The family candy crush on prepaid: Will your bank be a player in the saga?
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Transcript of The family candy crush on prepaid: Will your bank be a player in the saga?
The family candy crush on prepaid: Will your
bank be a player in the saga?
Bill DwightFounder & Chief Dad
@FamZoo#ABAMKTG
2013 ABA Marketing Conference
Ever take a kid to a candy shop?● "It's on me."● "It's on you."● In between?
Set mini budget. Credit to child card.
Child reviews balance.Deliberates.Makes purchase.
Child reflects, learns...eventually
The problem
Kids are growing up with poor financial habits in a challenging economic world filled with insanely busy parents.
The gap we fill
● Piggy Bank● School Programs● Games● Hand Over Cash/Cards On Demand● Child Savings Accounts● Teen Prepaid Cards● Subaccounts● Traditional Checking, Savings, Credit Card
G A
P
Our Solution: Virtual Family Banking
+ +
HowFamZooworks
Q: Money & kids: When do you start?A: When old enough not to eat it.
Money habits are set by age 7University of Cambridge Study
Prepaid: Perfect for kids.
Prepaid: Perfect for teens, too.
Prepaid: Perfect for college, too.
The trend FamZoo pioneered"In life, there are often multiple shared accounts and managing these from a single portal is a real world need."
--Nick Holland, Javelin Research, Finovate Fall 2013 Recap
Put your own wrapper on the outside
Showcase your brand.
Put your own treats on the inside
Target youroffers andcontent.
Bundle with other goodies
Part of the Transcard Premier Select Suitehttp://www.premierpaymentcards.com/
Will you be a part of that first candy store purchase?Get in the game.