The European Fresh Market: Challenges & Opportunities By; Mauro Suazo Suazo Agro International July,...
-
Upload
myra-kettlewell -
Category
Documents
-
view
213 -
download
0
Transcript of The European Fresh Market: Challenges & Opportunities By; Mauro Suazo Suazo Agro International July,...
![Page 1: The European Fresh Market: Challenges & Opportunities By; Mauro Suazo Suazo Agro International July, 2011 San Pedro Sula, Honduras.](https://reader036.fdocuments.in/reader036/viewer/2022070306/551912345503464a428b48d6/html5/thumbnails/1.jpg)
The European Fresh Market:Challenges & Opportunities
By; Mauro Suazo
Suazo Agro International July, 2011
San Pedro Sula, Honduras
![Page 2: The European Fresh Market: Challenges & Opportunities By; Mauro Suazo Suazo Agro International July, 2011 San Pedro Sula, Honduras.](https://reader036.fdocuments.in/reader036/viewer/2022070306/551912345503464a428b48d6/html5/thumbnails/2.jpg)
Overview
IntroductionThe European Fresh MarketThe Melon MarketTrends & DevelopmentsConclusions: Challenges & Opportunities
![Page 3: The European Fresh Market: Challenges & Opportunities By; Mauro Suazo Suazo Agro International July, 2011 San Pedro Sula, Honduras.](https://reader036.fdocuments.in/reader036/viewer/2022070306/551912345503464a428b48d6/html5/thumbnails/3.jpg)
Overview
IntroductionThe European Fresh MarketThe Melon MarketTrends & DevelopmentsConclusions: Challenges & Opportunities
![Page 4: The European Fresh Market: Challenges & Opportunities By; Mauro Suazo Suazo Agro International July, 2011 San Pedro Sula, Honduras.](https://reader036.fdocuments.in/reader036/viewer/2022070306/551912345503464a428b48d6/html5/thumbnails/4.jpg)
Quality & Food Safety is;
job # 1……….!
![Page 5: The European Fresh Market: Challenges & Opportunities By; Mauro Suazo Suazo Agro International July, 2011 San Pedro Sula, Honduras.](https://reader036.fdocuments.in/reader036/viewer/2022070306/551912345503464a428b48d6/html5/thumbnails/5.jpg)
Overview
Introduction
The European Fresh MarketThe Melon MarketTrends & DevelopmentsConclusions
![Page 6: The European Fresh Market: Challenges & Opportunities By; Mauro Suazo Suazo Agro International July, 2011 San Pedro Sula, Honduras.](https://reader036.fdocuments.in/reader036/viewer/2022070306/551912345503464a428b48d6/html5/thumbnails/6.jpg)
![Page 7: The European Fresh Market: Challenges & Opportunities By; Mauro Suazo Suazo Agro International July, 2011 San Pedro Sula, Honduras.](https://reader036.fdocuments.in/reader036/viewer/2022070306/551912345503464a428b48d6/html5/thumbnails/7.jpg)
The European Fresh Market
Fragmentized Market
Europe: 44 countries (including Russia)24 Western European countries20 Eastern-European countriesIn total more than 800 million people 27 countries within E.U.
![Page 8: The European Fresh Market: Challenges & Opportunities By; Mauro Suazo Suazo Agro International July, 2011 San Pedro Sula, Honduras.](https://reader036.fdocuments.in/reader036/viewer/2022070306/551912345503464a428b48d6/html5/thumbnails/8.jpg)
The European Fresh Market
Fragmentized MarketFragmentized marketDifferent import markets: but borders are diminishingEvery country is a market on it’s own: but supermarkets are rationalizing
![Page 9: The European Fresh Market: Challenges & Opportunities By; Mauro Suazo Suazo Agro International July, 2011 San Pedro Sula, Honduras.](https://reader036.fdocuments.in/reader036/viewer/2022070306/551912345503464a428b48d6/html5/thumbnails/9.jpg)
Overview
IntroductionThe European Fresh Market
The Melon MarketTrends & DevelopmentsConclusions: Challenges & Opportunities
![Page 10: The European Fresh Market: Challenges & Opportunities By; Mauro Suazo Suazo Agro International July, 2011 San Pedro Sula, Honduras.](https://reader036.fdocuments.in/reader036/viewer/2022070306/551912345503464a428b48d6/html5/thumbnails/10.jpg)
The Melon MarketMost important Melon Varieties
Galia melonsYellow honey dewsCantaloupePiel de SapoCharantaisOrange flesh honey dewsOthers
![Page 11: The European Fresh Market: Challenges & Opportunities By; Mauro Suazo Suazo Agro International July, 2011 San Pedro Sula, Honduras.](https://reader036.fdocuments.in/reader036/viewer/2022070306/551912345503464a428b48d6/html5/thumbnails/11.jpg)
The Melon MarketMost important
Watermelon Varieties
Seedless WatermelonsStriped Seeded Watermelons (Quetzali)Baby Watermelons (1,5 -2,5 kg. per piece)
![Page 12: The European Fresh Market: Challenges & Opportunities By; Mauro Suazo Suazo Agro International July, 2011 San Pedro Sula, Honduras.](https://reader036.fdocuments.in/reader036/viewer/2022070306/551912345503464a428b48d6/html5/thumbnails/12.jpg)
