The Fabulous Potential of Facebook Ads
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The Fabulous Potential of Facebook Ads How? Where? What? And the return? Kathryn A. Gorges • 831-325-6158 1
description
The Fabulous Potential of Facebook Ads. How? Where? What? And the return?. Roadmap. Why Facebook ads? Types of ads Ad essentials How to setup Metrics. Why Facebook Ads?. Brand Awareness Referral Post visibility Page likes – reach Engagement Website offers Build list Sell. - PowerPoint PPT Presentation
Transcript of The Fabulous Potential of Facebook Ads
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The Fabulous Potential of Facebook AdsHow? Where? What? And the return?
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Roadmap• Why Facebook ads?• Types of ads• Ad essentials • How to setup• Metrics
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Why Facebook Ads?• Brand Awareness• Referral
• Post visibility• Page likes – reach• Engagement• Website offers• Build list• Sell
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Algorithm Changes…
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Who Sees This…
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Who Sees These?
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Ads and the News Feed
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The Ad Market• Plain Vanilla Ads• Website• Facebook Page• Event• Application
• Sponsored Like• Sponsored Post• Video• Promoted Posts
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Ad Success Essentials
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The Perfect Facebook Ad
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The Perfect Ad Headline• Ask a question• Talk to them• Are you…• Do you need more…• Increase your…• Got milk?
• Their interests
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The Perfect Ad Picture• Grab attention• Bright colors• Recognizable images• Funny or smiling
faces
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The Perfect Ad Copy• Make a promise• What does your target
market want right NOW• What problem can you
solve right NOW• What results could they
get• Call to action (CTA)• Tell them what to do• What happens when
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Target Your Ad• Geographic• Age• Gender• Activities• Likes• Preferences• Married, etc.• Likes, not likes
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Facebook Ad Manager
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Campaign Budget
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Promoted Facebook Posts
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Measure • Refine • Rerun
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I’m here to help…
Kathryn A. GorgesStrategic Marketing Consulting831-325-6158Social Marketing DivaMarketing Possibility
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