THEFACEBOOK

EXPLOSION BLUEPRINT

5 Key Steps to EXPLODING Your Business on Facebook

with Jess Webb

WHO IS JESS WEBB?

HOUSEKEEPING Twitter hashtag - #FBExplosion Questions? Ask them in the chat area or

post them on the Facebook Page (http://www.facebook.com/alljessilicious)

Follow-up Q&A webinar on April 28 Webinar will be about 60 minutes Replay will be available within 24 hours

WHAT YOU WILL LEARN The ONE proper way to set up your Facebook

presence How to make sure you never run out of things

to say to your Facebook fans The one important element to include on your

Facebook Page to attract new fans 3 ways to engage your fans and create an

active community on Facebook How to make irresistible offers to your

Facebook fans to turn them into customers BONUS: The top 3 mistakes that

entrepreneurs make on Facebook and how to avoid them

FACEBOOK BUSINESS PAGE

The ONE Proper Way to Set up Your Facebook Presence

FACEBOOK PAGE VS PROFILE Page is for business and marketing Profile is for personal use Facebook’s terms state that profiles are

not to be used for “commercial gain” How do you know if you have a Page or

a Profile?Are your connections called “Friends” or

“Likes”?

HELP! I HAVE A PROFILE! If you want to market your business on

Facebook, you’ll need to get switched over to a Page

You can convert your personal profile into a business Page – Facebook’s Help Center has instructions on how to do this

All your Friends are automatically converted to “Likes”

Your friends won’t know you’ve switched, they’ll still get your updates same as before

Set up a new personal profile and only invite the close friends you want on there – everyone else is now on your new Page!

BONUS: PAGE FEATURESTake advantage of these Page

features: Comment as your Page Like other Pages Tag Pages you Like in your updates Feature Pages you Like on your

Page

FACEBOOK MARKETING STRATEGY

How to Make Sure You Never Run out of Things to Say to Your Facebook Fans

PLAN YOUR UPDATES AHEAD! Brainstorm a list of topics you can talk

about and keep a Master List of ideas Set up a spreadsheet to plan out your

content Include any links right in your

spreadsheet so you have them handy Plan a “theme” for each day or be more

spontaneous and unstructured 50% your stuff and 50% other people’s

stuff Schedule your updates ahead of time

through Hootsuite.com

TIPS & TRICKS Post quick tips, resources, how-tos,

articles, tutorials, videos, FAQs, interviews, news, promotions…

Leave room in your schedule to update on the fly as things come up that you want to share

Keep a notepad with you to capture ideas while on the go

LANDING PAGEWITH FAN GATE

The One Important Element to Include on your Facebook Page to Attract New Fans

DEFINITIONS: Landing Page is the first page that

someone lands on when they visit your Facebook Page

This can be your Wall or another sub-page that you specify

Fan Gate is a function that shows one page to non-fans and another page to fans

Non-fans are automatically redirected to the fan page once they click Like

FACEBOOK LANDING PAGES

HOW TO SET IT UP Use a Facebook App for “iFrames” Some HTML is needed, as well as

graphic design skills if you want something really custom and nice

Can include video, audio, images, downloads and just about anything else you’d like to put on there

Have an expert do it for you!

WHAT TO PUT ON YOUR WELCOME PAGE? For non-fans: tell them what they will

get when they click “Like” – give them a reason to want to be a fan

For fans: deliver on the promise you made before they clicked “Like”!

Give them an audio, ebook, video, etc Make it downloadable Bonus points if it’s something they can’t

get anywhere else (use this to entice your followers on other platforms!)

Make it juicy and enticing

ENGAGE YOUR FANS

3 Ways to Engage Your Fans and Create an Active Community on Facebook

ASK AND ANSWER QUESTIONS Questions naturally invite conversation Shows an interest in your fans Lets you know what they are thinking,

frustrated with, or need help with Have an open door policy and invite fans to

ask you questions any time Tailor your content to what you learn from

this End your update with a question about

what they think or their experience on the topic

Post a question on it’s own

RESPOND PROMPTLY Within a few hours, if possible Email notifications will tell you when

someone had interacted with your Page Check in with the Page itself every now

and then to make sure nothing has been missed

Invite further dialogue with a question in response to a comment

Thank them for their comment Bonus points if you can email them

personally or leave a comment on their Page to thank them

BE INTERESTING, HELPFUL & RELEVANT Share content that your fans actually

want to see Give them tips and info to help them get

results NOW Track which posts get the most

interaction so you know what to share more of

Don’t share too many promotions – balance them with lots of free, useful content

HOW TO LEARN MORE

Taking it Further and Making Facebook Work for You

THE FACEBOOK EXPLOSION BLUEPRINT 4-week course with weekly online training Step-by-step tutorials on how to set it up,

customize it, and make it all work Just getting started? We’ll cover that! Already have a Page? You’ll learn a thing

or two, too! Starts May 19, early bird pricing only lasts

until April 22 Group program, with accountability and

support NOT a good fit for everyone!

