the Enterprise UX Design into [ image ] Integrating Two ... · internal UX strategy Learn how to...

1 | January 2018www.odellkeller.com

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Agenda and Engagement DetailsMarch 2019

Two Day Workshop

Integrating UX Design into the Enterprise

2 | March 2019www.odellkeller.com

Odell Keller

About Us

20+ yrs Design Leadership

Our Team

We are digital experience consultants that help companies design new products and drive leading-edge customer experiences.

Industry Expertise:FinTech, Insurance & B2B Sales


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Odell Keller

Our leadership-level planning focuses on providing the guidance, strategies and actionable plans that Management & Executive teams need to establish efficient and collaborative UX Design practices within their organization.

Our Focus in Leadership Planning

Creating a Team Playbook


Odell Keller

Corporate UX Design Training

● Engaging activities and presentations tailored for executive and leadership-level stakeholders

● Leading-edge content continuously fueled by ongoing research and real-world experience

● The targeted advice and knowledge that organizations need to successfully drive change

What makes our workshop effective and actionable


Odell Keller

Our Approach to UX Strategy & Process Design

Should always target a balance of these three perspectives

PROCESS & INNOVATION

DESIRABILITY

This has the featuresteams need and want

VIABILITY

Positive impact to business and bottom line

FEASIBILITY

Possible to deliver with time,money, and technology


Integrating UX Design into the Enterprise

Two Day Workshop


Odell Keller

Corporate UX Training & Workshops – Audience Overview

RECOMMENDED AUDIENCES

OFFERINGS Executives Managers & Leaders *Core Project Delivery Team

*Extended Project Delivery Team

Introduction to Corporate UX Design One Day Workshop

Introduction to User Research Workshop One Day Workshop

Hands-On UX Design Workshop Three Day Workshop

Integrating UX Design within the Enterprise

✔ Two Day Workshop . + Strategy Blueprint

*Extended Project Team Includes Project Sponsors, Business Partners, QA Analysts, Systems Analysts

*Core Project Team Product Owner, Team Leaders, Designers, Software Developers and Business Analysts

Engaging activities designed to effectively achieve your unique business needs

We take training and workshop

sessions very seriously, constantly

fine-tuning our approach to deliver

leading-edge content through

compelling experiences.


Odell Keller

Our Two Day Workshop Provides Real-World Impact

Assess your team’s current capabilities and determine the necessary steps to transform into a design-infused and user-centered organization.

Align and optimize your internal UX strategy

Learn how to implement the leading-edge delivery process that companies like Google, IBM and AirBnB use efficiently and effectively.

Integrate UX Design into product delivery roadmaps

Understand how UX design can provide a strategic business advantage. Create a culture of innovation and continuous improvement.

Establish a culture of continuous improvement

Understand key UX Design roles and best practices for team leadership and team member organization.

Learn how to approach resourcing and skill-building


Odell Keller

As an outcome of the session, our team will rapidly deliver a UX Design Process Blueprint, tailored with recommendations unique to your situation.

In a follow-up consultation, we will identify best practices to adopt and key obstacles to avoid with a tangible plan.

A strategic blueprint for clear, actionable next steps

Tangible Artefacts and Planning Materials


Odell Keller

Two Day UX Design Integration Workshop: Sample Topics & Format

DAY ONE DAY TWO

Current State Focus Future Planning

● Presentation: The importance of enhancing and establishing UX Design skills within the Enterprise

● The strategic business advantage of creating an internal culture of user-centered design

○ Case study presentation and facilitated conversation

○ Breakout activity (groups of 2-3 people)

● Mapping Activity: Understanding unique organizational needs and challenges (with prioritization)

● UX Maturity Assessment (Leadership Focus): Identify the design maturity of your organization

● Activity: Creating a Shared Vision of Success

● Presentation: Driving the vision that produces innovative, metric-driven products and services

● Activity: Integrating UX Design into the product and/or service delivery roadmap

○ Breakout activity (groups of 2-3 people)

● Resource Planning – Understand key UX Design roles and best practices for team leadership and team member organization.

● Best practices for establishing a culture of continuous improvement and innovation through UX Champions and Centres of Excellence

● Next steps: Identify clear, actionable next steps for process implementation

Planning Note:Workshop days do not need to be consecutive,

however we recommend they take place within two weeks of each other for maximum effectiveness


Odell Keller

Booking your session

What’s included with registration:

Six hours in-session per day for two days Example: 9:00am–4:30pm with one hour lunch (plus two 15 minute breaks)

For leadership teams up to 15 attendees

UX Design Implementation & Strategy Blueprint with clear, actionable next steps

Photos and summary of workshop activities to share with internal stakeholders

Book your planning session now for $11,500 CAD +HST

For organizations within 90 minutes of London, Ontario, Canada. Please contact us for a quote that includes travel to further destinations.

Fantastic offsite workshop space that include meals/refreshments available in London, Ontario and Downtown Toronto for an additional cost.

Additional participants for the Two Day Design Integration Workshop $200 CAD per person up to a maximum of 20 total participants.

Pricing effective March 2019 and is subject to change.


Odell Keller

Ready to get started?

Next Steps

Let us know:

1. Your preferred workshop dates

2. Total number of participants

3. Preference for onsite or offsite workshop

Upon receipt of these details, we will confirm a quote, and book an introductory planning session.

Or email details to: [email protected]

Questions? Phone 226-212-2256

Complete Our Online Registration Form

mailto:[email protected]

https://www.odellkeller.com/our-services/corporate-ux-training/request-a-quote/

https://www.odellkeller.com/our-services/corporate-ux-training/request-a-quote/


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Odell Keller

Over 20 years senior leadership experience in business strategy, digital products, organizational design, process development, and branding.

From building an internal design agency as Director of Customer Experience at Great-West Life, to developing innovative marketing strategies in collaboration with global consulting firms – Sean approaches challenges from a variety of creative perspectives to align strategy with an engaging, clear vision and the team culture necessary to deliver it.

Sean OdellPresident

Our Team and Training Facilitators




Odell Keller

Over 12 years experience in leadership roles for digital strategy, user research, product development and marketing in both enterprise and agency environments for a variety of national organizations.

From designing world-class customer experiences to innovating in the digital space, Ash excels at driving projects forward to achieve business outcomes, while facilitating productive and collaborative team activities. She has taught design principles at Fanshawe College and is also proud to be the co-founder of Ladies that UX London, Ontario.

Ash KellerVice-President, Strategy





Odell Keller

Over 12 years of experience in visual communication, design, creative direction, facilitation, teaching and client relations. Focused on branding and digital strategy with an overall passion for human-centred design.

From designing digital products for startups to reimagining enterprise-level applications, Hida excels in understanding the end-to-end customer journey from a variety of perspectives.

She is a registered member of RGD Ontario, a limited duty faculty member at FIMS UWO, and actively part of the London fine art community.

Hida BehzadiExperience Designer


the Enterprise UX Design into [ image ] Integrating Two ... · internal UX strategy Learn how to...

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