The Essence of Beautifully Healthy Hair. What is Keratonics? A professional-quality line with a...

The Essence of Beautifully Healthy Hair

What is Keratonics?What is Keratonics?

• A professional-quality line with a full-range of products • Features UrbanScreen™ Complex• Contains unique, innovative and high-performance

ingredients • Provides ultra-gentle cleansing, ultimate styling, and

peak environmental, climate, and color protection• Promotes healthy hair with nourishing formulas• Formulated with EU-allergen-friendly fragrances

Who should use Keratonics?Who should use Keratonics?

• Developed for those needing a high level of performance and protection

• Perfect for color-treated and chemically processed hair

• Men and women who are interested in professional-quality cleansing, repairing, conditioning, and styling

Keratonics™ DifferenceKeratonics™ Difference

Keratonics™

• Professional quality performance• Safe and effective• UrbanScreen™ complex protects

hair from environmental stresses• Color-treated-hair-friendly

formulas• Unique and innovative, high-

performance, scientific ingredients

• Functional botanicals indigenous to six continents

• EU-allergen-friendly fragrances

Current hair care products• Basic daily care• Safe and effective• Botanicals

Keratonics™ ProductsKeratonics™ Products

• Safety tested• Dermatologist approved• Free of sodium lauryl sulfate, propylene glycol, dioxins• No added parabens• EU allergen friendly fragrances• Clinically tested• Features UrbanScreen™ complex

Endorsed by Dr. Epstein

“These conditioners, shampoos, and styling products are designed for personal use, but they’re also designed for use in salons”

“There are safe alternative ingredients, including a wide range of Japanese and worldwide botanical ingredients and blends”

What is UrbanScreen™?What is UrbanScreen™?

A proprietary matrix of1. Environmental Protection Actives (EPA’s)2. Global botanicals3. Peptides 4. Color protection5. Climate control

By using products from each step of Keratonics™,you get the full benefits of UrbanScreen™.

EPAs(Environmental Protection Actives)

EPAs(Environmental Protection Actives)

• Polyamide-2, Polysilicone-15, Ethylhexyl SalicylateColor and environmental protection for the hair

• Polysilicone-18 Cetyl PhosphateHeat protection for the hair

• Powerful antioxidants Vitamins A, C, E

• Foeniculum Vulgare (Fennel) Seed ExtractEnvironmental protection

• Hydrolyzed AlginIndoor pollution (poor lifestyle choices) protection

EPAs Color ProtectionEPAs Color Protection

Polysilicone-15 (P-15)• Protects hair strength• Extends color

pigmentation of hair

EPAs Fight Against OxidationEPAs Fight Against Oxidation

Antioxidants • Improve physical appearance • Provide healthier-looking full, thick hair

Camellia Sinensis (Green Tea) Leaf ExtractFoeniculum vulgare (Fennel) extractHydrolyzed AlginAstrocaryum murumuru butterTocopheryl AcetateSaccharm Officinarum (Sugar Cane) Extract

EPAs Enviromental ProtectionEPAs Enviromental Protection

• Neways utilizes standardized fennel extract for Superoxide Dismutase which is a powerful antioxidant

• Provides enhanced daylight protection

EPAs Indoor Pollution Protection

EPAs Indoor Pollution Protection

Hydrolyzed Algin

• Defends skin against undesirable urban assaults and poor lifestyle habits.

Global BotanicalsGlobal Botanicals

Sumptuous blend of botanicals indigenous to six continents• Healthy for your hair• Leaves it feeling clean and pristine


Irvingia gabonensis (Wild Mango) butter, Helianthusannuus (Sunflower) extract blend

• Wild mango from a tropical African tree

• Provides conditioning

• Protects hair from cold

• Improves sensory properties of the hair


Serenoa serrulata (Saw Palmetto) extract• Traditionally used by the ancient Mayan and Seminole

tribes


Lactobacillus/Phoenix dactylifera (Date) Fruit

Ferment Extract• A staple food of the Middle East for millennia • Archaeological evidence shows date cultivation in

eastern Arabia in 4,000 BC. • Consists of simple carbohydrates• Smoothes the cuticles and boosts the thickness of hair


Astrocaryum murumuru Butter • Harvested from Brazilian palm species• Rich in vitamin A• Restores hair’s moisture barrier• Promotes radiant shine, extreme hydration, and

protection


Crambe abyssinica (Abyssinian) Seed Oil • Indigenous to the Mediterranean regions• Commonly known as Abyssinian mustard• Rich in fatty acids• Provides natural shine for a healthier appearance


