Make that call!

The EXACT STRUCTURE for the #1 most effective business development

call for recruiters

The MPC Call

Your clients love you…

…but your prospects couldn’t care less about you.

Me, me, me, me, me, me!Stop trying to tell your prospects how big, small, boutique, caring, sharing, lovely, fluffy, bubbly you are. THEY DON’T CARE! The only

thing they care about is themselves and THEIR business.

The only currency you have…

…that they may be interested in, is a candidate that can add VALUE

to their business…preferably MONETARY VALUE!

“The #1 most effective business development

call for recruiters is the MPC (Most Placeable

Candidate) or Candidate Marketing

Call”

So why do recruiters fail when they make MPC calls?

• Too shy or too scared

• Too boring and repetitive

• Too CV focused

• Too ‘salesy’

• Too long, too long, too long…too long!

And the other reason?…they try to mug off their

managers by EMAILING the CV and arguing that ‘it’s the digital

age’ and ‘phone calls to clients are so 80’s’ and ‘my clients prefer

email rather than being interrupted with calls from

recruiters’. LISTEN TO YOURSELVES!

“So how do you succeed?”

With each candidate you choose to market (two per day), ask them:

• What FUTURE BENEFIT they bring to a company

• What PAST ACHIEVEMENT proves that they bring that benefit? Then use the following structure to POWER SELL YOUR CANDIDATE…

VERIFY CONTACT

Keep intro short & sharp… “Good morning, is that

John Smith?”

INTRODUCE YOURSELF

“My name is Susan, Susan Young. I specialise in

connecting the top 5% of INGO CEO’s corporate

fundraisers with the UK’s fastest developing charities.”

IDENTIFY THE CANDIDATE

“The reason for my call today is that I have been approached by

one of my senior clients and asked to approach you, and

three other charities, in confidence and on their behalf,

to explore opportunities.”

FUTURE BENEFIT

“She said that she could grow your current campaign

revenues by 1.2 million within 18 months.”

PAST ACHIEVEMENT

“At her current company she set up and grew a brand new

fundraising team from scratch and has generated in excess of 2.8 million euros each year for

the last three years.”

CREATE EXCITEMENT

“John, I think it’s only fair to let you know that ABC and XYZ are

both meeting with this candidate next week.”

SET UP INTERVIEW

“However, she is available on Thursday this week if you

would like to meet her. How does that sound?”

Boom! That is the structure of the perfect MPC call.

That call will put you in the top 5%

of recruiters globally, just by

using it to market your candidates.

How much better is that than simply

reading title, duties and money

from a CV?

by Roy Ripper info@royripper.com

Now schedule in your daily plan to market two candidates per day using this

exact structure and watch your new business development explode!

for more resources check out www.recruiterslivelounge.com

www.royripper.com