The Evolution of Facebook

BLINQ MEDIA – A G/O DIGITAL COMPANY • © 2014

Evolution of Facebook

Franchise Consumer Marketing ConferenceJune 23, 2014


Tonight’s Agenda

I. IntroductionsII. Overview on G/O Digital

III.The Evolution of FacebookIV.Key Numbers for Key Business Drivers

V. Q-n-A & Social


Google Premier

SMB Partner

Facebook PMD Partner

Who is G/O Digital?

https://www.youtube.com/watch?v=WPlin4dyL6o

https://www.youtube.com/watch?v=3H2qYLfRWxQ


Evolution of FacebookRaj Choudhury

CEO, BLiNQ Media

BLINQ MEDIA - A GANNETT COMPANY • © 2014

BRANDING

IN THE PAST WE’VE USED FACEBOOK CAMPAIGNS FOR:

FAN ACQUISITION

POSTENGAGEMENT

BRANDING

DIRECTRESPONSE

E-COMMERCE

LEAD GENERATION

DIRECTRESPONSE

CPF | CPE ONLINE SALES

IN-STORE SALES


BRANDINGDIRECT

RESPONSEIN-STORE

SALES

MEASUREMENT

FACEBOOK USED TO DIRECTLY DRIVE IN-STORE SALES


THE FACEBOOK NARRATIVEMARKETPLACE POSITIONING & USE CASES


RE-WRITING THE FACEBOOK NARRATIVE

SHIFTING HOW BRANDS THINK ABOUT AND USE FACEBOOK.


-PHILLIP RATHER, FACEBOOK

“WHAT DOES ‘SOCIAL’ EVEN MEAN? THE INTERNET HAS ALWAYS BEEN SOCIAL.”


SO WHAT IS THE VALUE OF FACEBOOK FOR

BRANDS?


IT’S NOT THAT IT’S “SOCIAL”


… IT IS IDENTITY & SCALE.


PARENTS WITH CHILDREN IN SCHOOL IN

AURORA, IL

YOUNG ADULTS WHO DINE OUT 3 DAYS A WEEK IN

NAPERVILLE, IL


WHERE THEY SPEND THEIR TIME.

z


THE AVERAGE USER CHECKS THEIR

FACEBOOK 13 TIMES A DAY

WHERE PEOPLE DISCOVER WHAT MATTERS MOST

TO THEM.


BLINQ BUILDS TECHNOLOGY FOCUSED ON

MAKING IT POSSIBLE FOR ADVERTISERS TO TAKE ADVANTAGE OF THAT VALUE.


Facebook Amplifies Local Reach

Facebook complements and amplifies newspaper circulation

Sunday Newspaper Circulation

Indianapolis Star

272,728Sunday Circulation

Mass Increase in

Targeted Reach

Facebook ReachOpportunity

594,620


4% Paid Advertising

Big opportunity for Franchises on Facebook25M SMB’s have Facebook pages, yet only 4% implement paid advertising.

25M SMBs


Key Numbers For Key Business Drivers


Key Numbers For Key Business Drivers

• 25M SMB’s have Facebook pages, yet only 4% implement paid advertising

• Facebook’s Ad Revenue is projected to be $10.93 billion, a 56% increase from last year

• Facebook only has a 7.8% market share of global digital ad spending, up from 4.1% in ’12

• eMarketer estimates that digital ad spending worldwide will reach $140.15 billion this year

• Digital ad spending is estimated to grow by 17% compared to ‘13

• 60% of digital ad spend goes towards direct-response goals, according to e-Marketer

• Google’s market share of US digital ad revenues reached 39.7% in 2013 • Facebook’s market share of US digital ad revenues is only 7.6% in 2013

• So what do these numbers ultimately mean?


Updated Platform Just Waiting For You

• Facebook is FINALLY focusing on DIRECT-RESPONSE/STORE TRAFFIC marketing goals

• Facebook has a huge vault of information about its users from:• Activity on the site• Piping in users’ web browsing habits and • Piping in users’ app usage

• The RESULT is simple: there is a more complete profile on your potential audience

• It’s not new…but its STRONGER than ever

• Facebook continues to market itself as an alternative to TV• Brands need to alter their strategies


Testimonial

"It appears that the free ride is nearly over for businesses that use Facebook as a marketing tool. You'll have to

decide if it's worth paying for engagement on Facebook or consider using other social networks that still have decent

organic reach potential."

Ken Colburn, President and CEO of Data Doctors& G/O Digital Client


Questions?

The Evolution of Facebook

Marketing

Transcript of The Evolution of Facebook