The family candy crush on prepaid: Will your bank be a player in the saga?

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The family candy crush on prepaid: Will your bank be a player in the saga? Bill Dwight Founder & Chief Dad @FamZoo #ABAMKTG 2013 ABA Marketing Conference

Transcript of The family candy crush on prepaid: Will your bank be a player in the saga?

Page 1: The family candy crush on prepaid: Will your bank be a player in the saga?

The family candy crush on prepaid: Will your

bank be a player in the saga?

Bill DwightFounder & Chief Dad

@FamZoo#ABAMKTG

2013 ABA Marketing Conference

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Ever take a kid to a candy shop?● "It's on me."● "It's on you."● In between?

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Set mini budget. Credit to child card.

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Child reviews balance.Deliberates.Makes purchase.

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Child reflects, learns...eventually

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The problem

Kids are growing up with poor financial habits in a challenging economic world filled with insanely busy parents.

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The gap we fill

● Piggy Bank● School Programs● Games● Hand Over Cash/Cards On Demand● Child Savings Accounts● Teen Prepaid Cards● Subaccounts● Traditional Checking, Savings, Credit Card

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Our Solution: Virtual Family Banking

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HowFamZooworks

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Q: Money & kids: When do you start?A: When old enough not to eat it.

Money habits are set by age 7University of Cambridge Study

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Prepaid: Perfect for kids.

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Prepaid: Perfect for teens, too.

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Prepaid: Perfect for college, too.

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The trend FamZoo pioneered"In life, there are often multiple shared accounts and managing these from a single portal is a real world need."

--Nick Holland, Javelin Research, Finovate Fall 2013 Recap

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Put your own wrapper on the outside

Showcase your brand.

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Put your own treats on the inside

Target youroffers andcontent.

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Bundle with other goodies

Part of the Transcard Premier Select Suitehttp://www.premierpaymentcards.com/

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Will you be a part of that first candy store purchase?Get in the game.