Overview
IntroductionThe European Fresh Market
The Melon & Watermelon marketTrends & DevelopmentsConclusions: Challenges & Opportunities
![Page 13: The European Fresh Market: Challenges & Opportunities By; Mauro Suazo Suazo Agro International July, 2011 San Pedro Sula, Honduras.](https://reader036.fdocuments.in/reader036/viewer/2022070306/551912345503464a428b48d6/html5/thumbnails/13.jpg)
Trends & Developments
Increasing standards for Food Safety
ISO 9002 – HACCP
GlobalGap
![Page 14: The European Fresh Market: Challenges & Opportunities By; Mauro Suazo Suazo Agro International July, 2011 San Pedro Sula, Honduras.](https://reader036.fdocuments.in/reader036/viewer/2022070306/551912345503464a428b48d6/html5/thumbnails/14.jpg)
Trends & Developments
Quality, Quality, Quality
![Page 15: The European Fresh Market: Challenges & Opportunities By; Mauro Suazo Suazo Agro International July, 2011 San Pedro Sula, Honduras.](https://reader036.fdocuments.in/reader036/viewer/2022070306/551912345503464a428b48d6/html5/thumbnails/15.jpg)
Trends & Developments
Increasing share of Discounters
![Page 16: The European Fresh Market: Challenges & Opportunities By; Mauro Suazo Suazo Agro International July, 2011 San Pedro Sula, Honduras.](https://reader036.fdocuments.in/reader036/viewer/2022070306/551912345503464a428b48d6/html5/thumbnails/16.jpg)
Trends & DevelopmentsMarket
DiscountersLimited Product assortment: BASIC
Good Quality and Safe products
Sharp Consumer price / Low Margin
High Volume
![Page 17: The European Fresh Market: Challenges & Opportunities By; Mauro Suazo Suazo Agro International July, 2011 San Pedro Sula, Honduras.](https://reader036.fdocuments.in/reader036/viewer/2022070306/551912345503464a428b48d6/html5/thumbnails/17.jpg)
Overview
IntroductionThe European Fresh Market
The Melon & Watermelon marketTrends & DevelopmentsConclusions: Challenges & Opportunities
![Page 18: The European Fresh Market: Challenges & Opportunities By; Mauro Suazo Suazo Agro International July, 2011 San Pedro Sula, Honduras.](https://reader036.fdocuments.in/reader036/viewer/2022070306/551912345503464a428b48d6/html5/thumbnails/18.jpg)
Conclusions: Challenges & Opportunities
Producers & ExportersFocus on Quality (Zero Tolerance)Focus on eating quality (brix levels)Focus on Food Safety (Global Gap)Developing varieties with shelf life (Cantaloupes & new varieties of Galias)Partnerships throughout the supply chain (make the chain less costly & more efficient)
![Page 19: The European Fresh Market: Challenges & Opportunities By; Mauro Suazo Suazo Agro International July, 2011 San Pedro Sula, Honduras.](https://reader036.fdocuments.in/reader036/viewer/2022070306/551912345503464a428b48d6/html5/thumbnails/19.jpg)
Conclusions: Challenges & OpportunitiesDistributors
Focus on Quality (Zero Tolerance)
Focus on eating quality
Covering Europe
House Branding: Royal Fresh
Innovation in packaging & varieties
![Page 20: The European Fresh Market: Challenges & Opportunities By; Mauro Suazo Suazo Agro International July, 2011 San Pedro Sula, Honduras.](https://reader036.fdocuments.in/reader036/viewer/2022070306/551912345503464a428b48d6/html5/thumbnails/20.jpg)
![Page 21: The European Fresh Market: Challenges & Opportunities By; Mauro Suazo Suazo Agro International July, 2011 San Pedro Sula, Honduras.](https://reader036.fdocuments.in/reader036/viewer/2022070306/551912345503464a428b48d6/html5/thumbnails/21.jpg)
![Page 22: The European Fresh Market: Challenges & Opportunities By; Mauro Suazo Suazo Agro International July, 2011 San Pedro Sula, Honduras.](https://reader036.fdocuments.in/reader036/viewer/2022070306/551912345503464a428b48d6/html5/thumbnails/22.jpg)
Satisfy our customers!
![Page 23: The European Fresh Market: Challenges & Opportunities By; Mauro Suazo Suazo Agro International July, 2011 San Pedro Sula, Honduras.](https://reader036.fdocuments.in/reader036/viewer/2022070306/551912345503464a428b48d6/html5/thumbnails/23.jpg)
Sin duda alguna pero..
“Si se puede”
TIEMPOS DUROS POR DELANTE?
![Page 24: The European Fresh Market: Challenges & Opportunities By; Mauro Suazo Suazo Agro International July, 2011 San Pedro Sula, Honduras.](https://reader036.fdocuments.in/reader036/viewer/2022070306/551912345503464a428b48d6/html5/thumbnails/24.jpg)
Quien podra contra nosotros?
Con Dios con nosotros!
![Page 25: The European Fresh Market: Challenges & Opportunities By; Mauro Suazo Suazo Agro International July, 2011 San Pedro Sula, Honduras.](https://reader036.fdocuments.in/reader036/viewer/2022070306/551912345503464a428b48d6/html5/thumbnails/25.jpg)
Muchas Gracias a todos!
Mauro Suazo305 546 1352 & 954 892 9470