Viral Chat with Kim Garst "How to Ignite Your Facebook Fans with Killer Content"
The Evolution of Facebook Marketing - Ignite Social Media
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Transcript of The Evolution of Facebook Marketing - Ignite Social Media
The Evolution of Facebook Marketing
We’ll begin shortly…
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Jim TobinFounder, PresidentIgnite Social Media@jtobin
Erica McClennySr. Vice President, Client Services
Expion@EricaMcClenny
Who’s presenting?
Expion Plug
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Details
• Jim & Erica will lead Q&A at the end of the call.• Tag your tweets with #IgniteFBM.• We’ll send an email follow up with the deck,
recording, and whitepaper.
Where Were We?
Groups
Brand Pages
Landing Tabs
Timeline
Where We Are Today
1.) Audience Interaction
Quality Content Examples
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Audience Interaction
76% Lift
28% Lift
2.) Generating Reach
Organic Reach
25k Shares120k New Fans
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2.) Organic Reach
• Communicate a clear call to action.• Focus on the “I” – as in “Why should I share this?”• Make a person seem smarter, funny, etc.• Create an incentive to share.• Generate a conversation.• Share helpful content.
To optimize organic reach:
Paid Reach
Ads More Expensive, Less Effective
Facebook Ad Revenue is Growing Quickly
37k Clicks13k Tab Views
10k New Fans
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To optimize paid reach:
Paid Reach
1. Use dark posts2. Segment your promoted posts3. Remember 20% rule4. Use in conjunction with other strategies
3.) Mobile Marketing
Fans are spending less time in front of their computers and more time on their mobile devices
Facebook isn’t there yet…
Hungry For Mobile Ad Revenue
Is Facebook Too Aggressive?
Impact of Facebook Home?
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3.) Mobile Marketing
• Facebook continues to invest in mobile.• Mobile investments create targeted
marketing opportunities for brands.• Facebook Home creates a persistent
brand presence on the home screen.
Where is Facebook Marketing Headed?
Parent-ChildGlobal, Local,
Product
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Parent-Child: Global footprints
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Parent-Child: Local footprints
Graph Search Impacts
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Nearby Search
Graph Search feed local map and friends who’ve been
there or talking about those brands
Fragmentation
Has Facebook Peaked?
In Summary
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3 Keys to Evolutionary Success
1. Earned > Paid2. Assume Mobile3. Invest In Content.
Thank you for attending!
Tweet your questions @ignitesma.