1. MobileMobile FriendlyMobile ResponsiveThe Evolution of Web BasedBusiness & Communication

2. Coke & A Mobile Smilen 3. Did You Feel That? 4. Travelers Mobile Usage 2011-14% of all travel related queries are coming from a mobile phone, compared to 4% in 2010. Travel website traffic via the mobile web has increased by a staggering 72% in the last six months, to account for a total of 17.4% of all website traffic in the industry. Five years ago, fewer than nine million Americans owned a smartphone. Today, nearly 110 million carry mobile devices.Country orNumber of mobile Population% of population Last updatedregionphonesUnited States 327,577,529310,866,000[8] 103.9 %June 2012[9]That is an increase of 1,122% in 5 years! 5. Big Data Stats Todays smartphone would have been the mostpowerful computer in the world in 1985 (W.O.P.R.) 120 million people in U.S. now own smartphones, up 30million in just the past year >(75%) 30+ billion pieces of data areadded to Facebook every month. 72 hours of video are addedto YouTube every minute. 2011 mobile data traffic was eight times the size ofthe entire global Internet in 2000. 6. Record Activations 12/25/12 Christmas DayThere were 17.4 million iOS and Android devicesactivated on Christmas Day this year. In total, moreiPhones, iPads, Galaxys, Kindle Fires and other mobiledevices were activated on Dec. 25 than any other day inhistory, a (332 % spike!) 7. Mobile Mobile Designed 100% for smallerscreen, simple / clear navigation is crucial. Richs Mobile Rule of Thumb! 8. Mobile FriendlyContent & Mediashrink by (% ) as toconform to themobile device beingused by consumer. 9. Mobile ResponsiveA responsivedesign, scalesmedia up or downproportionally, depending on thedevice selectedand used byconsumer. 10. Numbers Dont Lie?Be Analytical (consult your analytics account)Traffic SourceCampgroundAttractionTheaterTraffic-Non Mobile +64.40% -9.60%-15.43%Traffic Mobile +504.00%+85.44% +49.67% Mobile Device (1) iPad(1) iPad(1) iPhone (2) iPhone(2) iPhone(2) iPad (3) Droid Razor (3) Droid Razor (3) Droid Razor 11. Go With The Flow (1) Audience (2) Overview (3) Visitor FlowVisitor Flow - The best and most useful at a glancetool at your disposal in Google Analytics. 12. Navigation Is EverythingThe Mobile experience is a Journeylead the consumer where They Want To Go. Keep It Simple The Rule Of Thumb? CheckYour Work Include Audience Ease of Sale 13. Make the Best ChoiceWhy RB&A Like ResponsiveMobile Marketing is aboutDevice-specific experiences Theattractiveness of a responsive design platformis that give web developers a way to design asingle website that can and will deliver a webexperience suited for multiple devices. Thusdelivering a unified experience to consumers whowill be using a variety of Mobile Devices. FYI These are also the reasons whyMicrosoft, NASCAR, Disney & others haveembraced it. 14. Adapt or ???Charles Robert Darwin, proposed the scientific theory thatevolution resulted from a process that he called naturalselection, stemming from the struggle for existence.Business like nature, evolvesthrough the processes of naturalselection. Each business is facedwith a choice Adapt and embracethe shift in consumer habits, or ????Please Dont be a DoDo! 15. ADVICECheck Analytics First!WhichFormat Suits Your BusinessClear Objectives - FunctionalityMobileRule of ThumbSearchas a ConsumerThink Mobile First 16. Thank YouThank You For Your Time