The EssenceWe have developed a prototype of a new generation interface for searching, sorting and managing large amounts of data from different sources in a natural way. The prototype can be customized into various applications within a 4 to 16 months timeframe depending on client’s specific data processing and interface requirements if any.  Standard application programming interface (API) for dynamic integration of structured client’s data is available.

Prepared to enter into a strategic partnership, develop an application or engage in new company formation.

Gravity Control™ Implementation Scope

Target Clients

• Producers of:– Major Database Management Systems– Operating Systems– Device Firmware

• Providers of database services: – Existing service – New service

• Any company that works with data visualization on a computer device

Business Models Logic

Section 1 – Primary Target – Global scope business models

Section 2 – Secondary Target - Product-related business models

Gravity Control™ Product Family Potential

Current State of Development

A. Patent Application - “Method for visualization, grouping, sorting and management of data objects through the realization of a movement graphically representing their level of relevance to defined criteria on a device display” PCT/BG2013/000001

B. Scientific Research Programa) Interface - partially EU financed (ongoing)b) Algorithms - partially EU financed (ongoing)c) Multiuser Environmentd) Operations

C. Research and development of an operational concept model

a) Currently works with more than 1 000 000 objectsb) Three ways of “finding what you are looking for”c) Demonstrates the potential of the method for the

purposes of the scientific research

Global Scope Business Models – Section 1

• Model E: Implementation in the Core of a Major Database Management System

• Model F: Implementation in the Core of an Operating System

• Model G: Implementation in Device Firmware

Examples of client type:

Product-related Business Models – Section 2

• Model A: Data Web Interface on Existing Service• Model B: Data Web Interface for a New Service• Model C: Data Integration in Large Social Networks or Cloud

Ecosystems• Model D: Web Based User Created Content Applications

Examples of client type:

VV

The Business Models in more details

• Business model essence• Revenue stream• Application examples

A. Data Web Interface on Existing ServiceSection 2

Business Model:• Creation of interface for Service providers with

established client base• Added value for our customers (the SPs) – better,

faster, easier search capabilities on similar databases

Revenue Stream: - Direct from service providers

Application Examples:• Patent Search• Press Clipping • Trade Mark Search

A. Data Web Interface on Existing ServiceApplications potential

A01 IP SearchA02 Press ClippingA03 Trade Mark SearchA04 NutritionA05 WarehouseA06 Music and videos

A07 BooksA08 FootballA09 Job huntersA10 PrototypesA11 Education

B. Data Web Interface for a New ServiceSection 2

Business Model:• Application set-up on either existing database (public

or private) or a newly-built database • Gravity control team is involved in database creation

and support

Revenue Streams:• Sale to a service provider• “Ad” revenue collection • Direct user subscription fee

Application Examples:• Nutrition• Warehouse• Project Management

B. Data Web Interface for a New ServiceApplications potential

B01 Office Pack- Emails- Text processing- Spreadsheet

B02 Matchmaking System

C. Cloud Ecosystems/Social Network Data IntegrationSection 2

Business Model:• Application set-up• Possibility to obtain a user base of over 2 million in just

a couple of monthsRevenue Streams:• Sale of patent• Subscription fees – paid apps –e.g. via Google Play,

Facebook • Collection of “ad” revenue – free appsBest case scenario examples:• Instagram deal - worth $977 000 000• BeatThatQuote.com (Price comparison

service) £37,700,000 • PushLife (Service provider) $25,000,000

C. Cloud Ecosystems/Social Network Data IntegrationApplications potential

C01 Social Networks LayerC02 Gdrive layerC03 LinkedIN based

D. Web Based User Created Content ApplicationsSection 2

Business Model:• Creation of various web services• Providing database support• Content creators input data and receive remuneration from

users subscriptions• Advertising is involved

Revenue Streams:• Fixed fees from large content creators• “Ad” revenue collection

Examples:Real Estate, Sport, News

Similar well-known business models: YouTube, GoogleMaps

D. Web Based User Created Content ApplicationsApplications potential

D01 Real EstateD02 SportsD03 News

E. Major Database Management Systems ImplementationSection 1

Business Model:• Development of standardized solutions compatible with

major databases like: Oracle, MS SQL Server, DB2, Sybase (SAP)

• Gravity interface layer will be a part of the respective database system

• Application developers will obtain the know-how from the Gravity control team

Revenue Stream:• Direct from the Database Management System

provider/ownerPotential Customers:Oracle, MS SQL Server, DB2, Sybase (SAP)

F. Implementation in the Core of an Operating SystemSection 2

• Computer Operating Systems

• Mobile Operating Systems

G. Implementation in Device FirmwareSection 1

• GPS

• Mobile Devices

• 3D Goggles

H. Distributional Web Development Tools

Business Model:• Distribution of the Gravity Control™ concept model set of

results and procedures as web development tools.• Turns into a promotion “campaign” for a global

producer/provider.• Substantial amount of revenue which could be used to

further finance the project or even as an exit strategy.

Revenue Stream:• Commercial Licence - $100-150 approx. price per licence

I. Service Integration

Business Model:Integration of commercial services into the freely accessible system databases. Advertising in the framework of the Gravity Control work plane.

Revenue Stream:• Commission based• “Ad” revenue collection

Go back to Product Family

Gravity Patents™A01 Gravity in Patent search

• Takes а significantly reduced time• Can be used with a self-educating

mechanism• Offers multi-criteria search options• Can be integrated with various

operations on the data files included

• Can be combined with:o public information sources o scientific libraries o stock quotes o book markets

Gravity Press Clipping™A02 Gravity in Media Monitoring Services

• Multi-source, multi-criteria management of information

• Event horizon, timeline capabilities – overtime changes

• Keeping results and adding to them

• List Report tools

AntiGravity Nutrition™ A04 Gravity in Nutrition

AntiGravity Nutrition™ tools:• A richer database• Easy import of recipes from different sources• Menu Builder/Menu builder for specific nutritional needs• Recipe search and recipe generator• Pantry management

Gravity Warehouse™A05 Gravity in Warehouse and Logistics

Gravity Warehouse™ tools:• Product tracking (quantities, perishing products)• Invoices• Locations/storages• Timetable management

Gravity Music™A06 Music with Gravity

Gravity Music™ offers:• Multiple sources integration• Music and music videos management• New depth of music collections and playlists• Social Networks Penetration

Gravity Book Piles™А07 GravityBookPiles

Gravity Book Piles™offers:• Online library• Quotes search• Scientific database• E-book trade integration

Gravity Football™A08 Gravity in Football

Gravity Football™ offers:• Statistics• Transfers• Tracking/monitoring of fixed matches• Increased media exposure capabilities

In Conclusion…

Gravity Control:• Is, in our opinion, better than all the current solutions on the

market• Can be implemented anywhere where data is visualized on a

computer screen• Could become a new standard for data visualization• Multiple paths for business development in order to minimize

the risk

About the Developer

Elido JSC’s (founded 2006) key team members have over 20 years of experience in the field of IT innovations.

Experienced in:

• Databases• Logistics and SAP compatible systems• Internet resources • Content Management Systems• IT Consultancy

Customers : Bulgarian Academy of Sciences, National Library, Council of Ministers (Republic of Bulgaria), Bulgarian Red Cross, Bulgarian Olympic Committee, Ministry of Transport, Ministry of Finance, Bulgarian Patent Organization, European Patent Organization, World Intellectual Patent Organization (too many remove some?)

Documents available on request

• Project Units Calculation – cost projection• Evaluation of intellectual property• Asset evaluation