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Speakers: Steven Rath Morgan Global Learning Process and Innovation – Corporate Human Resources Xerox Corp. David Wentworth Senior Learning Analyst Brandon Hall Group Kellye Whitney Associate Editorial Director Chief Learning Officer magazine

The Evolution of Mobile Learning

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Mobile Learning: The Evolution of Content

Kellye Whitney Associate Editorial Director Chief Learning Officer magazine kwhitney@humancapitalmedia.com

2004 – M-Learning: The Next Wave for Training and Development

2005 – Mobile Learning: The Next Evolution of Education

2007 – Mobile Learning: The Next Step in Technology-Mediated Learning

There’s something new on the market…

www.CLOmedia.com

2007 – How the iPhone Will Shape the Future of Mobile Learning

2008 – Merrill Lynch: Bullish on Mobile Learning

2012 – Your Brain on Apps

2012 – Is Mobile Learning Right for You?

But we need more information…

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2013 – Is There an App for Leadership Development?

2013 – Learning 2014: Mobile and Social Opportunities

2014 – Working Out the Kinks: Companies Experiment with Mobile

Now let’s talk specifics…

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Mobile Learning Research

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David Wentworth Senior Learning Analyst Brandon Hall Group David.Wentworth@brandonhall.com

Mobile Maturity Framework

Strategy

1. Emerging – No strategy at all – Ad hoc access, SMS

2. Developing – Business case identified – Access to current catalog

3. Standard Practice – Vision, mission, resources – Dedicated infrastructure

4. Fully Optimized – App/Web blend – Offline access – Extended enterprise

21.1%

58.9%

12.6% 7.4%

YesNo, but we are working on oneNo, and we don’t plan to build one Other (please specify)

Formal strategy in place?

Content Architecture

1. Emerging – No specific content – SMS, text

2. Developing – Images, video – Mobile Web access

3. Standard Practice – App development – Repurposed content

4. Fully Optimized – Original mobile content – Reusable “chunks”

Highly Effective Mobile Content

31.8%

41.5%

52.8%

55.3%

61.8%

64.2%

69.2%

Virtual classrooms

Course modules

Games

Assessments

Performance support

Videos

Push notifications

Admin/User Environment

1. Emerging – All Push, no pull – Not engaging

2. Developing – Mobile browsers – Familiar navigation

3. Standard Practice – Responsive web design – Strong tech support

4. Fully Optimized – Seamless device switching – Easy app access – Build for mobile on mobile

App Development by Operating System

13.9%

27.9%

28.7%

59.8%

76.2%

Other (please specify)

Blackberry

Windows Mobile

Android

iOS (Apple)

Channels

1. Emerging – Internet – Full site only

2. Developing – Company Intranet – Mobile sites available

3. Standard Practice – LMS integration – LCMS integration

4. Fully Optimized – CRM integration – Social media

Current Mobile Learning Approach

7.8%

10.7%

10.0%

7.4%

6.3%

30.4%

27.4%

Other (please specify)

Our LMS has a mobile-ready deliveryplatform/component.

We use a combination of apps andmobile web for learning content.

We have mobile apps for learning.

Learners can access a majority of ourmaterial via mobile web browsers…

There is limited access to learningmaterial via mobile web browsers…

There is no mobile interaction withlearning at this time.

Connectivity

1. Emerging – Limited – Security issues

2. Developing – Real-time interaction – Open systems

3. Standard Practice – Resident content – Offline synch

4. Fully Optimized – Wi-Fi access – Mobile VPN

Mobile Learning Challenges

13.8%

22.1%

25.9%

26.4%

33.6%

42.6%

48.0%

48.3%

49.3%

49.3%

Lack of interest

Lack of business case

User adoption

Lack of tracking/reporting

Learner time management

Content migration

Bandwidth/connectivity

Cost

Content creation

Security

Devices

1. Emerging – Laptop/PC-centric – No device policy

2. Developing – Portable devices – Smartphone acceptance

3. Standard Practice – Tablets – e-Readers

4. Fully Optimized – Device agnostic – BYOD Utopia

Types of Devices Issued

5.0%

2.9%

5.0%

10.1%

10.1%

12.2%

20.1%

38.1%

51.8%

59.7%

59.7%

Other

Amazon Kindle

Blackberry tablet

Windows phone

Windows tablet

iPad Mini

Android tablet

Android phone

Blackberry

iPhone

iPad

Why is Mobile Important?

Embedded Learning • Contextual

• Role • Location • Development path

• Small • Short videos • Quick updates

• Informal • Everyday • Ad hoc

• Timely • Down time • Moment of need

• Social • Discussions • Recommendations

Mobile Strengths

• Ask “Why?” What’s the business case? What’s the learning challenge? • Mobile isn’t right for everything. • Your LMS won’t fit on a phone. • Mobile is unique and different. • Start small: one piece of one program to one group. • Develop a content strategy that compliments traditional learning design

structure. • Don’t devote all your time to breaking down traditional content. Start

building new for mobile delivery. • Identify existing elements that could be delivered via mobile. • Establish metrics to continuously measure and improve mobile learning

nuggets.

