZING TRENDS AND CONSUMER BEHAVIOR • VISITING SPECIALIZED FAIRS • CONCEPT DEVELOPMENT • STYLE PLANNING • SAMPLING FABRICS AND YARNS • DESIGN • SAMPLING • PRESENTATION & STYLING
BUYERS
READY TO WEAR GARMENTS
BUYERS AND ASSISTANT BUYERS,
WHOLESALE, CHAIN SHOPS,
DEPARTMENT STORES, BOUTIQUE,
CASH & CARRY
• MEN’S WEAR
• WOMENS WEAR
• CHILDREN WEAR
• NIGHT WEAR
• ACCESSORIES
• CASUAL WEAR
• EVENING WEAR
BUYER ACTIVITIES • ANALYZING PRESENT MARKETS • VISITING SPECIALIZED FAIRS • PRICE & BUDGETING • COLLECTION SELLING • BRAND PROMOTION • SOURCING AND ORDERING
READY TO WEAR GARMENTS
SPECIALIZED PRODUCERS
LOCATED ALL OVER THE WORLD
MEN’S WEAR WOMENS WEAR CHILDREN WEAR NIGHT WEAR ACCESSORIES CASUAL WEAR EVENING WEAR
PRODUCERS
PRODUCER ACTIVITIES • MARKET ANALYSIS • ORDER PLANNING AND PREPARATIONS • BUYING • VISITING SPECIALIZED FAIRS • TESTING • SAMPLING • PRODUCING
CONSUMERS
BABY 0-4
CHILD 5-12
TEENAGE 12-19
YOUNG ADULT 20-35
ADULT 35-50
AGED 50-70
ELDERLY 70+
DIFFERENT TYPES OF
CONSUMERS, VARIOUS
INTERESTS
FASHION CYCLE DESIGNER
WINTER 2012-2013
OCTOBER APRIL
JANUARY
JULY
CONSUMER NEED TREND
DESIGN ACTIVITIES • ANALYZING TRENDS AND CONSUMER BEHAVIOR • VISITING INTERNATIONAL FAIRS • CONCEPT DEVELOPMENT • STYLE PLANNING • SAMPLING FABRICS AND YARNS • DESIGN • PRODUCT SAMPLING • COLLECTION PRESENTATION - STYLING
START UP OF DESIGN CYCLE
WINTER 2014-2015
• MARKET RESEARCH (JULY AUGUST 2013)
• INTERNATIONAL SHOPPING (JULY-AUGUST 2013)
• COLLECTING YARNS AND FIRST COLOR
DIRECTIONS IN FLORENCE: PITTY FILATI (JULY 2013)
LOUK GRAUWEN
LOUK GRAUWEN
TOP FIVE – MAKING CHOICES TOP 5 COLORS TOP 5 FABRICS TOP 5 SILHOUETTES TOP 5 ACCESSORIES
PREPARATIONS WINTER 2014-2015 ( AUGUST-SEPTEMBER 2013) •MOOD-BOARDS •CONCEPTS •COLOR CARDS •STYLE PLANNING •PRODUCT ARRANGEMENTS AND COLLECTION STRATEGY •SOURCING MATERIALS IN PRODUCING AREAS •DEVELOPING IDENTITY COLLECTION KEY ITEMS •PREPARING ARTWORK AND PRINT STYLES
CREATING DIFFERENT MOODS
LOUK GRAUWEN
INSPIRATIONAL MOOD-BOARDS
LOUK GRAUWEN
DIFFERENT MOODS FOR DIFFERENT
DRESSING MOMENTS
LOUK GRAUWEN
COLOR CARDS - ALWAYS PANTONE
• AMSTERDAM INTERNATIONAL FASHION WEEK (AUGUST 2013) • BRUSSELS FASHION FAIR (AUGUST 2013) • MODE FABRIEK AMSTERDAM (AUGUST 2013) • CPD, DUSSELDORF (JULY 2013) • BREAD AND BUTTER, BERLIN (JULY 2013)
PRESENTATION COLLECTION SUMMER 2014
Assignment
•PRATO EXPO, PRATO SEPTEMBER 2013 •MODA-IN, MILANO SEPTEMBER 2013 •PREMIERE VISION, PARIS SEPTEMBER 2013