Carnauba Wax • Traditionally harvested from the legendary Brazilian

“tree of life”• Firmest exotic natural wax• Infuses intense moisture


Rhus Succedanea Fruit Wax (Japan Wax)• Native to Japan and China• A pale, yellow, firm wax obtained from the berries • Contributes moisture to hair• Also known as “Japan Wax”


Centipeda Cunninghammi Extract (Old man weed)• Native to Australia• Rich history of traditional use by Aborigines • Natural soothing agent• Clinical study shows skin surface protection


Apple Extract and Lemon Extract Blend• Used to condition the skin and hair

Super Phyto PeptidesSuper Phyto Peptides

Hexapeptide-11

• Improves hair health

Hydrolyzed Corn, Wheat, and Soy Proteins

• Concentrated peptides

• Conditions and strengthens hair

Color ProtectionColor Protection

Polysilicon-18 Cetyl Phosphate

• Makes hair color last longer even after washing

• Provides brilliant shine to hair

• Provides a great wet and dry combability

Climate ControlClimate Control

Protection from cold

Irvingia gabonensis (Wild Mango) butter,

Helianthus annuus (Sunflower) extract blend

• Conditions hair

• Protects hair against cold

• Improves sensory properties of the hair

InnovativeHigh-Performance Ingredients

InnovativeHigh-Performance Ingredients

• Silk-Derived Latherer and Conditioner

• Foeniculum Vulgare (Fennel) Seed Extract

• Super Phyto Peptides

• Hexapeptide-11

What are Silk-DerivedLatherer and Conditioner?

What are Silk-DerivedLatherer and Conditioner?

• Sodium Lauroyl Silk Amino Acids

• Hydrolyzed Silk PG-Propyl Methylsilanediol

Crosspolymer

Note: Although PG is included as a part of its INCI name, propylene glycol is never found in the manufacture or finished form of this ingredient.

Sodium LauroylSilk Amino AcidsSodium Lauroyl

Silk Amino Acids

• Latest hair care technology from Japan

• Very expensive, prestigious ingredient

• Created from rich protein sources

• Provides gentle cleansing with delicate foam

• Imparts unparalleled conditioning

• Provides volumizing effect

Hydrolyzed Silk PG-Propyl Methylsilanediol Crosspolymer


• Imparts silky gloss

• Forms a smooth, protective film on hair



• Effectively protects against dehydration

• Leaves hair more moisturized and healthy



• Protects against loss of pigmentation for

color-treated hair.



• The shampoo containing Hydrolyzed Silk PG-Propyl Methylsilanediol Crosspolymer was superior in gloss, manageability, smoothness, moist feel and finger combability.

EU-Allergen-Friendly Fragrances

EU-Allergen-Friendly Fragrances

• In 2005, EU identified 26 allergenic sensitizers• Neways is one of the first major companies to avoid

these potential allergens

Packaging InspirationsPackaging Inspirations

• Image exudes exotic mystery• Silky finish brings forth a sense of panache rivaling

the top salon brands• Signature stylized swirl • Smaller swirl acts as a moisture level indicator

3 Steps to Perfection3 Steps to Perfection

Offers professional quality perfection in three easy steps:

1. Wash and Rinse

2. Nourish and Mend

3. Refine and Design

Complete UrbanScreen™

Protection Complete UrbanScreen™

Protection

The Keratonics™ line is designed so that when you use a product from each of 3 steps, you receive the full benefits of UrbanScreen™ complex. Mix and match to customize your daily hair care ritual.

Complete UrbanScreen™

ProtectionComplete UrbanScreen™

Protection

Step 1: Wash and RinseBotanical-rich cleansing

Step 1: Wash and RinseBotanical-rich cleansing

Deep Cleansing Shampoo For normal to oily hair

Volumizing Shampoo For fine to normal hair

Hydrating Shampoo For dry and damaged to normal hair

Deep Cleansing ShampooDeep Cleansing Shampoo

Keratonics™ Deep Cleansing Shampoo is

designed for oily hair and combines gentle

natural latherers with our proprietary

UrbanScreen™ Complex to gently yet

energetically remove excess sebum and

buildup, preserve color, and protect hair

from environmental stresses.


