The Enterprise Mobile Channel Made Easy: ShrinkRay Solutions from BoomBoat Inc.

June 18, 2009

Enterprise Mobile Channel Solutions05/17/09

BOOMBOAT inc. www.BoomBoat.comwww.ShrinkRayMobile.com

• Strategic solutions for customer acquisition/retention and workforce productivity applications

• Enterprise grade solutions – scalable, secure, rapid time to market• No changes required to existing applications• Use existing applications and services to create first-class mobile

applications on all leading platforms with full device integration (location, messaging, contact management)

• Configured mobile applications – no programming required – extend as needed with full customization capability, complete control over brand & style

• Custom native mobile applications where required • Choose preferred mix of native, thin, thick and hybrid client mobile

applicationsBOOMBOAT inc. www.BoomBoat.comwww.ShrinkRayMobile.com

Configuration UI- Graphical web clipper - Web based GUI

- Record, transform, preview- Site management- Reporting console

Shrink Ray Servers- Transformations- Functional augmentation- Device Detection- Session management- SSL/Site Certificates - Security and Audit-Massively scaleable-Server side Javascript engine

DeviceRepository

ShrinkRay Smart ProxyBell

Blackberry & iPhoneCell Site/GPS & PIM

Integration viaApplication Wrappers

Thousands of other devices

supported via device browser

No Re-programming of source web

application

Corporate Servers


• Template-driven Blackberry app wrapper with configurable application menus, device integration, refer-a-friend and location features

• Native Blackberry Apps, Thin Client & Hybrid Apps created by template configuration only

• Enterprise Web App conversion to First Class Mobile Blackberry Apps that also work on all other mobile phones

• Enterprise web app integration with Location, PIM and other device features

• App discovery, distribution & promotion via Blackberry App World


• Template-driven iPhone wrapper with configurable app menus, device integration, refer-a-friend and location features

• iPhone app home screen start button• Enterprise Web App conversion to First

Class iPhone Apps • Enterprise web app integration with

Location, PIM and other device features• Application discovery, distribution and

promotion via iPhone App Store• Browser-accessible on all other mobiles


The Enterprise Mobile Channel Made Easy: ShrinkRay Solutions from BoomBoat Inc.

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