Danny Laws

A2 Media Studies

4. How did you use new media technologies

in the construction and research, planning

and evaluation stages

THE EVALUATION..

During the course of this project, we’ve had some

enjoyable and some really stressful moments when

using different technologies to make our music video.

We have maintained our knowledge of some

technologies that we used at As such as being able to

use Photoshop effectively, by editing and cropping

images that would later be used on our Digipak and

magazine adverts.

And we also have expanded our knowledge of some

that we used for the first time in A2 such as final cut

pro which we have developed a lot on as this was

vital to making and producing our music video.

INTRODUCTION

During the course of this project, We have used many different programs, however the two main and most important programs we used was Photoshop and Final Cut Pro x

Photoshop: We used this software to make our digipak and magazine advert, we used tools such as magic wand to cut around images to take away the background so we could then use the image, another tools is eraser tool that made the image have a smooth edge so the image fits in with the new background.

Final Cut Pro x: Final Cut Pro x was a important software to use for us, this is because without this we couldn’t cut, edit produce the music video that we got, we could use the timeline on this software which allowed us to put our recording as well as the song on the same software at the same time, this allowed us to lip sync and make edits to the beat of the song. Final Cut Pro x also allowed us to be able to take shots in front of the green screen because then we could edit the green scene in final cut pro. This software made it really easy for us to upload HD footage easily onto it so that made life easier for us, also being able to add transions and put it effectively in our video was really easy to do.

Programs

Cannon Powershot SX40 HS- This camera at first was hard to use, but after trying things out we learnt that we could do many things on this camera, the lens was good to use as it was different to other camera that I've used before as when you zoomed it, the shot still kept its focus which able use to get good quality of footage, another thing that this camera was good at was being able to use a flash light which at times was useful for us as the lighting become a bit more brighter.

Tripod- This helped us to keep the camera completely still so we could film perfect shots. The tripod was used also allowed us to adjust the height so we could get a wide range of perfect shots from different positions.

Apple Mac- The apple mac was different to what I’ve used before but after trying things out I learned that without this it would have been very difficult to do my project, this was because it featured a lot of programs such as final cut pro and after effects this able to use programs that other computers don’t have.

Hardware Used For Production

The websites that we used to gain feedback was Facebook and YouTube as these two

are leading social network sites that we could gain a lot of feedback from as there are

many friends as well people from our target audience on these sites, they were easy to

upload footage and images on as well used this before.

Also we used these programs as part of our research and planning we done this by using

these to get a wide range of people from these social networks sites to give their

feedback, as well had to see people opinion on genres and types of music videos so we

carried out a questionnaire so the best way to do this we felt was to put it on Facebook.

Slideshare was again a key websites for us because we had to use this website to convert

our PowerPoint presentation to a format so then we can put it onto our blogs.

Blogger was a website where we had to show all our evidence of developing our skills and

products during the course of the product, this is where we showed our evidence of our

research and planning.

Websites Used For Feedback

All of the media technologies that I have mentioned has really played a

vital role in helping me and the group to constructed our research and

planning as well as different stages as without them in my opinion this

project wouldn’t be successful at all, the reason for this being that the

software and the hardware are all high quality in their own way so by

using high quality technologies as well as personal skills this would

contribute to a high quality music video, digipak and magazine advert.

I also felt this has made our personal skills better and made our ideas

and better as we had more options to pick from and better effects for our

video for an example, so by having more options and more ideas to

choose from we had a much better video than we maybe would have

had in ‘AS Media’ as we had better media technologies.

How did this all help us?