Spa KPI Kit

Boost Your Spa’s Performance with these 10 KPIs

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The spa industry measures several key performance indicators (or KPIs). However, with so many KPIs out there, the question is: Which ones should hotel spas measure?

Here are 10 KPIs that matter to hotel spas, including the following tips:

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a summary of what each one tells you about your spa’s performance.

a brief rundown of how to calculate each KPI.

a quiz to test yourself on how well you calculate these KPIS

10 Advanced Key Performance Indicators for Hotel Spas

www.spa-balance.com

Spa Occupancy

Also known as spa productivity or treatment room occupancy, this KPI tells you how productive your treatment rooms have been in a given period.

Total number of treatment hours sold

Total number of available treatment hours

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10 Advanced Key Performance Indicators for Hotel Spas

www.spa-balance.com

Average Treatment Rate (ATR)

The ATR is the average treatment price of all the treatments sold in a given period. ATR should always be measured closely with Spa Occupancy.

Total treatment revenue in a given period

Total number of treatments performed in that period

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10 Advanced Key Performance Indicators for Hotel Spas

www.spa-balance.com

RevPATH    

Revenue per Available Treatment Hour (RevPATH) measures the revenue-production performance of your spa. It tells you how effectively you are using your spa’s productive capacity (treatment rooms).

Spa Occupancy

Average Treatment Rate

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10 Advanced Key Performance Indicators for Hotel Spas

www.spa-balance.com

Therapist Occupancy

Also known as therapist productivity, this KPI tells you how productive your therapists are in terms of revenue generation.

Total number of treatment hours sold

Total number of hours your therapists are on duty

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10 Advanced Key Performance Indicators for Hotel Spas

www.spa-balance.com

Average Treatment Time    

We sell time in spas, and any drastic changes in average treatment time could negatively impact RevPATH and occupancy rates.

Total number of treatment hours sold

Total number of treatments sold

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10 Advanced Key Performance Indicators for Hotel Spas

www.spa-balance.com

Repeat Guest Ratio

Tracking the number of guests that return to your spa gives you valuable information on how engaged your guests are with your brand.

Total number of repeat guests

Total number of guests that visited your spa

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10 Advanced Key Performance Indicators for Hotel Spas

www.spa-balance.com

External Guest Ratio

The split of external versus internal clients is particularly important for those hotel spas that rely on local clients to sustain their business

Total number of external (non-hotel) guests

Total number of guests that visited your spa

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10 Advanced Key Performance Indicators for Hotel Spas

www.spa-balance.com

Hotel Guest Capture Rate    

For hotel spas, this is an extremely important KPI. It tells you how many hotel guests are visiting your spa.

Total number of hotel guests visiting the spa

Total number of guests staying in the hotel

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10 Advanced Key Performance Indicators for Hotel Spas

www.spa-balance.com

GOPPATH

All the above KPIs focus on the topline, However, it is equally important to keep track of your bottom line so you know how much profit each available treatment hour is generating you.

Gross operating profit

Total number of available treatment hours

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10 Advanced Key Performance Indicators for Hotel Spas

www.spa-balance.com

Overall Guest Satisfaction

 

This KPI gives you valuable information on how you can improve service standards, treatment quality, maintenance of facilities, treatment offering, and any other factors.

Calculating this KPI depends on the parameters you want to measure and the overall client rating. Most business management software systems will measure this important KPI for you.

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10 Advanced Key Performance Indicators for Hotel Spas

www.spa-balance.com

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We’ve put together this 20-minute quiz so that you can see whether you are accurately calculating your KPIs. Be certain that you are calculating them correctly. Take this free quiz and test yourself!

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Accurately Evaluate your Spa’s Performance

Do you really know how to calculate your KPI’s?

I want to test myself

Book your free 30-minute consultation with Spa Balance’s leading consultant, Sonal Uberoi. Sonal has more than fifteen years’ experience working with over 30 spas on four different continents.

Book my free consultation now

Improve your Spa’s Performance with Spa Balance Consulting

Need to improve your spa’s performance?

For more great tips on how to improve your spa’s performance visit Spa Balance’s blog at www.spa-balance.com/blog/.

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