The Evolution & Future of Social Networking
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Transcript of The Evolution & Future of Social Networking
Evolution & Future of Social Networking
Holly Bielawa & Lisamarie Babik
Copyright 2009 Menlo Innovations LLC
Introductions
Copyright 2009 Menlo Innovations LLC
Agenda History of networking The origin and use of personas How does age affect your online habits? Three Social Networks: Facebook, LinkedIn, and Twitter What does the future hold?
Copyright 2009 Menlo Innovations LLC
History of Networking
Copyright 2009 Menlo Innovations LLC
The New Breed of “Social Networks”
Source: SmartMarketMovie.com Copyright 2009 Menlo Innovations LLC
Personas: Origin and Use
Psychology: “The face you present to the world” - Carl Jung, Psychologist
Marketing: “A person that represents the characteristics of your target market” - Corte Swearingen, Marketing Blogger
Technology: “An archetype representing the needs, behaviors, and goals of a particular group of users ”
- Alan Cooper, The Inmates are Running the Asylum
Copyright 2009 Menlo Innovations LLC
Our Personas
Meegan George Betty
Copyright 2009 Menlo Innovations LLC
Meegan the Millennial Early user of Facebook Has grown up online Primary online focus is
social Little expectation of
online privacy
Copyright 2009 Menlo Innovations LLC
George the Gen-X’er Has suffered the travails of
the Internet as its grown (e.g. viruses, pop-ups, identity theft)
Primary online focus is business-related; uses social networking for work
Very concerned about online privacy
Copyright 2009 Menlo Innovations LLC
Baby Boomer Betty Came to computers late
in life Uses Facebook to keep up
with her kids Primary online focus is
social Has modest expectations
of online privacy because she hasn’t been bitten yet
Copyright 2009 Menlo Innovations LLC
What People are Doing Online One study of 49.3 million people found 120 million social
profiles Each person averaged 2-3 social profiles women spend more time on social networks building and
nurturing relationships men are less likely to spend as much time nurturing
relationships as they are 'transacting.'
Source:RapLeaf Study
Copyright 2009 Menlo Innovations LLC
Year Established: February 2004 Created by: Mark Zuckerberg @ Harvard University # Unique Users to Date: 68 million
Source: InsideFacebook.com
Copyright 2009 Menlo Innovations LLC
Copyright 2009 Menlo Innovations LLC
Year Established: May 2003 Created by: Reid Hoffman, formerly of Paypal # Unique Users to Date: 6 million
Source: Wikipedia
Copyright 2009 Menlo Innovations LLC
Copyright 2009 Menlo Innovations LLC
Year Established: March 2006 Created by: Jack Dorsey, Noah Glass, Biz Stone, and Evan
Williams # Unique Users to Date: 11 million
Source: Wikipedia
Copyright 2009 Menlo Innovations LLC
Copyright 2009 Menlo Innovations LLC
How Does Age Affect Your Online Habits?
E-mail 3 1 1
Instant Messaging or Texting
1 5 n/a
Facebook 2 4 2
LinkedIn n/a 2 3
Twitter 4 3 n/a
Copyright 2009 Menlo Innovations LLC
What Do You Think the Future Holds?
“The most profound technologies are those that disappear. They weave themselves into the fabric of everyday life until they are indistinguishable from it.”
- Mark Weiser, chief scientist at Xerox PARC
Copyright 2009 Menlo Innovations LLC
Questions
Copyright 2009 Menlo Innovations LLC
For Further Study Study of Social Network Users vs. Age
http://business.rapleaf.com/company_press_2008_06_18.html
Whee! New Numbers on Social Network Usage http://news.cnet.com/8301-13577_3-10160850-36.html?tag=mncol
Is Twitter’s Breakneck Growth Causing a Backlash? http://www.cnn.com/2009/TECH/03/31/twitter.fail.whale/index.html
Trouble with Twitter http://www.youtube.com/watch?v=b5Ff2X_3P_4
Quantcast Audience Profile http://www.quantcast.com/
Copyright 2009 Menlo Innovations LLC
Contact Information Holly Bielawa Lisamarie Babik High-Tech Anthropologist® [email protected]
Menlo Evangelist [email protected]
Menlo Innovations LLC 410 N. Fourth Avenue, 3rd Floor Ann Arbor, Michigan 48104-1104
734-665-1847 http://www.menloinnovations.com
Facebook Group: Menlo Innovations LLC LinkedIn Group: Menlonians
Twitter: menloinnovation
Copyright 2009 Menlo Innovations LLC