Getting Started and Moving Ahead

Spotlight on Xerox: The Evolution of Mobile Learning

Steven Rath Morgan Xerox Global Learning Corporate Human Resources Steven.rathmorgan@xerox.com‘

For use by permission only

Ready For Real Business Founded: 1906 Revenue: $22.3 billion (2012) Employees: 140,000 in 160 countries Partners: > 60,000 who work under the brand

Xerox at a glance

Global Learning Priorities

Transition from Training to culture of Learning

• Cultivate workforce engagement – Individual ownership for learning

• Build practice of workforce knowledge sharing

• Reduce time out of the field for learning

• Drive global workforce capability

• Deliver higher quality and lower cost learning solutions

• Enable workforce mobility, mobile access to content

Integrate learning with work

Enterprise Learning Ecosystem

March 14, 2014 Xerox Internal Use Only 25

Workforce at the center Entry point: • Learning@Xerox

mobile access Content services: • User-generated • Custom content • Acquired content

Mobile as ubiquitous capability, not a product or gizmo

For use by permission only

Mobile Learning: Strategy Overview

PC Tablet – 2012 Smartphone – 2013

There is no longer a “standard” PC

BYOD: Targeting iPad; best effort for Android & alternate tablets

BYOD: Targeting iPhone; best effort for Android; Blackberry limited to XstreamVideo

Seated at desk, more than 15 mins to focus on eLearning; time for reflection

Sitting on couch, ~15 mins to focus on eLearning or perf support

On the move, less than 5 mins to answer a question

eLearning, performance support and workforce knowledge sharing

Tablet as extension of PC; most things done on PC also via tablet

Not attempting to put eLearning onto phone; performance support focus, no assessments

Form Factor & Device Type

eLearning vs. Perf Support

Learner Expectations

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Custom and acquired; Professional, SME-generated, User-generated Content Workforce knowledge sharing; Growth of video; decline of Flash

Mobile Learning: Strategy Overview

PC Tablet – 2012 Smartphone – 2013

Completion tracking: • Assessment (Demonstrate mastery) • Acknowledgement (I acknowledge, I’m done) • Auto-completion for performance support

Focus on consumption tracking, volumetrics

Professional, SME, UGC On-demand resources Dependence on video

Completion Tracking

Content

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Workforce knowledge sharing through user-generated video

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User-generated content • Best resources are short

and informal • Created by people

closest to the work • Business value • Visual information about

a work situation Video production quality is not a concern; high quality content with business value is critical

Is this the future workplace? What do we do now if it is not?

XstreamVideo: PC / Tablet / Smartphone

March 14, 2014 Xerox Internal Use Only 29 Page 29

Scan the QR code to go to Learning@Xerox on your mobile device.

March 14, 2014 Xerox Internal Use Only 30 Page 30

Scan the QR code to go to Learning@Xerox on your mobile device.

XstreamVideo: PC / Tablet / Smartphone

Skinny interface Full-feature interface

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Learning@Xerox Learning@Xerox Smartphone interface Global portal

On-demand content: Custom content via LCMS (new development), video via XstreamVideo; Acquired content via SkillSoft

Enabling mobile access to critical content

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• One course developed for PC / Tablet • One performance support asset developed

for smartphones PC/Tablet templates (1024x768)

Smartphone templates

Template sets: PC & Tablet vs. Smartphone

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Smartphones access, with embedded video Performance support assets

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Tablet/PC access, with embedded video eLearning courseware

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Xerox Internal Use Only

Developing content for mobile access Guidelines, procedures and best practices

Xerox Learning Content Management System

Services Business Technology Business

Four deliverables – One solution Hiring manager resources to support positive new hire onboarding

For use by permission only

eLearning PC & Tablet optimized

Performance Support Smartphone optimized (Also on PC &Tablet)

eLearning PC & Tablet optimized

Performance Support Smartphone optimized (Also on PC &Tablet)

New Manager Experienced Manager New Manager Experienced Manager

New Hire 101 performance support Smartphone optimized

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Xerox Color J75 & C75 Press eLearning Tablet optimized

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Blended Learning Paths To personalize and streamline the learner experience (shown on iPad)

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Blended Learning Paths To personalize and streamline the learner experience (shown on iPad)

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Tablet: Extension of PC for access to eLearning content (LMS) Focus on content completion and content mastery tracking

Smartphones: Performance support, (e.g. video including XstreamVideo) Focus on consumption tracking; comment, rate, collaborate

Completion vs. Consumption Tracking

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Success criteria

Utilization

Stickiness

Quantity

Quality

Enterprise Learning Ecosystem

March 14, 2014 Xerox Internal Use Only 46

Workforce at the center Entry point: • Learning@Xerox

mobile access Content services: • User-generated • Custom content • Acquired content

Mobile as ubiquitous capability, not a product or gizmo

For use by permission only

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