The evolution of a yammerite
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Created by Lena Ross The evolution of a yammerite A model for social enterprise media engagement and adoption
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Transcript of The evolution of a yammerite
Created by Lena Ross
The evolution of a yammerite
A model for social enterprise media
engagement and adoption
Many theoretical models around
change and loss use a ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
to express transitions.
In the spirit of a typical
CHANGE CURVE, this infographic represents the
phases of a yammerite’s
engagement and adoption.
Context
Created by Lena Ross
yammerite
Someone who engages
in social enterprise
media on yammerSource: urbandictionary.com
Definition
Produced by Lena Ross
AC
TIV
ITY
LEV
EL
TIME
Thinking
about
joining
up
YouLURK
YouLIKE
YouCRAVE
CRAVING means Yammer features on all your devices, you
check in numerous times each day, even when you’re on
holidays and you love finding relevant stuff to post.
Building social capital is addictive...
POSTING becomes more regular and you start to post to more than one group
to target your message.
If at first, there is little or no feedback – don’t be discouraged!
Take a look at other successful “posters” for clues on how they build their
social capital. What are they giving to their community? And try and try again!
You start REPLYING to
other posts and can feel
your confidence growing.
You see a post or two that you
like and it’s safe to SHARE.
Sit back, people will like the
way you share!
Oh Yammer voyeurism at its best!
You LURK, it’s safe, you watch, read, view and
upload images, and get a general feel for how
Yammerverse works.
It’s easy to move along now and LIKE a post!
Go on! Do it – LIKE, LIKE, LIKE!
You decide to JOIN.
Perhaps someone has
invited you.
Welcome to Yammer!
YouREPLY
YouSHARE
YouJOIN
Remember!
Every POST is a
learning
experience!
YouPOST
Evolution A model of engagement and
adoption of social enterprise media
Created by Lena Ross
Where are you
on the evolution curve?
Reflection
And where would
you like to be?
Created by Lena Ross
The next slide shows the
infographic detail on
one pagein case you need an abridged version
to present and discuss
For you
Created by Lena Ross
The evolution of a YAMMERITE
Created by Lena Ross E: [email protected]
AC
TIV
ITY
LEV
EL
In the spirit of the ubiquitous CHANGE CURVE, this infographic represents the
typical phases of a yammerite’s ENGAGEMENT and ADOPTION.CONTEXT
yammeriteSomeone who engages in social enterprise media on yammer
Source: urbandictionary.com
TIMEThinking
aboutjoining up
YouLURK
YouLIKE
YouCRAVE
DEFINITION
CRAVING means Yammer features on all your devices, you check in numerous times each day, even when you’re on holidays and you love finding relevant stuff to post.Building social capital is addictive...
POSTING becomes more regular and you start to post to more than one group to target your message.If at first, there is little or no feedback – don’t be discouraged!Take a look at other successful “posters” for clues on how they build their social capital. What are they giving to their community? And try and try again!
You start REPLYING to other posts and can feel your confidence growing.
You see a post or two that you like and it’s safe to SHARE. Sit back, people will like the way you share!
Oh Yammer voyeurism at its best! You LURK, it’s safe, you watch, read, view and upload images, and get a general feel for how Yammerverse works.It’s easy to move along now and LIKE a post! Go on! Do it – LIKE, LIKE, LIKE!
You decide to JOIN. Perhaps someone has invited you. Welcome to Yammer!
YouREPLY
YouSHARE
You
JOIN
Remember ...Every POST is a learning experience!
YouPOST