Benefits• New, gentle formula removes buildup and debris from

various hair types• Utilizes new, gentle, color-safe latherers• Designed to help hair color stay brighter longer


Key ingredients• Sodium Lauroyl Silk Amino Acids

A mild latherer from silk proteins• Serenoa Serrulate Fruit Extract (Saw Palmetto)

Promotes normal hair health• Centipeda Cunninghamii Extract (Old Man Weed)

Australian native plant which is used to support

healthy skin

Volumizing ShampooVolumizing Shampoo

Keratonics™ Volumizing Shampoo is

designed for fine, thin hair and combines an

exclusive blend of natural latherers with our

proprietary UrbanScreen™ Complex to

create instant lift, condition, preserve color,

and protect hair from environmental stresses.


Benefits

• A lighter shampoo designed to providevolumizing effect

• Utilizes new, gentle, color-safe, amino acid latherer

• New, more effective formula creates silkier,shinier hair

• Designed to extend hair color, depth, and brilliance


Key Ingredients:

• Sodium Lauroyl Silk Amino Acids

A mild latherer from protein sources

• Hydrolyzed Corn, Wheat, and Soy Proteins

Protects and strengthens hair

• Yucca Glauca Root Extract

Delicate lather imparts satiny feel and moisturizes

Hydrating ShampooHydrating Shampoo

Keratonics™ Hydrating Shampoo is designed

for dry, damaged, and coarse hair, infusing

concentrated ingredients to hydrate and

strengthen while our UrbanScreen™

Complex nourishes, preserves color and

protects hair from environmental stresses.


Benefits

• Designed to treat coarse, dry, damaged hair

• Amino acid latherer gently cleanses color-treated hair

• Unique moisturizing ingredients begin the conditioning process while cleansing


Key Ingredients:• Sodium Lauroyl Silk Amino Acids

A mild latherer based on silk proteins.• Helianthus Annuus (Sunflower) Seed Extract

Helps repair hair damaged by the cold• Ilex Paraguariensis Leaf Extract (Mate tea)

Powerful antioxidants• Astrocaryum Murumuru Butter

Quenches dehydrated hair

Step 2: Nourish and MendConditioning treatments

Step 2: Nourish and MendConditioning treatments

Light Moisturizing Conditioner

For fine, oily, and normal hair

Deep Moisturizing Conditioner

For dry and damaged to normal hair

Repairing Mask

For dry and damaged hair

Light Moisturizing ConditionerLight Moisturizing Conditioner

Keratonics™ Light Moisturizing Conditioner

features date extract to leave hair silky,

strong, and manageable without weighing it

down, while our proprietary UrbanScreen™

Complex preserves color and protects hair

from harmful environmental stresses.


Benefits• A gentle and light conditioner designed for oily, fine,

and normal hair types• Promotes volumizing effect for fine, limp hair• Multiple conditioning agents help preserve hair color

and moisture• Designed to protect hair from environmental stresses• Protects against heat styling


Key Ingredients:• Hydrolyzed Silk PG-propyl methylsilanediol crosspolymer

A polymer made from silk and silicone which conditions hair


Provides environmental protection• Machilus Odoratissima Bark Extract

A natural conditioning extract native to Nepal• Hexapeptide-11

Supports the health of hair

Machilus OdoratissimaBark Extract

Machilus OdoratissimaBark Extract

• Natural extract indigenous to Nepal

• Conditions hair

• Improves barrier function

Deep Moisturizing ConditionerDeep Moisturizing Conditioner

Keratonics™ Deep Moisturizing

Conditioner is designed for severely

damaged hair and features moisture-rich

murumuru butter and sunflower extracts to

restore moisture balance and promote

healthy, shiny hair, while our proprietary

UrbanScreen™ Complex preserves color

and protects hair from environmental

damage and heat styling.


Benefits

• Moisture-rich conditioner designed for dry to normal, coarse, and damaged hair

• Protects hair from environmental stresses

• Extends hair color

• Protects against heat styling


Key Ingredients:• Hydrolyzed Silk PG-propyl methylsilanediol

crosspolymer


• Cramble Abyssinica Seed Oil

Rich in fatty acids which makes hair feel softer• Hydrolyzed Corn, Wheat, and Soy Proteins

Protect and strengthen hair

Repairing MaskRepairing Mask

Keratonics™ Repairing Mask is an

intense, hydrating hair treatment featuring

global butters to improve shine and repair

severely damaged hair, while our proprietary

UrbanScreen™ Complex preserves color and

protects hair from environmental damage

and heat styling.


