The Ever Changing Google: Gaining a Maximum Attention for Your SERP Listings
Transcript of The Ever Changing Google: Gaining a Maximum Attention for Your SERP Listings
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The Ever Changing Google: Gaining a Maximum Attention for
Your SERP Listings
![Page 2: The Ever Changing Google: Gaining a Maximum Attention for Your SERP Listings](https://reader034.fdocuments.in/reader034/viewer/2022051617/55a516fc1a28abe27f8b46b5/html5/thumbnails/2.jpg)
@AlexTachalova
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In 2014 we searched trillions of times
@AlexTachalova
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@AlexTachalova
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2012
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2015
@AlexTachalova
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2015
@AlexTachalova
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2015
@AlexTachalova
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2015
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Google provides 3.5 Billion facts
about 500 Million objects
directly on a SERP.
@AlexTachalova
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What does that mean for you?
@AlexTachalova
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Local Carousel
@AlexTachalova
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List Carousel
@AlexTachalova
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Upper Carousel
@AlexTachalova
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Knowledge Graph Info
@AlexTachalova
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Answer Box
@AlexTachalova
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We crunched the numbers:
• 40 million U.S. SERP’s’
• 6 million German SERP’s’
To get the exact answer
@AlexTachalova
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0%
5%
10%
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40%
Videos Images KnowledgeGraph Elements
Google Maps News
U.S. SERP consists of:
@AlexTachalova
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0%
5%
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Images Videos Google Maps KnowledgeGraph
Elements
News
German SERP consists of:
@AlexTachalova
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Answer Box
@AlexTachalova
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0.00% 0.50% 1.00% 1.50% 2.00% 2.50%
German
U.S.
Answer Box Presence
@AlexTachalova
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Every 3rd SERP in Germany has videos or images, or both.
@AlexTachalova
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Every 5th SERP in Germany has Knowledge Graph Elements.
@AlexTachalova
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Answer Box will shortly become a trend in German SERP.
@AlexTachalova
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