The Ethics Of Social Media PR
19
The Ethics of Social Media PR Talk Is Cheap November 12, 2008
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Slides from ethics presentation given at the Talk Is Cheap unconference on November 12, 2008
Transcript of The Ethics Of Social Media PR
The Ethics of Social Media PR
Talk Is CheapNovember 12, 2008
Rule #1: Rule #1: Use common Use common sensesenseRule #2: Rule #2: Follow rule #1Follow rule #1
IPIP
• AstroturfingAstroturfing
• Ghost BloggingGhost Blogging
• Online PersonasOnline Personas
• WikipediaWikipedia
AstroturfingAstroturfing
Ghost Ghost blogging
online
personapersona
WikipediWikipediaa
WikiScanner.virgilWikiScanner.virgil.gr.gr
• Suggest changes via the ‘Discussion’ page
• Maintain Neutral Point Of View
• Follow the established process for creating new articles
• Don’t attack others
Michael O’Connor [email protected](416) 515-7517 x 245michaelocc.comtwitter.com/michaelocc
Dave [email protected](416) 515-7517 x 232davefleet.comtwitter.com/davefleet
Questions?Questions?