Benefits

• An intensive treatment designed to support extremely dry or damaged hair

• Multiple conditioning agents provide excellent sensory experience while leaving hair replenished

• Silk-derived conditioner repairs and protects hair

• Protects against heat styling


Key Ingredients:

• Hydrolyzed Silk PG-propyl methylsilanediol crosspolymer



Provides environmental protection

• Lactobacillus/Phoenix/Dactylifera (Date) Fruit Ferment Extract

Smoothes the cuticle and increases the thickness of hair

• Biosaccharide gum-1

A polymeric saccharide which provides strong moisture retention

Step 3: Refine and Design Tools of the trade

Step 3: Refine and Design Tools of the trade

Smoothing EssenceFor all hair

Style Perfecting FoamFor all hair

Shaping Gel For all hair

Morphing Wax For all hair

Styling SprayFor all hair

Smoothing EssenceSmoothing Essence

Keratonics™ Smoothing Essence is

a non-aerosol, spray-on treatment that

conditions hair and removes tangles,

leaving hair glossy and silky while our

proprietary UrbanScreen™ Complex

protects hair from environmental stresses.


Benefits

• Protects hair from daylight, oxidation, and indoor and outdoor pollution

• Prestige-level feel and application leaves hair silky and smooth

• Adds instant gloss to hair and improves hair combability


Key Ingredients:• Cyclopentasiloxane

A volatile emollient that evaporates at body temperature

• Neopentyl glycol diethylhexanoateA luxurious emollient that provides conditioning

• Pistacia Vera Seed OilA natural oil rich in linoleic acids

• Tocopheryl AcetateA form of vitamin E

Style Perfecting FoamStyle Perfecting Foam

Keratonics™ Style Perfecting Foam is a non-

aerosol styling foam that combines

concentrated proteins with our proprietary

UrbanScreen™ Complex to repair damage,

provide manageability to flyaway or thick

hair, preserve color, and protect hair from

environmental stresses.


Benefits

• Provides stable foam

• Polymer blend provides perfect hold

• Adds volume

• Protects and repairs hair


Key Ingredients:

• Polyquaternium-46

Conditions and provides diverse hold



• Polysilicon-18 Cetyl Phosphate

Extends the effects of hair pigmentation



Shaping GelShaping Gel

Keratonics™ Shaping Gel is a clear, non-

sticky, non-flaking formula that provides

versatile hold, while our proprietary

UrbanScreen™ Complex repairs, hydrates,

preserves color, and protects hair from

environmental damage.


Benefits

• Primary fixative for direct styling and long-lasting hold

• Features plasticized, state-of-the-art polymers for stronger hold

• Protects the hair from environmental stresses

• Contains special antioxidants and proteins to protect and repair hair


Key Ingredients:



• Polyquaternium-46

Conditions and holds hair



Morphing WaxMorphing Wax

Keratonics™ Morphing Wax is a rich and creamy

formula that provides separation, movement, and multi-

dimensional styles, while our proprietary UrbanScreen™

Complex infuses unique, nutrient-rich ingredients to add

shine, revolutionary climate control technology, ultimate

conditioning, and protection from

environmental stresses.


Benefits• Creates multi-dimentional styles• Provides frizz and humidity control• Easy to apply to hair• Creates moderate hold with special polymer blend • Protects and nourishes hair


Key Ingredients:• VP/methacrylamide/vinyl imidazole copolymer

Forms clear veil to hold hair • PVP

Provides perfect hold• Astrocaryum Murumuru Butter

Relieves dryness• Saccharm Officinarum (Sugar Cane) Extract

Has antioxidant activity

Styling SprayStyling Spray

Keratonics™ Styling Spray is a non-aerosol

and alcohol-free formula that provides high

performance and versatile hold without

stickiness or residue, while our proprietary

UrbanScreen™ Complex repairs, hydrates,

and protects hair from the environment.


Benefits• Alcohol-free formula• Provides perfect, flexible hold with properly plasticized,

state-of-the-art polymers• Nourishes damaged hair


Key Ingredients:• Gossypium Herbaceum (Cotton) Extract

An Indian ayurvedic herb consisting of many saccharides which help strengthen hair

• Octylacrylamide/acrylates/butylaminoethyl methacrylate copolymer

Creates firm film on the hair shaft to hold hair• Foeniculum Vulgare (Fennel) Seed Extract


Bring the Salon HomeBring the Salon Home

• Enjoy sensationally healthy hair• Style urban-savvy hair • Infuse with high-tech protection• Pamper with exotic world botanicals

Beauty, high-tech protection, exotic world botanicals—they’re all yours

when you use Keratonics™

Order now to experience Professional-quality results at home today.

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