THE FAMILY SWING COMPANY, INC.

Prepared by David Doering Cindy Evans

Betty Leathers Nancy Prewitt

INTRODUCTION

TELL YOU ABOUT OUR COMPANY

INTRODUCE OUR NEW PRODUCT

DEFINE OUR TARGET MARKET

IDENTIFY OUR COMPETITION

CORPORATE CULTURE

S CORPORATION

E COMMERCE

RETAIL SALES

SELLING SAFE RECREATIONAL SWING SETS

PRODUCT

FAMILY SWING SETTWO SWINGS SIZED TO FIT ADULT AND

CHILDRENSPINNER IN THE MIDDLEMADE OF SAFE DURABLE RECYCLED

PLASTICDIMENSIONS: LONG 12FT, LEG WIDTH 6 FT,

HEIGHT 10 FT MULTICOLOR: RED, BLUE, AND GREEN

COMPETITION

OTHER COMPANIES SELLING SWING SETS LOWES HOME DEPOT WALMART K MART TARGET

TARGET MARKET

FAMILIES WITH CHILDERN

AVERAGE TO ABOVE AVERAGE INCOME

LIVES IN UNITED STATES

GOVERNMENT REGULATIONS

APPROVED BY PRODUCT SAFETY COMMISSION

APPROVED BY BETTER HOMES AND GARDENS

COMPANY PHILOSOPHY

PROVIDE SAFE RECREATIONAL EQUIPMENT

PROMOTE QUALITY FAMILY TIME

PROVIDE RECREATIONAL EQUIPMENT AT AN AFFORDABLE PRICE

PROVIDE EXEMPLARY CUSTOMER SERVICE

CHANNELS OF COMMUNICATION

UPWARD AND DOWNWARD

COMPANY INFORMATION PASSED DOWN TO EMPLOYEES

SALES INFORMATION PASSED TO MANAGEMENT

PROCESS IMPROVEMENT PASSED TO MANAGEMENT