EXECUTIVE LECTURE & SPORT MANAGEMENT AND ENTERTAINMENT CAREER FAIR
The Entertainment Ecosystem Lecture Notes
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Transcript of The Entertainment Ecosystem Lecture Notes
Survey of Music Business !
!
!John Pisciotta Survey of Music Business MBU 1110.18
!MIKE CURB COLLEGE OF ENTERTAINMENT AND MUSIC BUSINESS
!
Myth # 1: !
“You are on either the “music side” or, on the “business side”
!
!
The truth is: as a professional, you are in “the music business”
!
There is no “music only” side of the business. You might be more musical than somebody else,
but you are in the music business.
The Entertainment Ecosystem
Matrix
Entertainment Ecosystem
Technicians
!
Scaleable Innovations
Enthusiasts!
Asset Collectors
!
!
!
Enthusiasts
Asset Collectors
Enthusiasts• Fan Boys or Hobbyists
• Bleeding Edge Gadgets
• Rarely Build Value
• Rarely Execute
Technicians
!
!
!
Enthusiasts
Asset Collectors
Technicians• Focused Knowledge Workers
• Producers, Publicists, Writers, Technologists, Lawyers
• Hired Guns-Work For Hire
• Often lead a service based business
• Low Risk-Many Competitors
• Usually Create/Don't Own
• Often own a “job” paid per hour/project
Technicians
!
!
!
Enthusiasts
!
!
Asset Collectors
Asset Collectors• Labels, Publishers
• Hit Driven Model
• Monetizes by building a critical mass
• Own or Aggregate/Usually Don't Create
• Lead the previous Era
Technicians !
Scaleable Innovations
!
!
!
Enthusiasts
!
!
Asset Collectors
!
• Global Reach
• Team>Talent
• Team Small-User Base Huge
• Focused on a big problem/disruption/innovation
• Build Accretive Value
• Potential Liquidity Event
Scalable Innovations
Technicians !
Scaleable Innovations
!
!
!
Enthusiasts
!
!
Asset Collectors
Enthusiasts TechniciansAsset
Collectors!Scaleable!
Innovations!
Tell Fanboy
-you get paid by the project
!-you can't stop working, you only get paid
when you work
you're collecting a
critical mass of content that grows more
valuable overtime
scalable company is one that hundreds and thousands of people can use it at the same time
Enthusiasts Technicians Asset Collectors!
Scaleable!Innovations!
Competition Many Many Few Few
Vision None Little Important Very Important
Startup cost None Very Little Substantial Substantial
Barrier to entry ! None None Low Low/Considerable
Time to market Quick Quick Slow Quick/Slow
Value Low Low significant significant
Risk / Reward Low/Low Low/Med Med/High High/High
Team None Not important important super important
Liquidity event NA NA Potential Potential
Complexity Not Complex Not Complex Somewhat Complex Complex
Innovation Not Needed Helpful Helpful Vital
!
Survey of Music Business !
!John Pisciotta Survey of Music Business MBU 1110.18
!
!MIKE CURB COLLEGE OF ENTERTAINMENT AND MUSIC BUSINESS
!@johnpisciotta http://www.loud-lab.com http://musicsynk.com