Slide 1

The evidence is, indeed, plentiful, but it is not self-interpreting.

Expletive

There are a thousand excellent reasons for installing solar heating in public buildings.

Hyperbole

With wood you get easier cutting and nailing, you avoid termites with steal.

Chiasmus

In this area, we created a park even though we destroyed a parking lot.

Antithesis

The moist, rich, fertile soil yielded willingly to the plow.

Asyndeton

As the pilot stood there in his singed and bloody shirt, he looked over the wreckage of the airplane he had just crawled out of and said, Well, that sure shook the boredom off my day.

Understatement

Those who base their conclusions on cost will sometimes argue that the high-speed motor is superior. However, these motors are also noisier and less efficient.

Procatalepsis

If what I say about advertising fallacies is true, why would people buy products advertised so illogically? The answer lies in human psychology.

Hypophera

To make methanol for twenty-five cents a gallon is impossible; by impossible I mean currently beyond our technological capabilities.

Exemplum

Most bottled water companies try to capture the mountain spring water taste; or rather, they do not so much capture it as manufacture it by adding minerals and ozone.

Metanoia

They had neither power, nor influence, nor money, nor authority; but they told a simple and persuasive tale that soon reached Congress.

Polysyndeton

In the previous paragraphs, I have offered causes of this growing discontent. At this point I would like to discuss remedies.

Metabasis

There are many alternatives to carbonated beverages, like water, milk, and punch, that we can drink.

Distinctio

The mechanic applied extra force to the bolt so that it would seat properly and tighten sufficiently.

Parallelism

We enjoy many benefits of modern technology, including ballpoint pens, refrigerators, and life-saving antibiotics

Climax