The Evolving State of SEO by Matt McGee
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MivaCon 2014 Keynote: The Evolving State of SEO Presented by Matt McGee
Transcript of The Evolving State of SEO by Matt McGee
The
The Evolving State of SEO
Matt McGeeMivaCon 2014 • San Diego, CA • March 6, 2014
About Me
Matt McGeeEditor-In-Chief
SearchEngineLand.com@SEngineLand
MarketingLand.com@MarketingLand
Slideshare: http://selnd.com/mivacon2014
@SEngineLand
What’s To Come
@MattMcGee
What’s SEO Like
These Days?
February 2011 April 2012 September 2013
Panda
@SEngineLand
Google’s Panda Update
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Penguin
@SEngineLand
Google’s Penguin Update
@MattMcGee
@SEngineLand
Google’s Penguin Update
@MattMcGee
Hummingbird
@SEngineLand
Google’s Hummingbird Algorithm
@MattMcGee
But Wait!There’s More…
@SEngineLand
More Google Updates
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@SEngineLand
More Google Updates
@MattMcGee
@SEngineLand
More Google Updates
@MattMcGee
@SEngineLand
More Google Updates
@MattMcGee
@SEngineLand
More Google Updates
@MattMcGee
@SEngineLand
More Google Updates
@MattMcGee
@SEngineLand
More Google Updates
@MattMcGee
@SEngineLand
More Google Updates
@MattMcGee
I Could Go On … And On …
And On …
What’s SEO Like
These Days?
@SEngineLand
What’s SEO Like These Days?
@MattMcGee
The EvolutionOf Search
How Searching Has Evolved
@SEngineLand
How We’ve Evolved
@MattMcGee
@SEngineLand
How We’ve Evolved
@MattMcGee
@SEngineLand
How We’ve Evolved
@MattMcGee
@SEngineLand
How We’ve Evolved
@MattMcGee
@SEngineLand
How We’ve Evolved
@MattMcGee
@SEngineLand
How We’ve Evolved
@MattMcGee
@SEngineLand
How We’ve Evolved
@MattMcGee
@SEngineLand
How We’ve Evolved
@MattMcGee
@SEngineLand
How We’ve Evolved
@MattMcGee
How Search Results
Have Evolved
More Than“10 Blue
Links”
Personalization
@SEngineLand
How Search Results Have Evolved
@MattMcGee
@SEngineLand
How Search Results Have Evolved
@MattMcGee
@SEngineLand
How Search Results Have Evolved
@MattMcGee
Source: TheFilterBubble.com
@SEngineLand
How Search Results Have Evolved
@MattMcGee
Source: TheFilterBubble.com
Instant Answers
@SEngineLand
How Search Results Have Evolved
@MattMcGee
Google Now
@SEngineLand
How Search Results Have Evolved
@MattMcGee
@SEngineLand
How Search Results Have Evolved
@MattMcGee
“My vision when westarted Google 15 yearsago was that eventuallyyou wouldn't have tohave a search query at all. You'd just have informationcome to you as you needed it.”
Sergey Brin, TED Talk, February 2013
Knowledge Graph
@SEngineLand
How Search Results Have Evolved
@MattMcGee
@SEngineLand
How Search Results Have Evolved
@MattMcGee
@SEngineLand
How Search Results Have Evolved
@MattMcGee
Bing Satori
@SEngineLand
How Search Results Have Evolved
@MattMcGee
@SEngineLand
How Search Results Have Evolved
@MattMcGee
@SEngineLand
How Search Results Have Evolved
@MattMcGee
Identity
@SEngineLand
How Search Results Have Evolved
@MattMcGee
@SEngineLand
How Search Results Have Evolved
@MattMcGee
@SEngineLand
How Search Results Have Evolved
@MattMcGee
"Google Plus givesyou the opportunityto be yourself, andgives Google thatcommon understanding of whoyou are."
Bradley Horowitz, February 2014 Source: New York Times
@SEngineLand
How Search Results Have Evolved
@MattMcGee
@SEngineLand
How SEO Must Evolve
@MattMcGee
"Within search results, information tied to verified online profiles will be rankedhigher than content without suchverification, which will result in mostusers naturally clicking on the top(verified) results. The true cost ofremaining anonymous, then, might be irrelevance."
Eric Schmidt, March 2013 Source: Wall Street Journal
What It All Means?
SEO Must Evolve, Too
1. Be Invisible
@SEngineLand
How SEO Must Evolve
@MattMcGee
“SEO should be unseen… and onlynoticeable to other SEOs.”
Adam Audette, RKG
Old SEO Tools
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How SEO Must Evolve
@MattMcGee
@SEngineLand
How SEO Must Evolve
@MattMcGee
@SEngineLand
How SEO Must Evolve
@MattMcGee
@SEngineLand
How SEO Must Evolve
@MattMcGee
New SEO Tools
@SEngineLand
How SEO Must Evolve
@MattMcGee
@SEngineLand
How SEO Must Evolve
@MattMcGee
@SEngineLand
How SEO Must Evolve
@MattMcGee
@SEngineLand
How SEO Must Evolve
@MattMcGee
2. Be Vital(in two ways)
@SEngineLand
How SEO Must Evolve
@MattMcGee
@SEngineLand
How SEO Must Evolve
@MattMcGee
Source: SmallBusinessSEM.com
3. Be A Brand
@SEngineLand
How SEO Must Evolve
@MattMcGee
Source: SEOBook
@SEngineLand
How SEO Must Evolve
@MattMcGee
Build a Brand“Search used to be where the playing field was level ... those days are over. You need to build a brand. This is the single most important and single most difficult task that has been added to the SEO agenda over the last few years.”
Everett Sizemore, seOverflow
Brands Are Vital
@SEngineLand
How SEO Must Evolve
@MattMcGee
@SEngineLand
How SEO Must Evolve
@MattMcGee
Source: Marketing Land
Consumers Love
Brands, Too
@SEngineLand
How SEO Must Evolve
@MattMcGee
Source: Search Engine Land
To Sum Up…
@SEngineLand
The Evolving State of SEO
@MattMcGee
Matt McGee / [email protected] photos via Shutterstock.com
Slideshare: http://selnd.com/mivacon2014
