Chapter 1 – The Entrepreneurial Revolution. Entrepreneurs Challenging The Unknown.
The Entrepreneurial Revolution
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Transcript of The Entrepreneurial Revolution
The Entrepreneurial Revolution
Felena HansonPrincipal, Perspective MarketingExecutive Director, Ladies Who Launch
How to Position Yourself in the New Economy
My Story
Marketing Career First job – high tech recruiting firm▪ company purchased = laid off
Second job – marketing agency▪ company folded = laid off
Third job – high tech▪ Company sold = laid off
See a pattern here? ;-)
Reinvention…
1. Sales rep2. Marketing3. Co-preneur4. MBA5. Mafia6. Director of Marketing7. Consultant8. Professor9. Networking Queen
Pair & Share – 2 minutes each
Find someone close to you that you don’t know & introduce yourself
How have you reinvented yourself?
The Growth of Entrepreneurship
The Facts Full-time job creation will be
slow to recover Decreased company loyalty Workers want flexibility
The Future Cost cutting strategies Companies must be flexible to survive
The Growth of Entrepreneurship
Thus… the rise of… 1099 workers Focus on specialists vs. generalists The creative economy Social-preneurship
Women are starting businesses 2x as fast as men!
Why Now is a Good Time…
Technology It’s cheap
Globalization The world is your customer (weak dollar)
Tremendous support networks Collaboration
Life is short!Follow your passion!!!
Want to build wealth?
Self-employed people make up less than 20 percent of the workers in America but account for two-thirds of the millionaires.“The Millionaire Next Door”
Pair & Share – 2 minutes eachAre you an entrepreneur? Work with a partner to rate yourself one
each of these characteristics. Answer - yes, no, or not sure…• persistent• strong drive to achieve• high energy level• independent• self-confident• calculated risk taker• creative• innovative
• visionary• highly reliable• competitive• change agent• tolerance for failure• desire to work hard• strong management and
organizational skills
Keys to Success
Find your niche Be an expert SpeakingNetworkingOnline Branding
Seeking a Sense of Community???
The Importance of Networking
It’s all about balance… Face to face Backed up by online connections▪ Research▪ Find-ability▪ Showcase▪ Soft way to stay in touch
LinkedIn: Groups
Strategically join groups that fit your target market
Search by profession, geographic area, associations and interests
LinkedIn: Slideshare
LinkedIn: Tripit
LinkedIn: Discussions
Post a question
Answer a question
LinkedIn: Events
LinkedIn: Outlook Toolbar
LinkedIn: Blog Feed
You are THE Brand
Your Online Brand
Am I a narcissist?
Or are these just the new rules of branding?
Building Your Online Presence
Online branding is about telling your story…
…it is connecting & communicating
- who you are- what you do
- and why your audience should be
doing it with you
Building Your Online Presence
Explore, Be, Do…Create your story
You’
re in
the
driv
ers se
at!
Introductions
1. Name
2. In less than 10 words, what is your personal brand?
3. If you had a million dollars what business would you start?
Engage your partner for 2 minutes if you need help…
FELENA HANSONPERSPECTIVE MARKETINGwww.PerspectiveMktg.com619.889.7852
Thank you!