ORDERING SAMPLE FABRICS AND YARNS WINTER 2014-2015
Assignment
DESIGNING THE COLLECTION WINTER 2012-2013 (September-October)
• SKETCHING
• SAMPLING
• TESTING
• SENDING OUT SKETCHES AND COLOR CARDS TO PRODUCERS
DESIGNING IN PRODUCT GROUPS
• CUT AND SEW
• KNITWEAR
• WOVEN TOPS
• DRESSES
• SKIRTS
• TROUSERS
• JACKETS
• OUTERWEAR
•DEADLINE FINALYZING COLLECTION SAMPLING (November-December 2013) •PRESENTATION FOR AGENTS (DECEMBER 2013) •COLLECTION BOOKS (DECEMBER 2013) •FINE TUNING (DECEMBER 2013)
PRESENTATION WINTER COLLECTION
START UP OF DESIGN CYCLE SUMMER 2015
SUMMER 2015
• CONSUMER MARKET RESEARCH (JANUARY 2014)
• INTERNATIONAL SHOPPING (JANUARY 2014)
• COLLECTING YARNS AND FIRST COLOR DIRECTIONS
IN FLORENCE- PITTI FILATI (JANUARY 2014)
FASHION CYCLE BUYER
OCTOBER APRIL
JANUARY
JULY
BUYERS ACTIVITIES
• FINAL SALES FIGURES SUMMER 2013 (JULY)
• ANALYSING AND PRICING (JULY 2013)
• BUDGETS (JULY 2013)
• EXPECTED TURN OVER (JULY 2013)
• PREPARING BULK ORDERS (AUGUST 2013)
• BLOCKING PRODUCTION CAPACITY (AUGUST 2013)
• PREPARING NEW ARRIVALS WINTER 2013-2014
FOR SHOPS & SALES MONITORING (AUGUST 2013)
]
FIRST IMPRESSIONS
READY TO WEAR GARMENTS - SUMMER 2014
• AMSTERDAM FASHION FAIR (JULY 2013)
• BRUSSELS FASHION FAIR(JULY 2013)
• CPD DUSSELDORF (JULY 2013)
• BREAD AND BUTTER (JULY 2013)
• VARIOUS SPECIALIZED FAIRS AROUND THE WORLD
(JULY 2013)
VISITING FAIRS FOR INSPIRATION AND BUYING
fabrics-yarns WINTER 2012-2013
• PRATO EXPO, PRATO
(SEPTEMBER 2013)
• MODA-IN, MILANO
(SEPTEMBER 2013)
• PREMIERE VISION, PARIS
(SEPTEMBER 2013)
BUYING SUMMER 2014
(JULY-AUGUST)
• ORDERING PROCESS
• BUDGET PLANNING
• COLLECTING AND REVIEWING FINAL ORDERS FOR PRODUCTION
• PREPARING ORDERS (CMT OR FOB)
BEING UPDATED BY DESIGNERS
ON WINTER SEASON 2014-2015
• ANALYZING DESIGN PROPOSALS
• ACTUAL SALES RESULTS
• ATTENTION FOR MARKET CHANGES
• FOCUS ON CONSUMER BEHAVIOR
FASHION CYCLE PRODUCER
OCTOBER APRIL
JANUARY
JULY
•HOW TO INTERACT WITH THE FASHION CYCLE? •HOW TO DELIVER THE RIGHT SERVICES? •HOW TO STUDY MY FUTURE BUSINESS PARTNERS ? •WORLDWIDE CONSUMER BEHAVIOR - HOW TO BE UPDATED? •HOW TO BE AT THE RIGHT TIME AT THE RIGHT MOMENT? •HOW TO SOURCE THE RIGHT PRODUCT IN THE RIGHT COLOR IN THE RIGHT FABRIC WITH THE RIGHT PRICE OFFER? •HOW TO BUILD IDENTITY AMONG THOUSANDS OF SUPPLIERS?
ASSIGNMENT
LOUK GRAUWEN
CREATE
SYNERGIES
LOUK GRAUWEN
