The Facebook Platform: Apps, APIs, & The Social Graph
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The Facebook Platform: Apps, APIs, & The Social Graph Lance Tokuda, RockYou! 10/7/07
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The Facebook Platform: Apps, APIs, & The Social Graph (Lance Tokuda, Rockyou)
Transcript of The Facebook Platform: Apps, APIs, & The Social Graph
The Facebook Platform:Apps, APIs, & The Social Graph
Lance Tokuda, RockYou!
10/7/07
Agenda
• What is an App?
• Facebook Apps versus MySpace Widgets
• Brand distribution on the Facebook Platform
What is an App?
Install App
API access to user info• demographics • social graph (friends)
MySpace Widgets versus Facebook Apps
• Apps support engagement with friends
• Apps are more viral
• Third party distribution is allowed
Brand distribution on the Facebook Platform
• Building an app
• Growing apps virally
• Ad support and partnership
Building Super Wall
Concept: Friday 6/15Design: Friday 6/15Implementation: 6/15-6/17Deployed: Monday 6/18, 4AMAdvertising: Tuesday 6/18, 118K usersViral growth: 3 weeks
2 Million Users!
Growing apps virally
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200,000
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1,000,000
Without API(MySpace, Bebo,Friendster, Hi5)
With API(Facebook)
Creations
Networks with API access to friendsgive you 7x more distribution
Without API – OLD WAY
Casino Royale, Sony PicturesSlideshow add-on75K created (30 days)
Leigh Nash, Nettwerk RecordsSlideshow add-on150K created (30 days)
Horoscope, Frengo300K created (30 days)
With API – NEW WAY
Horoscope, Frengo2M created (30 days)
7x more
Music Videos, Yahoo!1M created (30 days)
We recommend the new way!Facebook now and others coming soon
Resident Evil, Sony1M entries (30 days)
Music Videos (Yahoo! and RockYou)
1. Promotion on RockYou Ad Network
2. Viral tuning3. Integration with major apps
Complete Cycle: Yahoo! Music
Design: Monday 7/23
Implementation: 7/23-7/29
Deployed: Monday 7/30
Advertising: Tuesday 7/31 100K users
Growth: 4 weeks
1M Users
CBS
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Previous Widget (CBS)
Political Candidates(CBS & RockYou!)
CBS
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Previous Widget (CBS)
Political Candidates(CBS & RockYou!)
3 days versus 3 months
Key Takeaways
• Facebook is the best distribution platform– 7x better
• Distribution is still hard– only 1% succeed
• Third party distribution enables App success– not supported on other networks
Recommend focus on Apps versus Flash widgets
About RockYou!RockYou is the leading provider of widget engagement with over 20M daily page
views and growing*
* see daily Quantified Publisher traffic numbers reported on Quantcast.com
Contact InfoRo Choy, VP Business Development [email protected]
To inquire about advertising your [email protected]
Got a successful app and want to generate more revenue?Join our publisher [email protected]