WHO’S IT FOR?This course is perfect for you if: You are a passionate, conscious entrepreneur with a

big message to share with your target market You are ready to put in some time, effort and

strategy to build a Facebook presence that will help you grow your business

You are ready and eager to really connect with your target market and are focused on building a relationship with them

You know Facebook is a good tool for you and your business, you just need some help figuring out how to use it

You have at least 2-3 hours a week for the course training and implementing what you learn

WHO ISN’T A FIT?This course is not right for you if: You’re looking for a “quick fix” to drive

some traffic or get a lot of fans right now You just want to set up your Page and

then not have to touch it again You’re not willing to put in the time, effort

and strategy to build a Facebook presence You don’t care about actually

connecting with your ideal customers You don’t have the time to set up your

Facebook Page, and don’t have an assistant or employee to do it for you

READY TO EXPLODE? Early bird pricing: $197 (regular $297)

until April 22 at midnight EST Go to

www.thefacebookexplosion.com/blueprint

Get in early and network and meet your classmates

Two payment options:Full pay, $197Payments, 3 payments of $77 each

IRRESISTIBLE OFFERS

How to Make Irresistible Offers to Your Facebook Fans and Turn them Into Customers

GIVE THEM WHAT THEY WANT! Pay attention to the questions they are

asking What info or tips do they seem to like

and want more of? What are they frustrated with and how

can you help them with it? What results do they want and how can

you help them get those results? Don’t be afraid to ASK them what they

want

TELL THEM WHAT YOU HAVE Give them “teasers” or tastes of what

you can offer Give them results in advance Tell them about the more advanced or in

depth options you have when they ask questions

GET USE TO MAKING OFFERS! Do it all the time Ask for a comment Ask them to share it Ask them to sign up for your weekly

ezine Ask them to attend your webinar This gets you used to making the offer

and asking them to take action This also gets them used to seeing you

make offers and taking action on them

BONUS: MISTAKES TO AVOID

The Top 3 Mistakes that Entrepreneurs Make on Facebook and How to Avoid Them

#1: TOO MUCH SELF PROMOTION Spam! Inviting anyone and everyone to

everything Not balancing out the promotional

updates with free tips and info Not sharing anyone else’s stuff Blasting out offers to Facebook fans all

the time and not paying attention to what they want

Inviting people to things that you KNOW they won’t be interested in

HOW TO AVOID #1 50% your content, 50% others 80% free content that is useful and

helpful 20% targeted promotion – thinks your

fans are interested in Only invite people who would actually

be a good fit Be generous and quick to help

#2: USING A PERSONAL PROFILE INSTEAD OF A BUSINESS PAGE

Even worse: Using a personal Profile, but giving it a business name instead of real name

This is not professional May be a turnoff to some people Can be annoying to your friends and

family who don’t want to hear about your business all the time

Profile cannot be customized and does not have as many features as a Page

HOW TO AVOID #2 Migrate your Profile to a Page Start a new Page Move ALL your business stuff over to the

Page Read and follow Facebook’s terms of

service

#3: NOT POSTING REGULARLY & CONSISTENTLY Last post was weeks or months ago Only post once every few days, weeks

or even months No engagement or interaction with fans Sporadic – bursts of activity followed by

quiet periods

HOW TO AVOID #3 Use the tips earlier to plan your updates

ahead of time Schedule time every day to update your

Facebook Page and plan updates for future days

If scheduling your updates ahead, check in once a day to make sure the updates are posting properly

Add on-the-fly updates as you go to add even more content

Post at least once a day

RECAP & AHA’S

What Did You Learn?

WHAT WE COVERED The ONE proper way to set up your Facebook

presence How to make sure you never run out of things

to say to your Facebook fans The one important element to include on your

Facebook Page to attract new fans 3 ways to engage your fans and create an

active community on Facebook How to make irresistible offers to your

Facebook fans to turn them into customers BONUS: The top 3 mistakes that

entrepreneurs make on Facebook and how to avoid them

YOUR TAKEAWAYS What is ONE thing you are going to

implement from this webinar? What is an aha that you had? What questions did the webinar raise for

you? Share your aha’s, action steps and

questions in the chat area!

WANT MORE? Facebook:

www.facebook.com/AllJessilicious Twitter:

www.twitter.com/AllJessilicious Facebook Explosion Blueprint:

www.FacebookExplosionBlueprint.com Blog:

www.Jessilicious.com