The Evolution of Social Media: from sourcing to convinving
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Transcript of The Evolution of Social Media: from sourcing to convinving
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The Evolution of Social Media for Direct Resourcing
From Sourcing to Convincing
October 26th 2011
byColm Hannon
MD of eSocialMedia.co.uk
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My Request:
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What many organizations forgot to askbefore getting into the social space:
“What are we trying to accomplish?”
Define the objective FIRST.THEN come up with the tactics.
Slide compliments of Olivier Blanchard
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How is social media currently used in recruitment?
• Search and Source
• Advertise, Message and Promote
• Engage and Communicate/Convince
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The Bar Analogy
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Corporate Narcissism
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How we get involved in the conversation...
Direct Resourcing Think Tank
The Talent Think Tank
Digital Leaders Think Tank
The Rugby Business Network
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Replace the term ‘social media’ with the term ‘social interaction’
and it will start to make a lot more sense
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Vodafone saved an estimated £2m in hiring fees from a conversational
marketing strategy
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Eversheds Clean Energy Blog
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How to Convince Top PhD Talent
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Community technology is here & it’s big.....don’t ignore it
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By 2014 mobile Internet usage will have overtaken desktop Internet
usage What is your plan?
Morgan Stanley 2011
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Owning Your Online Conversational Space
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Questions...